摘要
应用BASS产品扩散模型对电子商务领域上网购物人数的估计进行了研究。利用上网购物累计人数统计数据,估计了模型参数,并对未来几年因特网购物累积人数进行了预测。同时分析了影响网上购物人数增加的因素,对模型在预测网上购物累积人数的有效性方面进行了验证。
Applied the BASS diffusion model to study the accumulative number of online consumers in the area of electronic commerce. Used the statistic data,estimated the parameters of the model, predicted the accumulative number of online consumers in the coming years, and also examined the factors of the growth of online consumers and tested the fit of goodness of the model.
出处
《科技进步与对策》
CSSCI
北大核心
2005年第9期178-180,共3页
Science & Technology Progress and Policy
关键词
电子商务
网上购物
扩散模型
E-commerce
online shopping
diffusion model
