摘要
教育旅游产品能体现我国传统教育的特色;教育旅游产品有利于促进现代素质教育;开发教育旅游产品是盘活我国闲置旅游资源的重要途径;教育旅游产品具有非常广阔的市场潜力。目前,我国教育旅游产品开发的模式主要有道德教育旅游产品、修学教育旅游产品、健康教育旅游产品和美育教育旅游产品四大类。本文探索性地提出教育旅游产品具有区域依赖性、政府主导性、主题宽泛性、管理特殊性和效能公益性等五个特征。针对这些特征,就教育产品开发提出了相应的开发策略和建议。
Education Tourist Product (ETP) can embody the Chinese traditional general education. It is an important replenishment of modern liberal education. To develop ETP is one of the good ways to reuse free tourism resource in China. The capacity of ETP is very great. At present, ETP can be divided into ethical education tourist product, studying education tourist product, health education tourist product and art education tourist product in China. The author points out five characters of ETP: it relies on the development of regional economy;the government plays a leading role;there are many kinds of education tourist products;the management of ETP is different from others; ETP can benefit the public. According to these characters, the author gives some measures.
