In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and ...In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and focuses attention,greatly enriching the expressive layers and rhetorical charm of short videos,and significantly enhancing the video’s theme orientation and emotional identification.This research aims to explore the relationship between the use of metaphorical Internet buzzwords in short videos and the thematic and emotional orientation.The study adopts a combination of qualitative and quantitative methods,taking 10 videos with over 10,000 likes posted by a well-known blogger on Xiaohongshu in 2024 as the research object,transcribing the text,forming research corpora,and conducting multi-dimensional cognitive analysis on them.The study shows that about half of short videos contain metaphorical hot words.Different types of metaphorical hot words can trigger different emotional reactions from fans,especially humorous metaphorical hot words that can stimulate fans’emotional identification and resonance.In addition,in terms of fan participation,videos using metaphorical hot words tend to attract more fan attention than those that do not:these videos not only attract more fans to watch and like,but also trigger more comments and sharing behaviors.In summary,short videos cleverly use metaphors to create internet hot words,significantly enhancing the video’s thematic guidance and emotional resonance,manifested in creating popular topics,clarifying guiding themes,enhancing content attractiveness,and stimulating strong emotional identification,thereby promoting interactive behaviors such as likes and shares.These findings provide a reference for research in related fields such as metaphor,communication studies,and sociology.展开更多
The Double Take column looks at a single topic from an African and Chinese perspective.This month,we explore how we can cope with the influence of short videos.
Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers...Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.展开更多
The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos l...The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos leverage the unique expressive logic of the platform by adopting a small entry point and prioritizing dissemination rate.They are strategically planned in terms of content,visuals,and interaction to cater to users needs for relaxation,knowledge acquisition,social sharing,agricultural product marketing,and talent display.Through careful design,full creativity,rich emotion,and the creation of distinct character personalities,these videos deliver positive,entertaining,informative,and opinion-driven agricultural content.The production and operation of agricultural short videos can be effectively optimized by analyzing the characteristics of both popular and less popular videos,and utilizing smart tools and trending topics.展开更多
As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s...As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s ICH globally is important for internationalizing Chinese culture.This study uses cross-cultural communication theory,case analysis,and data research to examine the current status of short video dissemination of the canal’s ICH.It identifies core challenges in narrative techniques and cultural translation,and proposes a systematic optimization framework with five dimensions including content and platform.The findings offer both theoretical insights and practical guidance for the international promotion of ICH.展开更多
Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention...Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.展开更多
The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational ...The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.展开更多
In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors suc...In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.展开更多
With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The inte...With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.展开更多
With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Vil...With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.展开更多
As a culturally distinctive local symbol,"Cantonese-style life"has undergone a process of mediatized transformation in the wave of short videos,shifting from embodied,on-site experience to online spectatorsh...As a culturally distinctive local symbol,"Cantonese-style life"has undergone a process of mediatized transformation in the wave of short videos,shifting from embodied,on-site experience to online spectatorship.Employing a qualitative research approach,this study takes short videos related to"Cantonesestyle life"on the Douyin platform and their accompanying comments as empirical materials.Through grounded theory analysis,four core dimensions are identified:multidimensional spatial writing,embodied sensory experience,negotiated cultural boundaries,and theatricalized emotional interaction.The findings indicate that short videos do not merely document"Cantonese-style life."Rather,through spatiotemporally folded simulacral landscapes,epistemic contestations over cultural boundaries,the visual performance of bodily habitus,and an affective theater characterized by subject–object reversals,they accomplish the digital reshaping of local memory and the dynamic construction of identity.展开更多
