A two-period model is developed to investigate the competitive effects of targeted advertising with imperfect targeting in a duopolistic market. In the first period, two firms compete in price in order to recognize cu...A two-period model is developed to investigate the competitive effects of targeted advertising with imperfect targeting in a duopolistic market. In the first period, two firms compete in price in order to recognize customers. In the second period, targeted advertising plays an informative role and acts as a price discrimination device. The firms＇ optimal advertising and pricing strategies under imperfect targeting are compared with those under perfect targeting. Equilibrium decisions show that, under imperfect targeting, when the advertising cost is low enough, both firms will choose to target ads at the rivals＇ old segments. This equilibrium, which could not exist under perfect targeting, results in two opposite results. When cost is high, the effect of mis-targeting will soften price competition and increase profits; on the contrary, when cost is low enough, it will lead to aggressive price competition and profit loss with the increase of imperfect targeting, so firms may have incentives to reduce the mis- targeting degree.展开更多
Objective The Late Cretaceous Xiuwacu ore-bearing porphyry is located in the Geza area of southern Yidun arc, SW China. In this area, the rock mass is mainly composed of three lithofacies： biotite granite porphyry, ...Objective The Late Cretaceous Xiuwacu ore-bearing porphyry is located in the Geza area of southern Yidun arc, SW China. In this area, the rock mass is mainly composed of three lithofacies： biotite granite porphyry, monzonitic granite and light alkali feldspar granite. As a part of the Yidun arc, the Geza arc has common structure and temporal- spatial evolution with the ~idun arc, which has experienced three stages of oceanic crust subduction, collision orogeny and intracontinent convergence stages. The molybdenite ores in the area are mainly hosted in monzonitic granite-porphyry and structural fracture zone, and the ore bodies are strictly controlled by faults. In recent years, great geological prospecting results have been achieved in Xiuwacu, and the deposit has reached a medium scale. However, there are few researches on the metallogenic porphyry. Based on the previous research, we determined the rock-forming and ore-forming age of the porphyry, and found that there were two stages of magmatism intrusion in Xiuwacu： Indosinian and Yanshanian. We also discussed the geochemical characteristics and source area of the rocks in the area.展开更多
基金The National Natural Science Foundation of China(No.71371050)
文摘A two-period model is developed to investigate the competitive effects of targeted advertising with imperfect targeting in a duopolistic market. In the first period, two firms compete in price in order to recognize customers. In the second period, targeted advertising plays an informative role and acts as a price discrimination device. The firms＇ optimal advertising and pricing strategies under imperfect targeting are compared with those under perfect targeting. Equilibrium decisions show that, under imperfect targeting, when the advertising cost is low enough, both firms will choose to target ads at the rivals＇ old segments. This equilibrium, which could not exist under perfect targeting, results in two opposite results. When cost is high, the effect of mis-targeting will soften price competition and increase profits; on the contrary, when cost is low enough, it will lead to aggressive price competition and profit loss with the increase of imperfect targeting, so firms may have incentives to reduce the mis- targeting degree.
基金financially supported by the National Natural Science Foundation of China(grant No.41502076)the Science Research Fund of Yunnan Provincial Education Department(grant No.2015Y066)+1 种基金the Provincial People Training Program of Kunming University of Science and Technology(grant No.KKSY201421042)the Project of China Geological Survey(grant No.12120114013701)
文摘Objective The Late Cretaceous Xiuwacu ore-bearing porphyry is located in the Geza area of southern Yidun arc, SW China. In this area, the rock mass is mainly composed of three lithofacies： biotite granite porphyry, monzonitic granite and light alkali feldspar granite. As a part of the Yidun arc, the Geza arc has common structure and temporal- spatial evolution with the ~idun arc, which has experienced three stages of oceanic crust subduction, collision orogeny and intracontinent convergence stages. The molybdenite ores in the area are mainly hosted in monzonitic granite-porphyry and structural fracture zone, and the ore bodies are strictly controlled by faults. In recent years, great geological prospecting results have been achieved in Xiuwacu, and the deposit has reached a medium scale. However, there are few researches on the metallogenic porphyry. Based on the previous research, we determined the rock-forming and ore-forming age of the porphyry, and found that there were two stages of magmatism intrusion in Xiuwacu： Indosinian and Yanshanian. We also discussed the geochemical characteristics and source area of the rocks in the area.
