摘要
无锡拥有繁荣的经济,却作为城市文化IP的无锡博物馆文创产品现状很萧条。我们须结合地域文化为此提取有效的设计元素,从中外优秀的博物馆文创产品的开发模式中找到适合无锡的道路。文章从各家博物馆文创设计开发设计元素提取和文创产品的开发模式中获取的经验,探索极具特色的无锡博物馆文创设计研发的创意发展之路。
Wuxi has a prosperous economy,but Wuxi Museum’s cultural and creative products which is as the city’s cultural IP are very depressed.We must combine the regional culture to extract the effective design elements,and find a suitable way for Wuxi from the development mode of excellent museum cultural and creative products at China and foreign countries.This paper explores the creative development path of Wuxi museum’s cultural and creative design and development with the experience gained from the extraction of cultural and creative design elements and the development mode of cultural and creative products.
关键词
博物馆
文创产品
地域文化
元素提取
开发模式
museum
cultural and creative product
regional culture
element extraction
development mode