This study examines the self-presentation practices of instrumental musicians on short-video platforms,analyzing the multifaceted dimensions of content formats,dissemination strategies,and audience interaction.It expl...This study examines the self-presentation practices of instrumental musicians on short-video platforms,analyzing the multifaceted dimensions of content formats,dissemination strategies,and audience interaction.It explores how this medium reshapes musicians’self-expression,identity construction,and the“online”ecology of music.The research reveals that instrumental short videos serve not only as a window for skill display but also as a highly personalized and interactive“digital stage.”Through carefully crafted audiovisual elements,strategic use of tags,and engaged interaction with viewers,performers actively construct their musical identity,artistic style,and personal appeal.This practice facilitates a multifaceted role transformation from“performer”to“content creator”and“personal brand manager.”展开更多
Jill Chcn Poun Joc,a videographer of half-Chinese descent from Suriname,visited China for the first time this May with her father and aunt.She traveled to Beijing,Zhangjiajie in Hunan Province,Yangzhou in Jiangsu Prov...Jill Chcn Poun Joc,a videographer of half-Chinese descent from Suriname,visited China for the first time this May with her father and aunt.She traveled to Beijing,Zhangjiajie in Hunan Province,Yangzhou in Jiangsu Province,Shenzhen in Guangdong Province and Hong Kong Special Administrative Region,where part of her family still resides.展开更多
Henan,once famous as the major part of China's Central Plains,is showcasing the charm of China in the new era to the outside world.The Henan Broadcasting System (HBS),imbued with the concept of New Era,New Culture...Henan,once famous as the major part of China's Central Plains,is showcasing the charm of China in the new era to the outside world.The Henan Broadcasting System (HBS),imbued with the concept of New Era,New Culture and New Communication,"uses short videos and precision communication as key tools to create a new business card for city-focused international communication.展开更多
This study aims to construct an image model of positive aging through short videos of musical performances by older adults.Based on the rooted theory approach,the study used the audience comments on the Jieyin platfor...This study aims to construct an image model of positive aging through short videos of musical performances by older adults.Based on the rooted theory approach,the study used the audience comments on the Jieyin platform as the data source.After three coding sessions,six core dimensions of the image of positive aging were finally distilled:musical talent,cultural heritage,vigorous vitality,spiritual fulfillment,social capital,and social and family support.Research has shown that musical talent is the basis for the functioning of the other dimensions,cultural heritage reflects the important role of older people in the continuation of social values,vigorous vitality is the presentation of the positive external image of older people,spiritual fulfillment represents the pursuit of the inner spiritual world and the experience of happiness,and social and family support enhances the psychological security and emotional belonging of older people participating in musical activities.The six dimensions support each other,and they build a positive aging image of the elderly.This study enriches the application of rootedness theory in the field of aging research,reveals the important role of music in promoting the mental health,social integration,and cultural inheritance of the elderly,and provides theoretical references and lessons for research and development related to active aging.展开更多
To explore the potential negative impacts of emotional mobilization in ideological and political short videos,this study introduces and defines the concept of"emotional involution"-a maladaptive psychologica...To explore the potential negative impacts of emotional mobilization in ideological and political short videos,this study introduces and defines the concept of"emotional involution"-a maladaptive psychological state among audiences caused by excessive consumption of emotional resources,characterized by elevated emotional thresholds,blunted empathy,and attention avoidance.A mixed-methods approach was adopted:first,a six-month longitudinal follow-up survey was conducted to track the developmental trajectory of emotional involution among young audiences;second,behavioral experiments were designed to compare cognitive processing differences between high and low involution groups in free viewing,attentional blink,and recognition memory tasks.The results reveal the intrinsic mechanism by which emotional mobilization slides from"empathy"to"involution",confirming that emotional involution is a measurable cognitive-behavioral pattern manifested in shortened viewing time,reduced attention,and impaired memory performance.The conclusions provide empirical evidence for ideological and political communication practices,highlighting the necessity and potential pathways to achieve"emotional sustainability".展开更多
