摘要
公共关系在市场经济条件下有着十分重要的作用 ,但公共关系在我国的发展却步履艰难 ,其原因是多方面的。其中 ,中国传统文化的负面影响不可低估。中国传统文化中的功利性、政治说教性、森严的等级伦理观念、过分注重人际关系、亲情关系 ,以及中庸思想等对公共关系在我国的发展产生着消极影响。公共关系要发展 。
Public relation has very important function under the market economy conditions,but public relation developes very difficultly in our country,the reasons are various.One of them is the negative effect of the Chinese traditional culture,which can't be underestimated.And the following factors such as the utility quality of Chinese traditional culture,political preaching quality, the conception of stern hierachical ethics,paying excessive attention to the interpersonal and kin relation,and the Golden Mean thought,etc,are exerting a passive influence on the development of public relation in our country.To develop public relation ,it is necessary to analyse these unfavorable factors.
出处
《石河子大学学报（哲学社会科学版）》
2001年第1期72-74,共3页
Journal of Shihezi University(Philosophy and Social Sciences)
关键词
传统文化
公共关系
负面影响
traditional culture
public relation
negative effect
