The concept of geographical indication is similar to the idea of authentic medicinal herbs in traditional Chinese medicine. This paper examines the geographical indication (GI) resources of medicinal herbs in the Wuli...The concept of geographical indication is similar to the idea of authentic medicinal herbs in traditional Chinese medicine. This paper examines the geographical indication (GI) resources of medicinal herbs in the Wuling Mountain Area from various perspectives, including geographical indication products, geographical indication trademarks, China s geographical indication products mutually recognized and protected with the EU, geographical indication standards, and the exclusive geographical indication logo. It studies the regional public brand characteristics of Chinese authentic medicinal herbs, based on hometown of authentic Chinese medicinal herbs, advantageous regions of characteristic agricultural products, important agricultural cultural heritage, national famous and excellent new agricultural products, national characteristic agricultural products, geographical indication Chinese well-known trademarks, advantageous regions of characteristic agricultural products, and regional public brands of agricultural products. It analyzes the main problems in the protection of geographical indications and the creation of regional public brands, and proposes suggestions for building high-quality authentic medicinal herb bases, developing new quality productivity in the authentic medicinal herb industry, implementing regional brand strategies for authentic medicinal herbs, constructing a new development pattern of dual circulation authentic medicinal herbs, etc.展开更多
This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer m...This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer mindset, thereby constructing a theoretical model. The findings suggest that the three fundamental components of an entrepreneur s personal mindset—energy, ability, and wisdom—collectively constitute the foundation of entrepreneurial leadership. Establishing a clear brand positioning and developing its core values accordingly are essential aspects of the brand mindset. Furthermore, articulating the customer mindset involves comprehending the emotions and perspectives of target customers within specific contexts. The success of a brand depends not only on the product itself but also on the synergistic interaction among the entrepreneur s personal mindset, the brand mindset, and the customer mindset.展开更多
Purpose-This study investigates the impact of flagship trains on high-speed railway capacity utilization and develops a brand value-oriented optimization framework that balances service quality enhancement with operat...Purpose-This study investigates the impact of flagship trains on high-speed railway capacity utilization and develops a brand value-oriented optimization framework that balances service quality enhancement with operational efficiency.Design/methodology/approach-A mathematical optimization model based on integer programming is developed,incorporating flagship train constraints into capacity optimization.Case studies compare scenarios with and without flagship train considerations using the Beijing-Shanghai High-Speed Railway data across 20 experimental groups.Findings-Operating flagship trains with hourly departure constraints results in an average decrease of 0.9 trains and an 8.4%reduction in capacity utilization rate.When scheduling 2 flagship trains within a 2-h timeframe,capacity utilization decreases from 86.43%to 83.73%,quantifying the trade-off between brand positioning and operational capacity.Originality/value-This research provides the first quantitative framework for brand value-oriented railway capacity optimization,establishing clear definitions for flagship trains and mathematical foundations for evaluating service quality versus efficiency trade-offs.The findings offer practical decision support for railway operators balancing competitive positioning with capacity maximization.展开更多
China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while pro...China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while promoting the booming agriculture industry in China.Concerning these new generations of ambitious college students,it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products(agri-products)to well-known places around the nation,even the world.Meanwhile,the Chinese government also supports rural products branding via internet marketing as well as the exploitation of online technologies.Su et al.pointed out that governments in China are expected to take more effective measures to enhance adoption rates of online purchases and sales technology,in particular for entrepreneurial farmers[1].Currently,the most existing phenomenon in China is that quantities of regional rural products with excellent quality but without national popularity.Thereby,it is significant to enhance the popularity of various brands in regional agricultural products using internet marketing,and also contribute to the nation’s strategy of rural revitalization.To appeal to the nations’strategy,we are supposed to make use of brand personality(BP)traits,which probably contribute to robust internet branding of regional agricultural products.Our research will focus on the influences of differential dimensions of brand personality(BP)in terms of common rural products,additionally,we also attempt to design a BP model for internet branding of agricultural products in China.Furthermore,from the two perspectives of characteristics in rural areas(agricultural producers and agricultural consumers),measures to assist agricultural producers in building their brands through the application of internet tools and marketing should be recognized.On the other side,methods to enhance agricultural consumers’brand loyalty also need to be captured.展开更多
Chinese companies are transitioning from“manufacturing export”to brand export and from“value-for-money competition”to“value competition”,continuously expanding their presence in Russian-speaking markets.
Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.T...Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.展开更多
When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on ...When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on a journey of moderniza-tion and stylish reinvention.展开更多
Dove’s 2017 advertising incident,which sparked widespread debate regarding perceived cultural insensitivity,highlighted a disconnect between the brand’s“Real Beauty”positioning and public reception.In response,thi...Dove’s 2017 advertising incident,which sparked widespread debate regarding perceived cultural insensitivity,highlighted a disconnect between the brand’s“Real Beauty”positioning and public reception.In response,this study proposes a strategic digital recovery framework,including revised campaign content,transparent communication through social media,and data-driven customer segmentation based on diverse skincare needs and cultural backgrounds.A PESTLE analysis underscores the importance of digital transformation and rising social consciousness in brand management.Findings suggest that inclusive messaging,precision targeting,and omnichannel digital engagement are key to restoring brand trust and reputation in the digital landscape.展开更多
The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s n...The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.展开更多
In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new...In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.展开更多
Based on the requirements of local high-quality economic development and addressing the critical task of transformation and upgrading in the tea industry,this paper systematically discusses the necessity and feasibili...Based on the requirements of local high-quality economic development and addressing the critical task of transformation and upgrading in the tea industry,this paper systematically discusses the necessity and feasibility of constructing an optimal industrialization operation system driven by the dual wheels of"branding+standardization".The article first clarifies the connotation of high-quality development and the synergistic mechanism between branding and standardization.It then analyzes the current situation and bottlenecks of China's tea industry development.Subsequently,it proposes a dual-wheel drive strategy where branding enhances value and standardization guarantees quality,and designs a systematic implementation plan involving industrial chain synergy optimization and integrated support from government,industry,academia,research,and application.On this basis,strategies and suggestions are proposed,encompassing the starting point,standard focal points,key effort areas,innovation points,and target achievement points.The aim is to promote the tea industry to break through homogeneous competition,achieve value ascent,and provide important industrial support for regional high-quality development through the construction of the aforementioned system.展开更多
Based on the core principles of General Secretary Xi Jinping's important speech on July 9^(th),this article explores the relationship between Party-building and scientific innovation/technology services in researc...Based on the core principles of General Secretary Xi Jinping's important speech on July 9^(th),this article explores the relationship between Party-building and scientific innovation/technology services in research institutions.Combining practical cases from Changli Institute of Pomology under Hebei Academy of Agriculture and Forestry Sciences,it proposes practical implementations and reflections on how Party-building brands can drive scientific innovation and technology services.The study demonstrates that Party-building brand development can effectively promote deep integration between Party-building and professional work,providing strong political assurance and organizational support for agricultural scientific innovation and technology services.展开更多
Enhancing the agricultural product brand construction serves as an effective measure to accelerate agricultural and rural modernization,as well as an essential requirement for comprehensively promoting rural revitaliz...Enhancing the agricultural product brand construction serves as an effective measure to accelerate agricultural and rural modernization,as well as an essential requirement for comprehensively promoting rural revitalization.To facilitate the development of agricultural product brands,optimize the agricultural industry structure,and further achieve the strategic goals of rural revitalization,this study takes Pingguo City in Guangxi as a case study.Using the SWOT analysis method,the strengths,weaknesses,opportunities,and threats of agricultural product brand construction in Pingguo City are examined.Based on this analysis,corresponding strategies are proposed to enhance the brand development of agricultural products in the region.展开更多
This study focuses on"Longxuhuang",a fresh agricultural product from Longtian Town in Longmen County.By establishing the objectives of brand promotion and analyzing the appropriate promotional channels,we ai...This study focuses on"Longxuhuang",a fresh agricultural product from Longtian Town in Longmen County.By establishing the objectives of brand promotion and analyzing the appropriate promotional channels,we aim to effectively position the brand,cultivate a promotional atmosphere,identify suitable channels for promotion,anticipate potential risks,and propose corresponding countermeasures.Additionally,we assess the effectiveness of the promotional strategies employed.The findings of this research will contribute to the brand promotion of enterprises and offer insights for the brand promotion of agricultural products in other regions.展开更多
Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Ha...Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances.Based on an analysis of the current state of Hainan’s tourism performance,it explores the challenges faced and proposes a multi-faceted approach to building a regional brand,including resource integration,product innovation,brand communication,and talent cultivation.The aim is to promote high-quality development in Hainan’s tourism performance industry,enhance the cultural appeal and market competitiveness of Hainan’s tourism,and support the construction of Hainan as an international center for tourism consumption.展开更多
In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“th...In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“third space”has become a crucial strategy for brands to differentiate themselves.This research focuses on the impact mechanism of spatial scenario design on the brand value of tea-drinking brands,aiming to explore the internal relationships among the key elements of spatial design,brand perception,consumers’emotional connection,and consumption willingness,providing theoretical support and practical references for scenario-based design in the industry.Through a combination of literature research and case-analysis methods,this study systematically reviews relevant domestic and international research on scenario-based design and brand value over the past five years.It selects representative brands as cases,deeply analyzes their spatial design strategies,user feedback,and market performance,and summarizes both successful experiences and existing problems.Scenario-based design is an important means to enhance the brand value of tea-drinking brands,but it needs to follow the four-in-one design principle of“brand consistency,functional diversity,experience coherence,and cost controllability.”In the future,brands should focus on the in-depth exploration and innovative expression of cultural elements,strengthen the multi-functional attributes of spaces,and achieve seamless integration of online and offline scenarios through digital means.In addition,it is recommended to adopt modular design to reduce scenario-updating costs and increase the return on investment.This research provides a theoretical basis and practical path for the optimization of the spatial design of tea-drinking brands,and has important reference value for promoting the high-quality development of the industry.展开更多
基金Supported by the Project of National Social Science Fund of China (22CMZ015).
