摘要
近年来,温泉旅游成为旅游研究的热点问题之一.作者总结了重庆温泉资源丰富,利用历史悠久,分布集中等几个方面的特点,并根据重庆温泉旅游开发中的现实问题,从资源开发策略的角度提出了(1)实施疗养型、度假型、文化型以及综合型的差异化开发模式;(2)加强辅助要素建设;(3)加强市场营销有效性;(4)注重整体品牌塑造;(5)加强温泉资源保护等五点建议.
Thermal spring tourism has become a hot topic in the field of tourism research in recent years. In this paper, the four major characteristics of thermal springs in Chongqing have been generalized firstly, including the abundance of thermal springs resources, the long history for development and using, locating in a high density in a comparatively narrow area and combining with other various natural and cultural tourism resources together. Further, based on the current problems in the process of thermal springs development in Chongqing, the author has put forward suggestions in five aspects as follows： （1） practicing diversified development pattern such as sanitarium pattern, holiday resort pattern; （2） strengthening the development of accessorial establishment; （3） reinforcing the effectiveness of tourism marketing; （4） paying more attention to the marketing image designing and promoting; （5） and never ignoring the protection of thermal springs.
出处
《西华师范大学学报（自然科学版）》
2005年第3期317-320,337,共5页
Journal of China West Normal University(Natural Sciences)
基金
重庆师范大学人文社科项目<重庆城郊旅游地空间竞争结构研究>部分成果
关键词
温泉旅游资源
特点
开发策略
重庆
thermal springs
characteristics
development strategy
Chongqing
