摘要
面对日益强烈的个性化需求和激烈的市场竞争 ,人们提出了大规模定制 ,提出了供应链管理是大规模定制的具体实现途径。文章论述了供应链和供应链管理及其对于大规模定制的作用和地位 ,提出了面向大规模定制的供应链管理思想、方法和操作建议 ,旨在实现大规模定制 ,提升企业竞争力。
Facing the increasing personal demands and radical competitive, Professionals put forward a notion of mass customization and that supply chain management is an actual way to realize mass customization. The paper discusses supply chain and supply chain management as well as its role and position to mass customization. It also sets for the supply chain management ideas, methods and operational suggestions facing mass customization to realize mass customization and therefore increase the competitive energy of an enterprise.
出处
《南华大学学报（社会科学版）》
2001年第3期39-41,45,共4页
Journal of University of South China(Social Science Edition)
关键词
大规模定制
供应链管理
企业竞争力
mass customization
supply chain management
enterprise
competitive energy
