摘要
秦皇岛具有得天独厚的文化资源和自然风光资源,作为著名的海景旅游度假胜地,目前仍然有许多景区未能完全开发且旅游景区文创产品同质化较严重,无法充分发挥旅游业和文创产业的经济效益和文化功能。本文以秦皇求仙入海处景区为例,结合当下IP时代背景,通过前期实地考察和网络问卷调查等方法调研景区文创产品现状并总结分析存在问题的原因,最终根据现状提出了IP时代下旅游文创产品开发策略,以秦皇求仙项目为例。
Qinhuangdao possesses an unique cultural resources and natural scenery resources.As a famous seascape resort,there are still many scenic spots that have not been fully developed,and the cultural and creative products in the scenic spots are homogenized seriously,which can not give full play to the economic benefits and cultural functions of tourism and cultural and creative industries.This paper takes the scenic spot where the emperor of Qin seeks immortality enters the sea as an example,combined with the background of the current IP era,investigates the current situation of cultural and creative products in the scenic spot through the early field investigation and network questionnaire survey,and summarizes and analyzes the reasons for the problems.Finally,according to the current situation,this paper puts forward the development strategy of tourism cultural and creative products in the IP era,taking the emperor of Qin seeks immortality project as an example.
作者
孙苏蒙
陈新荣
徐诺
吴若妍
SUN Sumeng;CHEN Xinrong;XU Nuo;WU Ruoyan(Art College,Hebei Normal University of Science and Technology,Qinhuangdao 066004)
出处
《办公自动化》
2021年第7期26-28,共3页
Office Informatization
基金
2020年大学生创新创业训练计划项目(省级)——《“秦皇求仙”地域文化旅游文创产品设计研究》研究成果
关键词
知识产权(IP)时代
旅游文创产品
开发策略
秦皇求仙
IP era
tourism cultural and creative products
development strategy
emperor of Qin seeks immortality