Rural tourism plays a crucial role in driving the sustainable development of rural economies.With the rise of the digital economy,user-generated content(UGC)videos on platforms such as TikTok have become a significant...Rural tourism plays a crucial role in driving the sustainable development of rural economies.With the rise of the digital economy,user-generated content(UGC)videos on platforms such as TikTok have become a significant factor influencing consumer decision-making,creating new opportunities for the growth of rural tourism.Using the TikTok app as the research platform,this study examines the relationship between UGC short videos,tourists’intentions to engage in rural tourism,and their perception of destination image.Specifically,it explores the impact of UGC short videos on tourists’willingness to participate in rural tourism and the mediating role of destination image perception.The findings indicate that UGC short videos positively influence tourists’willingness to engage in rural tourism.Destination image perception mediates this relationship,shaping tourists’decisions through cognitive and emotional image perceptions.Based on these findings,this paper recommends rural tourism destination managers enhance promotional strategies and improve destination image perception through UGC short video content.展开更多
Cultural and tourism short videos have emerged as a pivotal driving force in advancing regional cultural communication and tourism economic development.The tripartite characteristics they manifest—content diversifica...Cultural and tourism short videos have emerged as a pivotal driving force in advancing regional cultural communication and tourism economic development.The tripartite characteristics they manifest—content diversification,rapid communication velocity,and audience interactivity—have fundamentally reconstructed the communicative ecology of the cultural and tourism sector.Notwithstanding,a constellation of issues has been exposed in their developmental trajectory,including ambiguous positioning of official accounts and content homogeneity,which have notably diminished communicative efficiency.Empirical studies indicate that in the current era dominated by the"traffic-oriented"paradigm,the absence of gate keeping functions resulting from insufficient supervision,coupled with the dissolution of cultural uniqueness caused by symbolic inflation,has generated unbalanced experiential outcomes for both localities and users.It is only through the following pathways that a healthy cultural and tourism communication ecology can be established and the high-quality sustainable development of the cultural and tourism industry can be realized:communicators must adhere to communication ethics and accept multistakeholder supervision to rebuild official public credibility;local cultures should be deeply excavated,discarding trafficoriented templates to construct unique cultural and tourism images;and the service quality of cultural and tourism short videos should be enhanced to provide cultural and tourism guidance and information navigation for the public.展开更多
Background:This study aims to investigate the underlying mechanisms between parental marital conflict and adolescent short video dependence by constructing a chain mediation model,focusing on the mediating roles of ex...Background:This study aims to investigate the underlying mechanisms between parental marital conflict and adolescent short video dependence by constructing a chain mediation model,focusing on the mediating roles of experiential avoidance and emotional disturbance(anxiety,depression,and stress).Methods:Conducted in January 2025,the research recruited 4125 adolescents from multiple Chinese provinces through convenience sampling;after data cleaning,3957 valid participants(1959 males,1998 females)were included.Using a cross-sectional design,measures included parental marital conflict,experiential avoidance,anxiety,depression,stress,and short video dependence.Results:Pearson correlation analysis revealed significant positive correlations among all variables.Mediation analysis using the SPSS PROCESS macro showed that parental marital conflict directly predicted short video dependence(β=0.269,p<0.001),and also significantly predicted experiential avoidance(β=0.519,p<0.001),anxiety(β=0.072,p<0.001),depression(β=0.067,p<0.001),and stress(β=0.048,p<0.05).Experiential avoidance further predicted anxiety(β=0.521,p<0.001),depression(β=0.489,p<0.001),stress(β=0.408,p<0.001),and short video dependence(β=0.244,p<0.001).While both anxiety(β=0.050,p<0.05)and depression(β=0.116,p<0.001)positively predicted short video dependence,stress did not(β=0.019,p=0.257).Overall,experiential avoidance,anxiety,depression,and stress significantly mediated the relationship between parental marital conflict and short video dependence.Conclusion:These findings confirm that parental marital conflict not only directly influences adolescent short video dependence but also operates through a chain mediation pathway involving experiential avoidance and emotional disturbance,highlighting central psychological mechanisms and providing theoretical support for integrated mental health and behavioral interventions.展开更多
