摘要
随着国民经济发展,人民生活水平提高,消费观念转变,旅游业快速增长,国内客源市场日益重要。文章通过引入旅游客源市场强度来衡量国内各个地区的旅游客源市场大小,运用定量化的方法对影响客源市场强度的指标进行了量化、精确化,并构建了计算各个省区市场强度大小的函数模型,经过综合评价计算得分,用聚类分析法进行分等定级,然后就分类结果总结和概括出我国目前国内客源市场的空间分布特征和区域差异规律并指出其实践意义。
With the development of economy, improvement of living conditions and transference of consumer's concept, tourism industry has been making great progress. Tourism market of China is increasingly paid attention to. In this article, the concept of tourist market intensity was introduced in order to weigh the dimension of different regional tourist market. All quotas which have much effect on tourist market intensity are quantified by the methods of mathematics, for example, principal component analysis, and then the writers construct a function model so as to calculate the synthetic evaluated score of different regions of China. Different tourist market is classified by means of cluster analysis. In the end, the authors summarize the spacial distribution characteristic and the regional difference law of tourist market and put it into practice.
出处
《地域研究与开发》
CSSCI
北大核心
2005年第1期100-105,共6页
Areal Research and Development
基金
辽宁省科技重点项目(2002401016)
关键词
旅游
客源市场
市场强度
发展潜力
tourism
tourist market
tourist market intensity
development potentiality
