摘要
旅行电子商务网站成功的关键因素之一是能否提供满足消费者需求的内容,基于瑞奇曼(Rachman)和布奇南(Buchanan)的研究方法,对国内三个著名旅行网站的内容交付性进行了研究,讨论了我国旅行电子商务网站在内容建设方面存在的问题以及改进的方法。
Whether it can provide the contents that satisfy the consumers or not is one of the key successful factors of travel electronic business websites. Based on the Rachman and Buchanan＇s research method, the paper studies the content delivery performance of the top three famous travel Websites in Chinese mainland, and discusses the problems existing in the content construction of China＇s travel electronic business websites and the ways for improvement.
出处
《旅游学刊》
CSSCI
北大核心
2005年第5期66-69,共4页
Tourism Tribune
关键词
旅行
电子商务
内容交付性
travel
electronic business
content delivery performance
