摘要
本文结合国外学术期刊的成功办刊经验 ,论述了中国学术期刊若想在激烈的竞争中取胜 ,应该注重自身的经营 ,从而取得社会效益和经济效益双赢的局面。主要途径有 :改变办刊、发行观念 ,扩大发行量 ;注重期刊的装帧设计 ,增强读者的购买欲望 ;刊登广告 ,创经济效益等。
With the help of the successful external experience of creating the academic periodicals,the essay points out that if the Chinese academic periodical wants to succeed in the competition,it should attach importance to the management itself.Therefore it will gain the social and the economic benefits.The main way is to change the publishing conception of creating the periodical,enlarge the publishing amount;pay attention to the design of the binding and layout to raise the desire of the readers to purchase;publish advertisements to increase the economic benefits.
出处
《现代情报》
北大核心
2005年第1期153-154,共2页
Journal of Modern Information
关键词
中国
国外
学术期刊
经营
China
overseas
academic periodical
management
