摘要
我国温泉旅游资源丰富,目前已经形成了一批成熟的温泉旅游度假区,但是当前我国对温泉旅游资源的稀缺性和脆弱性认识不足,温泉旅游项目建设存在贵族化、劣势产品"搭便车"趋向、旅游功能单一等问题。提出充分重视温泉旅游资源的价值,根据市场状况合理选择开发模式,对本地洗浴客人和外来公务游客作重点营销,保持温泉旅游产品的价格优势,开发多元化旅游产品。
The author gave a brief account of the hot spring resource development in China.On analysis of the hot spring in last 6 years,the author found that many provinces began to exploit their hot springs,and so many experts began to study how to develop hot spring tourism.Many relevant holiday zones came into being in China .However,there exited some problems:lacking of enough attentions on its of scarce and fragile property;luxury trend;free-rider phenomenon;single-crop farming.The author suggested as following:fully understanding of hot spring resource value; selecting proper development mode;paying more attentions on local bathe vips and outer business tourists when marketing;developing multiplex tourist products for single tourists.
出处
《资源开发与市场》
CAS
2004年第5期387-389,共3页
Resource Development & Market
