摘要
通过文献资料法,就如何搞好职业运动员的形象设计与包装进行了研究,总结分析了塑造职业运动员形象的作用与意义,提出了形象设计的内容、方法与途径。
Adopted the method of documentary analysis, this article conducted an initial researche on the image-building and making-up of the professional athletes. The function and significance of the modeling of the professional athletes were summarized and analyzed. The content , methods and approaches of image-building were proposed.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第11期1461-1463,共3页
Journal of Beijing Sport University
关键词
职业运动员
形象设计
内容
方法
professional athletes
image building
contents
approaches
