摘要
基于集散式的数据库存储、三层软件架构、中间件、智能Agent、数据仓库及在线分析、图形图像处理等多项技术而开发的广告管理系统是报业营运的核心应用软件,是支撑报业取得经济效益的重要工具,文中重点阐述了其总体设计方案与关键技术。该系统在技术上的几项突破改变了报业传统生产方式,解决了多项长期困惑业界的难题,行业带动性强,已在实际应用中取得了显著的经济效益,具有在全国报业广泛推广的价值。
The Advertisement Management system is the core application system for the Press Group. It is based on the technology of distributed database, middleware, intelligent agent, dataware and OLAP, figure/images processing .In this paper ,we mainly discuss the overall solution and the critical technology of the system .It changed the production mode of the traditional press group ,and gained great economy benefit. It is worthy of popularizing in our country.
出处
《微电子学与计算机》
CSCD
北大核心
2005年第7期156-158,共3页
Microelectronics & Computer
关键词
报业
广告
版面
数据库
数据仓库
监测分析
Press group, Advertisement, Payout, Database, Dataware, Market monitoring ＆ analyzing
