摘要
天津市环湖医院成立于1988年,由于该院具有脑系科专科特色的技术品牌,为其在天津市医疗市场中保持持续的竞争优势奠定了雄厚的基础。本文从医院的市场定位和品牌战略、客户关系管理等方面探讨如何打造专科医院的品牌竞争力。
The Tianjin Huanhu Hospital was set up in 1988 and famous for cerebral treatment. This bright technical brand of cerebral specialty of the hospital has laid a solid foundation and kept it in the advanced position in competition field of Tianjin medical/health agencies. This article explores special hospitals how to create and compete their own brand from hospital market condition, brand strategy and how to deal with the relationship between hospital and patient.
出处
《中国医院》
2005年第4期22-24,共3页
Chinese Hospitals
