摘要
"两山"理论背景下的绿色文化传播,既有传统媒体深耕内容与打造精品、新媒体拓宽渠道与创新报道的传播特点,也有传播区域受限、绿色文化传播意识不深以及话语主体未形成新媒体传播思维等不足。为改善这一现状,未来应致力于多元传播绿色文化、扩大绿色文化传播格局,增强新媒体属性、加强矩阵传播建设,推进绿色文化传播"走出去"、展示与交流并重。
The dissemination of green culture under the theoretical background of the "Two Mountains" concept has the characteristics of traditional media’s deep cultivation of content for creating high-quality products as well as new media channels’ upgraded reporting innovation. However, there are also inadequacies such as limited communication scope, low awareness of green culture communication, and lack of new media communication thinking in the discourse subject. In order to improve the situation, future efforts should be made to diversify the dissemination of green culture and expand the dissemination pattern, enhance the attributes of new media, strengthen the construction of matrix communication, and promote the "going out" of green cultural dissemination with equal emphasis on display and communication.
作者
张静
ZHANG Jing(Communication University of Zhejiang,Hangzhou,Zhejiang,310018,China)
出处
《浙江树人大学学报》
2021年第2期71-77,共7页
Journal of Zhejiang Shuren University
基金
浙江省哲学社会科学规划“马克思主义理论研究和建设工程”理论宣传专项课题(20LLXC13YB)
关键词
“两山”理论
绿色文化
媒体传播
"Two Mountains" concept
green culture
media communication
