摘要
This study focuses on"Longxuhuang",a fresh agricultural product from Longtian Town in Longmen County.By establishing the objectives of brand promotion and analyzing the appropriate promotional channels,we aim to effectively position the brand,cultivate a promotional atmosphere,identify suitable channels for promotion,anticipate potential risks,and propose corresponding countermeasures.Additionally,we assess the effectiveness of the promotional strategies employed.The findings of this research will contribute to the brand promotion of enterprises and offer insights for the brand promotion of agricultural products in other regions.
基金
Supported by Longtian Town Rural Science and Technology Specialists Team for Rural Revitalization in Guangdong Province (2021)
Huizhou Philosophy and Social Science Planning Project (HZSK2024GJ120).
