摘要
运用文献、统计分析等方法对我国电视体育节目收视概况进行了研究。结果发现:电视体育节目收视状况呈逐年上升趋势,大型赛事对体育节目收视起拉动作用。体育专题类节目播出规模最大,赛事类节目次之,新闻类节目居第三位。体育观众表现出文化素质、职业、收入较高及青壮年男性居多等特征。体育节目收视状况与地区发达程度在一定程度上呈相关,但这种关联并不稳定,存在明显的个别差异,说明影响体育节目收视状况的因素很复杂,有待于进一步研究。
With the combination of the documentary analysis, statistic analysis, this paper explores the current situation of audience rating of sports TV program in China. The results of the investigation show that the audience rating of sports TV programs show a increasing tendency, which is motivated by the broadcasting of the large sports event. In the types of TV programs, the special topic of Sport TV programme rank first, the other programs in rank as follows： the sports event festivals, sports news. The main characteristics of the audience of sport TV programme are with high educational level, good occupation, with a high salary, and the male youth occupied a high proportion. It is also recognized that the situation of audience of sport TV programme has close connection with the economic development extent, however, this kind of connection is not so stable, which exists the remarkably individual difference. The above results indicate that the factors which impact on the situation of audience rating are very complicated, which is required to be explored further.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第8期1042-1044,共3页
Journal of Beijing Sport University
基金
国家体育总局2003年社会科学
软科学课题<对我国体育赛事传播的现状及其发展对策的研究>
课题编号551SS03060。
关键词
体育节目
电视
观众
收视率
TV program
television
audience
audience Rating
