摘要
新浪微博是一个提供微型博客服务的类Twitter网站.用户可以通过网页、WAP页面、手机短信、彩信发布消息或上传图片.新浪微博拥有过亿的注册用户,其粉丝价值在不断攀升.通过对新浪微博框架、裂变式传播模式等特征和碎片化信息整合能力进行分析以后,剖析了新浪微博的营销价值.并在此基础上,系统分析企业利用新浪微博的营销策略.
Sina micro-blog is a Twitter website providing micro-blogging service.The user can release or upload a picture through the webpage,WAP page,mobile phone SMS and MMS message.Sina micro-blog has over 100 million registered users,its fans value in enterprise marketing is rising.After the analysis of Sina micro-blog's characteristic,such as the framework,fission communication mode,and its integration ability of fragmental information,Sina micro-blog marketing value has been discussed.Then it puts forward the principles of marketing and marketing combination method for enterprises using Sina micro-blog.
出处
《广东技术师范学院学报》
2012年第6期1-5,共5页
Journal of Guangdong Polytechnic Normal University
基金
广东省自然科学基金资助项目(No.10151063301000000)
广东省自然科学基金资助项目(No.S2011010005321)
关键词
新浪微博
微博营销
裂变式传播
碎片化信息
Sina micro-blog
micro-blog marketing
fission communication
fragmental information