Background:In the Chinese context,the impact of short video applications on the psychological well-being of older adults is contested.While often examined through a pathological lens of addiction,this perspective may ...Background:In the Chinese context,the impact of short video applications on the psychological well-being of older adults is contested.While often examined through a pathological lens of addiction,this perspective may overlook paradoxical,context-dependent positive outcomes.Therefore,the main objective of this study is to challenge the traditional Compensatory Internet Use Theory by proposing and testing a chained mediation model that explores a paradoxical pathway from social support to life satisfaction via problematic social media use.Methods:Data were collected between July and August 2025 via the Credamo online survey platform,yielding 384 valid responses from Chinese older adults aged 60 and above.Key constructs were assessed using the Social Support Rating Scale(SSRS),Bergen Social Media Addiction Scale(BSMAS),Simplified UCLA Loneliness Scale,and Satisfaction with Life Scale(SWLS).A chained mediation model was tested using stepwise regression and non-parametric bootstrapping(5000 resamples),controlling for age,gender,household income,and health status.Results:The analysis revealed a paradoxical pathway,which was clarified by a key statistical suppression effect.Social support significantly and positively predicted problematic usage(β=0.157,p=0.002).After controlling for the suppressor effect of social support,problematic usage in turn negatively predicted social connectedness(β=−0.177,p<0.001).Finally,reduced social connectedness—reflecting a state of solitude—positively predicted life satisfaction(β=−0.227,p<0.001).Conclusion:The findings suggest that for older adults with sufficient offline social support,these resources may serve a“social empowerment”function.This empowerment allows behaviors measured as“problematic usage”to be theoretically reframed as a form of“deep immersive entertainment”.This immersion appears to occur alongside a state of“high-quality solitude”,which ultimately is associated with higher life satisfaction.This study provides a novel,non-pathological theoretical perspective on the consequences of high engagement with emerging social media,offering empirical grounds for non-abstinence-based intervention strategies.展开更多
文摘In the wave of internet culture,short videos have become an indispensable medium for social communication.The metaphorical hot words contained within them serve as a unique linguistic phenomenon that leads topics and focuses attention,greatly enriching the expressive layers and rhetorical charm of short videos,and significantly enhancing the video’s theme orientation and emotional identification.This research aims to explore the relationship between the use of metaphorical Internet buzzwords in short videos and the thematic and emotional orientation.The study adopts a combination of qualitative and quantitative methods,taking 10 videos with over 10,000 likes posted by a well-known blogger on Xiaohongshu in 2024 as the research object,transcribing the text,forming research corpora,and conducting multi-dimensional cognitive analysis on them.The study shows that about half of short videos contain metaphorical hot words.Different types of metaphorical hot words can trigger different emotional reactions from fans,especially humorous metaphorical hot words that can stimulate fans’emotional identification and resonance.In addition,in terms of fan participation,videos using metaphorical hot words tend to attract more fan attention than those that do not:these videos not only attract more fans to watch and like,but also trigger more comments and sharing behaviors.In summary,short videos cleverly use metaphors to create internet hot words,significantly enhancing the video’s thematic guidance and emotional resonance,manifested in creating popular topics,clarifying guiding themes,enhancing content attractiveness,and stimulating strong emotional identification,thereby promoting interactive behaviors such as likes and shares.These findings provide a reference for research in related fields such as metaphor,communication studies,and sociology.
文摘The Double Take column looks at a single topic from an African and Chinese perspective.This month,we explore how we can cope with the influence of short videos.
文摘Short videos on social media have rapidly emerged as a powerful marketing tool for shaping consumer behavior.This comparative study investigates the impact of short videos on the purchasing behavior of young consumers(aged 18-35)in Hanoi and Taipei,China.Quantitative methods,including surveys,and experimental design,were employed in both cities,with a sample size of 200 respondents per location.Key influencing factors-including video content,product information,celebrity endorsement,viewer interaction,and perceived value-were systematically analyzed.The findings highlight both commonalities and contextual differences in how short videos influence purchasing behavior.This study offers practical implications for businesses and marketers targeting young consumers in Vietnam and Taiwan,China.
文摘The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development,injecting new vitality and opportunities into traditional agriculture.These videos leverage the unique expressive logic of the platform by adopting a small entry point and prioritizing dissemination rate.They are strategically planned in terms of content,visuals,and interaction to cater to users needs for relaxation,knowledge acquisition,social sharing,agricultural product marketing,and talent display.Through careful design,full creativity,rich emotion,and the creation of distinct character personalities,these videos deliver positive,entertaining,informative,and opinion-driven agricultural content.The production and operation of agricultural short videos can be effectively optimized by analyzing the characteristics of both popular and less popular videos,and utilizing smart tools and trending topics.
