市场导向与组织绩效的关系——环境与组织学习的影响被引量：20

Market Orientation and Organizational Performance:The Effect of Organizational Learning and Environment

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摘要国外学者对市场导向是否影响组织绩效进行了大量的实证研究,至今没有定论,许多学者仍非常关注这个问题。改革开放以来,我国许多企业开始引入市场导向的管理观念,然而这种观念是否影响以及如何影响企业的绩效?国内外学术界尚未发表以中国大陆数据为基础的实证结果。本文以我国华南地区企业为调查对象,对市场导向是否以及如何通过组织学习影响组织的绩效,以及环境在其中的作用进行实证研究。结果表明,环境变动越快,企业的市场导向程度越高,企业的市场导向对组织绩效没有显著直接影响,但是市场导向却可以通过组织学习对组织绩效产生显著影响。 This research examines the relationships among the change of Environment, market orientation, organizational learning & organizational performance. The sample of this study includes 134 companies in south China. The paper proves that the change of En- vironment has a positive direct impact on market orientation, market orientation has a positive direct impact on organizational learning, but the direct effect of market orientation on performance is not sta- tistically significant. However, market orientation has a positive indi- rect impact on performance by organizational learning.

作者谢洪明

机构地区华南理工大学工商管理学院

出处《南开管理评论》 CSSCI 2005年第3期47-53,共7页 Nankai Business Review

基金国家自然科学基金项目(70401012) 中国博士后科学基金项目(2004035046) 广东省哲学社会科学规划项目(04GL01) 广东省普通高校人文社会科学重点研究基地经费资助

关键词市场导向组织绩效组织学习改革开放以来实证研究国外学者管理观念中国大陆调查对象华南地区学习影响环境变动直接影响企业学术界国内外常关 The Change of Environment Market Orientation Orga- nizational Learning Organizational Performance

分类号 F270 [经济管理—企业管理]

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