摘要
3G时代,差异巨大的用户需求和全新的产业价值链,导致运营商会采取比较复杂的商业模式、竞争策略、业务发展策略以及合作策略。在此过程中,明确移动运营商在3G价值链上的战略定位非常重要。移动运营商可以根据目标客户特征决定战略定位,也可以根据价值环节增值幅度决定战略定位。根据目标客户特征决定战略定位主要有管道提供商定位模式和增值服务提供商定位模式两种,具体采用什么定位模式取决于运营商的发展战略;根据价值环节增值幅度决定战略定位的主要依据是移动数据业务收入在各环节的价值分配情况,取决于价值链上各参与者的力量对比。
In the 3G era, diversified demands of service users and the brand-new industrial value chain lead to complex business models and strategies for competition, service development and cooperation of telecom operators, Therefore, definite strategic positioning of mobile operators in the 3G value chain is very important. According to the characteristics of object customers, a mobile operator may be positioned as a pipe provider or a value-added service provider. The development strategy of a mobile operator determines its strategic positioning in the value chain. A mobile operator can also make its strategic positioning according to the value increase status of the participants in the value chain. That is to say, the positioning is made based on the distribution of income from mobile data services to the participants of the value chain, as well as on the comparison between the strengthens of participants.
出处
《中兴通讯技术》
2006年第1期51-53,共3页
ZTE Technology Journal