基金sponsored by the 2024 annual special research project on humanities exchange initiated by the Sino-Foreign Humanities Exchange Center of the Ministry of Education and the Sino-Foreign Humanities Exchange Research Institute in the cultural tourism industry(CCIPEWHLY2024034).
文摘As a World Cultural Heritage site,the Beijing-Hangzhou Grand Canal has rich intangible cultural heritage(ICH)along its route.In the era of globalization and media convergence,using short videos to promote the canal’s ICH globally is important for internationalizing Chinese culture.This study uses cross-cultural communication theory,case analysis,and data research to examine the current status of short video dissemination of the canal’s ICH.It identifies core challenges in narrative techniques and cultural translation,and proposes a systematic optimization framework with five dimensions including content and platform.The findings offer both theoretical insights and practical guidance for the international promotion of ICH.
文摘Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.
基金the project Research on Cultivating and Enhancing the Ability of Foreign Language Teachers in Vocational Colleges to Disseminate Excellent Traditional Chinese Culture,a special project for education reform of Foreign Language Education in Vocational Colleges in 2022(Project No.WYW2022C10)funded by the Foreign Language Education Working Committee of the Chinese Vocational and Technical Education Association,and an achievement of the project research The Application of Production-Oriented Approach(POA)to Teaching Oral English for English Majors in Higher Vocational Colleges(Project No.18SB0701)funded by Ministry of Education in Sichuan Province and Sichuan Vocational and Technical College.
文摘The popularity of short videos among college students brings a good channel for students to disseminate traditional Chinese culture.Starting from the survey on the international communication capability of vocational students,the article analyzes four advantages of applying short videos in college English teaching and three advantages of short video in disseminating Chinese culture,explores five useful principles for both teachers and students to make better short videos,and offers four important suggestions for college English teaching.
基金the“Undergraduate Innovation and Entrepreneurship Training Program”Project of Shanghai University of Technology(Project No.XJ2023263)the Ministry of Education’s Industry-University Cooperation and Collaborative Education Project(Project No.220903230275503).
文摘In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.
文摘With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.
文摘With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.
基金the 2024 Guangzhou Philosophy and Social Science Planning Project:"The Writing and Construction Paths of'Cantonese-style Life'Memory in Short Videos"(2024GZQN57).
文摘As a culturally distinctive local symbol,"Cantonese-style life"has undergone a process of mediatized transformation in the wave of short videos,shifting from embodied,on-site experience to online spectatorship.Employing a qualitative research approach,this study takes short videos related to"Cantonesestyle life"on the Douyin platform and their accompanying comments as empirical materials.Through grounded theory analysis,four core dimensions are identified:multidimensional spatial writing,embodied sensory experience,negotiated cultural boundaries,and theatricalized emotional interaction.The findings indicate that short videos do not merely document"Cantonese-style life."Rather,through spatiotemporally folded simulacral landscapes,epistemic contestations over cultural boundaries,the visual performance of bodily habitus,and an affective theater characterized by subject–object reversals,they accomplish the digital reshaping of local memory and the dynamic construction of identity.
文摘This study examines the self-presentation practices of instrumental musicians on short-video platforms,analyzing the multifaceted dimensions of content formats,dissemination strategies,and audience interaction.It explores how this medium reshapes musicians’self-expression,identity construction,and the“online”ecology of music.The research reveals that instrumental short videos serve not only as a window for skill display but also as a highly personalized and interactive“digital stage.”Through carefully crafted audiovisual elements,strategic use of tags,and engaged interaction with viewers,performers actively construct their musical identity,artistic style,and personal appeal.This practice facilitates a multifaceted role transformation from“performer”to“content creator”and“personal brand manager.”
