摘要
在市场营销中,客户关系日益受到企业的重视,众多的企业实施引入了客户关系管理(CRM)系统。这样就需从客户关系管理出发,了解客户的终生价值、变化规律及驱动因素,并且提出实施定制化的客户服务策略。
CRM (customer relationship management) has received high attention from enterprises. It is new brought into effect by more and more enterprises. The paper fixeson customer lifetime value, changing laws and driving factors, and holds Custom-tailor service is an important strategy in CRM.
出处
《商业研究》
北大核心
2004年第21期129-131,共3页
Commercial Research
