摘要
“光触媒新产品在天津市场的推广和销售策略以及实施效果表明:软文宣传打”开市场,非赢利性组织协助检测,报纸平面媒体跟进报道治理案例以及反馈效果来刺激消费者是推广和销售净化空气新产品的成功模式。
The promoting and marketing strategies of the new product of 'Photo Catalyst' in Tianjin market and their implementing results show that opening the market with the soft article propaganda, assisting the detection by the non-profit organizations, reporting the cases of the improvement and backfeeding the results by the newspaper plane media to stimulate the customers are the successful promoting and marketing modes for the new products used for purifying the air.
出处
《科技情报开发与经济》
2005年第1期90-91,共2页
Sci-Tech Information Development & Economy
关键词
空气污染治理
新产品
销售策略
control of air pollution
new product
marketing strategy