文摘Jill Chcn Poun Joc,a videographer of half-Chinese descent from Suriname,visited China for the first time this May with her father and aunt.She traveled to Beijing,Zhangjiajie in Hunan Province,Yangzhou in Jiangsu Province,Shenzhen in Guangdong Province and Hong Kong Special Administrative Region,where part of her family still resides.
文摘Henan,once famous as the major part of China's Central Plains,is showcasing the charm of China in the new era to the outside world.The Henan Broadcasting System (HBS),imbued with the concept of New Era,New Culture and New Communication,"uses short videos and precision communication as key tools to create a new business card for city-focused international communication.
文摘This study aims to construct an image model of positive aging through short videos of musical performances by older adults.Based on the rooted theory approach,the study used the audience comments on the Jieyin platform as the data source.After three coding sessions,six core dimensions of the image of positive aging were finally distilled:musical talent,cultural heritage,vigorous vitality,spiritual fulfillment,social capital,and social and family support.Research has shown that musical talent is the basis for the functioning of the other dimensions,cultural heritage reflects the important role of older people in the continuation of social values,vigorous vitality is the presentation of the positive external image of older people,spiritual fulfillment represents the pursuit of the inner spiritual world and the experience of happiness,and social and family support enhances the psychological security and emotional belonging of older people participating in musical activities.The six dimensions support each other,and they build a positive aging image of the elderly.This study enriches the application of rootedness theory in the field of aging research,reveals the important role of music in promoting the mental health,social integration,and cultural inheritance of the elderly,and provides theoretical references and lessons for research and development related to active aging.
文摘To explore the potential negative impacts of emotional mobilization in ideological and political short videos,this study introduces and defines the concept of"emotional involution"-a maladaptive psychological state among audiences caused by excessive consumption of emotional resources,characterized by elevated emotional thresholds,blunted empathy,and attention avoidance.A mixed-methods approach was adopted:first,a six-month longitudinal follow-up survey was conducted to track the developmental trajectory of emotional involution among young audiences;second,behavioral experiments were designed to compare cognitive processing differences between high and low involution groups in free viewing,attentional blink,and recognition memory tasks.The results reveal the intrinsic mechanism by which emotional mobilization slides from"empathy"to"involution",confirming that emotional involution is a measurable cognitive-behavioral pattern manifested in shortened viewing time,reduced attention,and impaired memory performance.The conclusions provide empirical evidence for ideological and political communication practices,highlighting the necessity and potential pathways to achieve"emotional sustainability".
基金The Liaoning Provincial Social Science Planning Fund Project(L23CGL002)。
文摘Rural tourism plays a crucial role in driving the sustainable development of rural economies.With the rise of the digital economy,user-generated content(UGC)videos on platforms such as TikTok have become a significant factor influencing consumer decision-making,creating new opportunities for the growth of rural tourism.Using the TikTok app as the research platform,this study examines the relationship between UGC short videos,tourists’intentions to engage in rural tourism,and their perception of destination image.Specifically,it explores the impact of UGC short videos on tourists’willingness to participate in rural tourism and the mediating role of destination image perception.The findings indicate that UGC short videos positively influence tourists’willingness to engage in rural tourism.Destination image perception mediates this relationship,shaping tourists’decisions through cognitive and emotional image perceptions.Based on these findings,this paper recommends rural tourism destination managers enhance promotional strategies and improve destination image perception through UGC short video content.
文摘Cultural and tourism short videos have emerged as a pivotal driving force in advancing regional cultural communication and tourism economic development.The tripartite characteristics they manifest—content diversification,rapid communication velocity,and audience interactivity—have fundamentally reconstructed the communicative ecology of the cultural and tourism sector.Notwithstanding,a constellation of issues has been exposed in their developmental trajectory,including ambiguous positioning of official accounts and content homogeneity,which have notably diminished communicative efficiency.Empirical studies indicate that in the current era dominated by the"traffic-oriented"paradigm,the absence of gate keeping functions resulting from insufficient supervision,coupled with the dissolution of cultural uniqueness caused by symbolic inflation,has generated unbalanced experiential outcomes for both localities and users.It is only through the following pathways that a healthy cultural and tourism communication ecology can be established and the high-quality sustainable development of the cultural and tourism industry can be realized:communicators must adhere to communication ethics and accept multistakeholder supervision to rebuild official public credibility;local cultures should be deeply excavated,discarding trafficoriented templates to construct unique cultural and tourism images;and the service quality of cultural and tourism short videos should be enhanced to provide cultural and tourism guidance and information navigation for the public.
