摘要
通过查阅相关资料对体育与媒体结合的历史作一简单介绍,并对体育与媒体的关系进行客观的分析。体育和媒体不仅存在着互惠互利的共生关系,也频频地出现不期的负面的相互影响。通过分析体育与媒体结合的利弊,为使二者今后的发展更趋完美提供一些参考。
This paper introduces the history in which sports have combined with the media briefly based on the relative documents and carries on an objective analysis of the relation of sports and media.The conclusion shows that they not only support with each other,cooperate closely and share the benefits,but also have the negative effects without expection.The text offers reference for the perfect development of them in the future through analyzing the pros and cons that sports combines with the media.
出处
《沈阳体育学院学报》
2004年第5期609-612,共4页
Journal of Shenyang Sport University