文摘The concept of geographical indication is similar to the idea of authentic medicinal herbs in traditional Chinese medicine. This paper examines the geographical indication (GI) resources of medicinal herbs in the Wuling Mountain Area from various perspectives, including geographical indication products, geographical indication trademarks, China s geographical indication products mutually recognized and protected with the EU, geographical indication standards, and the exclusive geographical indication logo. It studies the regional public brand characteristics of Chinese authentic medicinal herbs, based on hometown of authentic Chinese medicinal herbs, advantageous regions of characteristic agricultural products, important agricultural cultural heritage, national famous and excellent new agricultural products, national characteristic agricultural products, geographical indication Chinese well-known trademarks, advantageous regions of characteristic agricultural products, and regional public brands of agricultural products. It analyzes the main problems in the protection of geographical indications and the creation of regional public brands, and proposes suggestions for building high-quality authentic medicinal herb bases, developing new quality productivity in the authentic medicinal herb industry, implementing regional brand strategies for authentic medicinal herbs, constructing a new development pattern of dual circulation authentic medicinal herbs, etc.
基金Supported by The 23 rd Batch of Undergraduate Innovation Training Program Projects of Shanxi Provincial Department of Education"Research on the Path for Enhancing Customer Loyalty of Time-honored Chinese Brands from the Perspective of New Quality Productive Forces:A Case Study of Yuyue Brewing"(S202510108074).
文摘This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer mindset, thereby constructing a theoretical model. The findings suggest that the three fundamental components of an entrepreneur s personal mindset—energy, ability, and wisdom—collectively constitute the foundation of entrepreneurial leadership. Establishing a clear brand positioning and developing its core values accordingly are essential aspects of the brand mindset. Furthermore, articulating the customer mindset involves comprehending the emotions and perspectives of target customers within specific contexts. The success of a brand depends not only on the product itself but also on the synergistic interaction among the entrepreneur s personal mindset, the brand mindset, and the customer mindset.
基金funded by the Science and Technology Research and Development Program Project of China Railway Group Co.,Ltd,grant number P2024X002the China Academy of Railway Sciences Corporation Limited,grant number 2024YJ154.
文摘Purpose-This study investigates the impact of flagship trains on high-speed railway capacity utilization and develops a brand value-oriented optimization framework that balances service quality enhancement with operational efficiency.Design/methodology/approach-A mathematical optimization model based on integer programming is developed,incorporating flagship train constraints into capacity optimization.Case studies compare scenarios with and without flagship train considerations using the Beijing-Shanghai High-Speed Railway data across 20 experimental groups.Findings-Operating flagship trains with hourly departure constraints results in an average decrease of 0.9 trains and an 8.4%reduction in capacity utilization rate.When scheduling 2 flagship trains within a 2-h timeframe,capacity utilization decreases from 86.43%to 83.73%,quantifying the trade-off between brand positioning and operational capacity.Originality/value-This research provides the first quantitative framework for brand value-oriented railway capacity optimization,establishing clear definitions for flagship trains and mathematical foundations for evaluating service quality versus efficiency trade-offs.The findings offer practical decision support for railway operators balancing competitive positioning with capacity maximization.