文摘Background:This study aims to investigate the underlying mechanisms between parental marital conflict and adolescent short video dependence by constructing a chain mediation model,focusing on the mediating roles of experiential avoidance and emotional disturbance(anxiety,depression,and stress).Methods:Conducted in January 2025,the research recruited 4125 adolescents from multiple Chinese provinces through convenience sampling;after data cleaning,3957 valid participants(1959 males,1998 females)were included.Using a cross-sectional design,measures included parental marital conflict,experiential avoidance,anxiety,depression,stress,and short video dependence.Results:Pearson correlation analysis revealed significant positive correlations among all variables.Mediation analysis using the SPSS PROCESS macro showed that parental marital conflict directly predicted short video dependence(β=0.269,p<0.001),and also significantly predicted experiential avoidance(β=0.519,p<0.001),anxiety(β=0.072,p<0.001),depression(β=0.067,p<0.001),and stress(β=0.048,p<0.05).Experiential avoidance further predicted anxiety(β=0.521,p<0.001),depression(β=0.489,p<0.001),stress(β=0.408,p<0.001),and short video dependence(β=0.244,p<0.001).While both anxiety(β=0.050,p<0.05)and depression(β=0.116,p<0.001)positively predicted short video dependence,stress did not(β=0.019,p=0.257).Overall,experiential avoidance,anxiety,depression,and stress significantly mediated the relationship between parental marital conflict and short video dependence.Conclusion:These findings confirm that parental marital conflict not only directly influences adolescent short video dependence but also operates through a chain mediation pathway involving experiential avoidance and emotional disturbance,highlighting central psychological mechanisms and providing theoretical support for integrated mental health and behavioral interventions.
基金funded by the Guangxi Philosophy and Social Science Research Project,grant number 24XWC002.
文摘Background:In the Chinese context,the impact of short video applications on the psychological well-being of older adults is contested.While often examined through a pathological lens of addiction,this perspective may overlook paradoxical,context-dependent positive outcomes.Therefore,the main objective of this study is to challenge the traditional Compensatory Internet Use Theory by proposing and testing a chained mediation model that explores a paradoxical pathway from social support to life satisfaction via problematic social media use.Methods:Data were collected between July and August 2025 via the Credamo online survey platform,yielding 384 valid responses from Chinese older adults aged 60 and above.Key constructs were assessed using the Social Support Rating Scale(SSRS),Bergen Social Media Addiction Scale(BSMAS),Simplified UCLA Loneliness Scale,and Satisfaction with Life Scale(SWLS).A chained mediation model was tested using stepwise regression and non-parametric bootstrapping(5000 resamples),controlling for age,gender,household income,and health status.Results:The analysis revealed a paradoxical pathway,which was clarified by a key statistical suppression effect.Social support significantly and positively predicted problematic usage(β=0.157,p=0.002).After controlling for the suppressor effect of social support,problematic usage in turn negatively predicted social connectedness(β=−0.177,p<0.001).Finally,reduced social connectedness—reflecting a state of solitude—positively predicted life satisfaction(β=−0.227,p<0.001).Conclusion:The findings suggest that for older adults with sufficient offline social support,these resources may serve a“social empowerment”function.This empowerment allows behaviors measured as“problematic usage”to be theoretically reframed as a form of“deep immersive entertainment”.This immersion appears to occur alongside a state of“high-quality solitude”,which ultimately is associated with higher life satisfaction.This study provides a novel,non-pathological theoretical perspective on the consequences of high engagement with emerging social media,offering empirical grounds for non-abstinence-based intervention strategies.
