Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,a...Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition.This kind of law and the advertising function is closely connected with the same purpose,which contributes to affect potential consumers.展开更多
The actantial model is an appropriate and universal way to analyze the deep structure of any novel.By analyzing Carson McCullers'famous novel The Ballad of the Sad Café with actantial model,the theme and the ...The actantial model is an appropriate and universal way to analyze the deep structure of any novel.By analyzing Carson McCullers'famous novel The Ballad of the Sad Café with actantial model,the theme and the beauty of the novel are easier to acquire.展开更多
文摘Theme-rheme pattern model is the principle base for analyzing English advertisement discourse.We find the discourse of English advertisements,by analysis,in such ways of developing as parallel model,continuous model,alternative model and concentrated model,has reflected the ad owner's expectation to change the law of audiences' cognition.This kind of law and the advertising function is closely connected with the same purpose,which contributes to affect potential consumers.
文摘The actantial model is an appropriate and universal way to analyze the deep structure of any novel.By analyzing Carson McCullers'famous novel The Ballad of the Sad Café with actantial model,the theme and the beauty of the novel are easier to acquire.