文摘China is a fast-developing nation,especially in traditional concepts of emphasis on agricultural production,with millions of highly educated college students as new generations of workers enter the workforce,while promoting the booming agriculture industry in China.Concerning these new generations of ambitious college students,it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products(agri-products)to well-known places around the nation,even the world.Meanwhile,the Chinese government also supports rural products branding via internet marketing as well as the exploitation of online technologies.Su et al.pointed out that governments in China are expected to take more effective measures to enhance adoption rates of online purchases and sales technology,in particular for entrepreneurial farmers[1].Currently,the most existing phenomenon in China is that quantities of regional rural products with excellent quality but without national popularity.Thereby,it is significant to enhance the popularity of various brands in regional agricultural products using internet marketing,and also contribute to the nation’s strategy of rural revitalization.To appeal to the nations’strategy,we are supposed to make use of brand personality(BP)traits,which probably contribute to robust internet branding of regional agricultural products.Our research will focus on the influences of differential dimensions of brand personality(BP)in terms of common rural products,additionally,we also attempt to design a BP model for internet branding of agricultural products in China.Furthermore,from the two perspectives of characteristics in rural areas(agricultural producers and agricultural consumers),measures to assist agricultural producers in building their brands through the application of internet tools and marketing should be recognized.On the other side,methods to enhance agricultural consumers’brand loyalty also need to be captured.
文摘Chinese companies are transitioning from“manufacturing export”to brand export and from“value-for-money competition”to“value competition”,continuously expanding their presence in Russian-speaking markets.
基金Correspondence concerning this article should be addressed to Meher Neger,Comilla University,Comilla,Bangladesh.
文摘Background of the study:The Bangladeshi cosmetics market has witnessed significant growth in recent years,driven by changing consumer lifestyles,increased disposable incomes,and rising awareness of personal grooming.The study investigates the impact of content cues which influence on purchasing intention towards cosmetic brands in Bangladesh.Purpose:The basic purpose of this study was to evaluate the factors influencing consumers’purchasing intentions for cosmetic brands in Bangladesh.Specifically,the study explored the roles of various cosmetic-related attributes and their impact on purchasing intentions within the context of Bangladesh’s cosmetic industry.Research methods:A quantitative research approach was adopted,and data were collected through a structured survey targeting Bangladeshi consumers who frequently engage with cosmetic products.All the valid responses were analyzed using SmartPLS 4.0 to perform structural equation modeling.Research findings:The findings revealed that trust in cosmetic brands and competitive pricing significantly influence consumers’purchasing intentions,highlighting the importance of fostering trust and affordability.However,certain constructs,such as ethnocentric tendencies and concerns about ingredient safety,showed limited impact on consumers’decisions.Conclusion:This study contributes to the existing literature by offering empirical insights into the Bangladeshi context,particularly within the rapidly growing cosmetics market.The findings provide actionable recommendations for cosmetic brands aiming to strengthen their market position through trust-building initiatives,competitive pricing strategies,and educational campaigns to enhance consumer awareness.These insights are particularly relevant for marketing practitioners seeking to understand and respond to the unique dynamics of the Bangladeshi cosmetics industry.
文摘When discussing iconic Chinese cashmere brands,ERDOS is alwaysat the center of the conversation.Once famous across China for its slogan,"ERDOS brings warmth to all,"the traditional brand has now embarked on a journey of moderniza-tion and stylish reinvention.
文摘Dove’s 2017 advertising incident,which sparked widespread debate regarding perceived cultural insensitivity,highlighted a disconnect between the brand’s“Real Beauty”positioning and public reception.In response,this study proposes a strategic digital recovery framework,including revised campaign content,transparent communication through social media,and data-driven customer segmentation based on diverse skincare needs and cultural backgrounds.A PESTLE analysis underscores the importance of digital transformation and rising social consciousness in brand management.Findings suggest that inclusive messaging,precision targeting,and omnichannel digital engagement are key to restoring brand trust and reputation in the digital landscape.
文摘The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.
文摘In the continuous“reshuffling”,the cosmetics industry has gone through the year of 2024.As dividends of the entire market vanish,the key to break the situation in the new year is to lay out new tracks and create new products for brands.However,in 2024,the cosmetics filing market further declined,with a total of more than 550,000 new products registered and filed,a decrease of 3%compared to 2023.Specifically on the brand side,there were more“declining”:PROYA registered and filed 55 new products,down 9.8%year on year.
基金Supported by General Project of Philosophy and Social Sciences Research in Universities of Jiangsu Province,2024(2024SJYB1650).
