摘要
在竞争越来越激烈的今天,企业会遇到越来越多的营销危机,而危机的应对措施得当与否,直接影响着企业的生存。本文旨在分析营销危机原因的基础上,提出防范危机和处理危机的营销策略。
The intense competition in business is driving a growing number of enterprises into marketing crisis, and the resolution will dictate enterprise survival. This article, based on the analysis of causes of marketing crisis, has put forward marketing strategies which are considered effective in preventing and resolving marketing crisis.
出处
《武汉科技大学学报（社会科学版）》
2005年第3期28-30,共3页
Journal of Wuhan University of Science and Technology:Social Science Edition
