摘要
区域旅游发展态势由旅游优越区和非优旅游区的综合开发而形成,目标市场选择是旅游区市场开拓中一项战略性、关键性的工作。与旅游优越区相比,非优旅游区目标市场往往较为狭窄,更应重视分析细分市场,目标市场的选择与开拓应以高频游市场和本地市场为核心,以周边市场为重点,重视游客市场需求趋势。
Non-optimal Tourism District in China form a considerable part of the total number, however, they haven't completely played the role they should, because of the too many faults in the running. This problem is due to, in the author's opinion, the lack of the strategy to clear mark markets and to rank themselves in the market. The article offers some proposals to to deal with the problems.
出处
《台州学院学报》
2005年第1期29-32,共4页
Journal of Taizhou University
关键词
目标市场选择
旅游区
区域旅游
游客市场
细分市场
需求趋势
本地市场
中非
开拓
self- ranking in the market
choice for mark markets
Non-optimal Tourism District
the development of tourism industry in area