文摘Based on the requirements of local high-quality economic development and addressing the critical task of transformation and upgrading in the tea industry,this paper systematically discusses the necessity and feasibility of constructing an optimal industrialization operation system driven by the dual wheels of"branding+standardization".The article first clarifies the connotation of high-quality development and the synergistic mechanism between branding and standardization.It then analyzes the current situation and bottlenecks of China's tea industry development.Subsequently,it proposes a dual-wheel drive strategy where branding enhances value and standardization guarantees quality,and designs a systematic implementation plan involving industrial chain synergy optimization and integrated support from government,industry,academia,research,and application.On this basis,strategies and suggestions are proposed,encompassing the starting point,standard focal points,key effort areas,innovation points,and target achievement points.The aim is to promote the tea industry to break through homogeneous competition,achieve value ascent,and provide important industrial support for regional high-quality development through the construction of the aforementioned system.
文摘Based on the core principles of General Secretary Xi Jinping's important speech on July 9^(th),this article explores the relationship between Party-building and scientific innovation/technology services in research institutions.Combining practical cases from Changli Institute of Pomology under Hebei Academy of Agriculture and Forestry Sciences,it proposes practical implementations and reflections on how Party-building brands can drive scientific innovation and technology services.The study demonstrates that Party-building brand development can effectively promote deep integration between Party-building and professional work,providing strong political assurance and organizational support for agricultural scientific innovation and technology services.
基金Supported by Young and Middle-aged Project of Universities in Guangxi(2021KY1914).
文摘Enhancing the agricultural product brand construction serves as an effective measure to accelerate agricultural and rural modernization,as well as an essential requirement for comprehensively promoting rural revitalization.To facilitate the development of agricultural product brands,optimize the agricultural industry structure,and further achieve the strategic goals of rural revitalization,this study takes Pingguo City in Guangxi as a case study.Using the SWOT analysis method,the strengths,weaknesses,opportunities,and threats of agricultural product brand construction in Pingguo City are examined.Based on this analysis,corresponding strategies are proposed to enhance the brand development of agricultural products in the region.
基金Supported by Longtian Town Rural Science and Technology Specialists Team for Rural Revitalization in Guangdong Province (2021)Huizhou Philosophy and Social Science Planning Project (HZSK2024GJ120).
文摘This study focuses on"Longxuhuang",a fresh agricultural product from Longtian Town in Longmen County.By establishing the objectives of brand promotion and analyzing the appropriate promotional channels,we aim to effectively position the brand,cultivate a promotional atmosphere,identify suitable channels for promotion,anticipate potential risks,and propose corresponding countermeasures.Additionally,we assess the effectiveness of the promotional strategies employed.The findings of this research will contribute to the brand promotion of enterprises and offer insights for the brand promotion of agricultural products in other regions.
基金Philosophy and Social Planning Project of Haikou City in 2025‘An Exploratory Study on Accelerating the Construction of“International Performing Arts Capital”in Haikou Under the Background of Hainan Free Trade Port’(Project No.:2025-ZCKT-96)。
文摘Hainan boasts unique natural and cultural resources,offering tremendous potential for development in the tourism performance sector.This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances.Based on an analysis of the current state of Hainan’s tourism performance,it explores the challenges faced and proposes a multi-faceted approach to building a regional brand,including resource integration,product innovation,brand communication,and talent cultivation.The aim is to promote high-quality development in Hainan’s tourism performance industry,enhance the cultural appeal and market competitiveness of Hainan’s tourism,and support the construction of Hainan as an international center for tourism consumption.
文摘In recent years,the new-style tea-drinking market has expanded rapidly.With the upgrading of consumer demands and the younger generation becoming the primary consumer group,the space experience centered around the“third space”has become a crucial strategy for brands to differentiate themselves.This research focuses on the impact mechanism of spatial scenario design on the brand value of tea-drinking brands,aiming to explore the internal relationships among the key elements of spatial design,brand perception,consumers’emotional connection,and consumption willingness,providing theoretical support and practical references for scenario-based design in the industry.Through a combination of literature research and case-analysis methods,this study systematically reviews relevant domestic and international research on scenario-based design and brand value over the past five years.It selects representative brands as cases,deeply analyzes their spatial design strategies,user feedback,and market performance,and summarizes both successful experiences and existing problems.Scenario-based design is an important means to enhance the brand value of tea-drinking brands,but it needs to follow the four-in-one design principle of“brand consistency,functional diversity,experience coherence,and cost controllability.”In the future,brands should focus on the in-depth exploration and innovative expression of cultural elements,strengthen the multi-functional attributes of spaces,and achieve seamless integration of online and offline scenarios through digital means.In addition,it is recommended to adopt modular design to reduce scenario-updating costs and increase the return on investment.This research provides a theoretical basis and practical path for the optimization of the spatial design of tea-drinking brands,and has important reference value for promoting the high-quality development of the industry.
