摘要
对旅游主体———旅游者行为的研究是旅游业可持续发展的基础 ,旅游动机是旅游行为的起点 ,影响目的地的选择、旅游形象、旅游满意度等。本文对皖江城市居民的旅游动机进行了调查研究 ,问卷采用开放式和封闭式相结合 ,数据分析采用定量和定性相结合。结果显示 :欣赏自然风光、放松、开阔眼界、增长知识、促进家人和朋友的关系是皖江城市居民最主要的旅游动机 ;方差分析发现 ,六个动机因子中 ,有五个动机因子 ,即新奇、内部社交、地位。
Research on tourism subject (tourist) behaviors is the foundation of sustainable tourism development. Tourist motivation, the starting point of tourism behaviors, influences destination choice, tourism image and tourists' satisfaction, etc. This paper studied the tourist motivations of urban residents in Wangjiang city with a questionnaire including open-ended and structured questions. Both quantitative and qualitative methods are applied to analyze data collected. The result indicates that visiting natural resources, relaxing, acquiring knowledge and strengthening family kinship and friendship are the prime motivations. ANOVA analysis finds that five of the six motivation factors exist significant demographic differences. These five factors are namely: novelty, internal sociality, prestige, external sociality, and knowledge.
出处
《旅游科学》
CSSCI
2004年第4期22-27,共6页
Tourism Science
基金
国家社会科学基金项目 (0 3BJY0 84 )
安徽师范大学青年基金项目 (0 3XQN38)
关键词
皖江城市居民
旅游动机
人口统计特征
urban residents of WanJiang city
touris motivation
demographics
