This study focuses on the existing cultural souvenirs in Changsha,utilizing various methods such as hierarchical analysis and surveys to analyze consumer preferences across four dimensions:visual appearance,functional...This study focuses on the existing cultural souvenirs in Changsha,utilizing various methods such as hierarchical analysis and surveys to analyze consumer preferences across four dimensions:visual appearance,functional application,product quality,and intrinsic value.Based on preliminary research combined with quantitative analysis using the Kano model,this study categorizes user demands for Changsha cultural souvenirs and quantifies satisfaction with these demands using the Better-Worse Coefficient method and Four Quadrant Analysis.The results indicate that there is a high demand for the functionality and cultural attributes of Changsha cultural souvenirs.Based on these findings,this research proposes three innovative design strategies:first,innovating design elements to inject fun;second,enhancing interactivity to improve the user experience;and third,personalizing designs to expand influence.This study aims to provide references and design ideas for similar types of cultural souvenir designs.展开更多
Tourism is an important industry to generate the income to Thailand.The local authorities try to motivate people to travel to the tourist attractions for tourism and shopping.Shopping is a popular tourist activity,esp...Tourism is an important industry to generate the income to Thailand.The local authorities try to motivate people to travel to the tourist attractions for tourism and shopping.Shopping is a popular tourist activity,especially purchasing the souvenir in tourist attractions to remind them of the memory of the place they used to visit.This study aims to identify the travel motivation of the domestic tourists to visit the destination,to examine the shopping area attributes that attract the tourist to buy the souvenir,and to analyze the effect of domestic tourist motivation on shopping area attribute in Thale Noi,Phatthalung Province.Data were collected from 400 domestic tourists who had traveled to Thale Noi,Phatthalung using factor analysis dimensions based on Likert-type scales.The researcher applied structured questionnaire in 5-level rating scale.The data collection consumed six months between March and August 2016.The data were analyzed by descriptive statistics,Pearson’s product moment coefficients and multiple regression to analyze the relationship between variables.The result indicated that the factors of tourist motivation that influenced the shopping area attribute are natural resources,enhancing relation,and seeking relaxation.The shopping area attributes that influenced the tourist to purchase souvenir are economic,promotion,and image represented in high level.The tourist motivations influencing tourists to purchase the souvenir are fulfilling prestige,variety seeking,and history and culture related to shopping area attribute.Therefore,souvenir business should apply the tourist motivation to their business plan and should combine the souvenir to the uniqueness of each shopping area attribute including local environment,image of the shop,product price and value,promotion,location,salesperson,and the unique souvenirs that represent the local image.These strategies could generate the income and profit to the locals and create delightful atmosphere to the tourists who visit the destination.展开更多
Francis etait arrive ,a I ＇Ecole Centrale en 1989, pour y developper la recherche en Turbomachines, sa specialite scientifique. II a fait mieux qu＇ y exceller, devenant la reference scientifique dans le domaine en F...Francis etait arrive ,a I ＇Ecole Centrale en 1989, pour y developper la recherche en Turbomachines, sa specialite scientifique. II a fait mieux qu＇ y exceller, devenant la reference scientifique dans le domaine en France, respecte par tous ses collegues universitaires et industriels.展开更多
Ecological development of tourist souvenir industry is to improve the red tourism ecological environment,which is an important measure to promote the sustainable development of the industry. This paper takes Shaoshan ...Ecological development of tourist souvenir industry is to improve the red tourism ecological environment,which is an important measure to promote the sustainable development of the industry. This paper takes Shaoshan as the object of analysis, from the ecological level of Shaoshan red tourism souvenirs, the production process and manufacturing process, theme selector, quality and functional design, market operation, recycling of resources and ecological consumption behavior etc. It analyzes the existing problems of the ecological development of Shaoshan red tourism souvenirs, on this basis, it puts forward measures and suggestions of promoting the ecological development of Shaoshan red tourism souvenirs.展开更多
Chinese Tourism Participates in the Kanazawa Travel Expo in Japan,From June 28 to June 29,China National Tourist Office in Osaka participated in the 2025 Kanazawa Travel Expo held in Kanazawa City,Ishikawa Prefecture,...Chinese Tourism Participates in the Kanazawa Travel Expo in Japan,From June 28 to June 29,China National Tourist Office in Osaka participated in the 2025 Kanazawa Travel Expo held in Kanazawa City,Ishikawa Prefecture,Japan.Throughout the event,China National Tourist Office booth attracted a steady stream of visitors.Souvenirs such as giant panda fans and auspicious snake-themed merchandise drew considerable attention.The expo highlighted the unique charm of Shanghai,covering various aspects including history and culture,urban landmarks,culinary experiences,and received unanimous praise from the audience on the spot.展开更多
文摘This study focuses on the existing cultural souvenirs in Changsha,utilizing various methods such as hierarchical analysis and surveys to analyze consumer preferences across four dimensions:visual appearance,functional application,product quality,and intrinsic value.Based on preliminary research combined with quantitative analysis using the Kano model,this study categorizes user demands for Changsha cultural souvenirs and quantifies satisfaction with these demands using the Better-Worse Coefficient method and Four Quadrant Analysis.The results indicate that there is a high demand for the functionality and cultural attributes of Changsha cultural souvenirs.Based on these findings,this research proposes three innovative design strategies:first,innovating design elements to inject fun;second,enhancing interactivity to improve the user experience;and third,personalizing designs to expand influence.This study aims to provide references and design ideas for similar types of cultural souvenir designs.
文摘Tourism is an important industry to generate the income to Thailand.The local authorities try to motivate people to travel to the tourist attractions for tourism and shopping.Shopping is a popular tourist activity,especially purchasing the souvenir in tourist attractions to remind them of the memory of the place they used to visit.This study aims to identify the travel motivation of the domestic tourists to visit the destination,to examine the shopping area attributes that attract the tourist to buy the souvenir,and to analyze the effect of domestic tourist motivation on shopping area attribute in Thale Noi,Phatthalung Province.Data were collected from 400 domestic tourists who had traveled to Thale Noi,Phatthalung using factor analysis dimensions based on Likert-type scales.The researcher applied structured questionnaire in 5-level rating scale.The data collection consumed six months between March and August 2016.The data were analyzed by descriptive statistics,Pearson’s product moment coefficients and multiple regression to analyze the relationship between variables.The result indicated that the factors of tourist motivation that influenced the shopping area attribute are natural resources,enhancing relation,and seeking relaxation.The shopping area attributes that influenced the tourist to purchase souvenir are economic,promotion,and image represented in high level.The tourist motivations influencing tourists to purchase the souvenir are fulfilling prestige,variety seeking,and history and culture related to shopping area attribute.Therefore,souvenir business should apply the tourist motivation to their business plan and should combine the souvenir to the uniqueness of each shopping area attribute including local environment,image of the shop,product price and value,promotion,location,salesperson,and the unique souvenirs that represent the local image.These strategies could generate the income and profit to the locals and create delightful atmosphere to the tourists who visit the destination.
文摘Francis etait arrive ,a I ＇Ecole Centrale en 1989, pour y developper la recherche en Turbomachines, sa specialite scientifique. II a fait mieux qu＇ y exceller, devenant la reference scientifique dans le domaine en France, respecte par tous ses collegues universitaires et industriels.
文摘Ecological development of tourist souvenir industry is to improve the red tourism ecological environment,which is an important measure to promote the sustainable development of the industry. This paper takes Shaoshan as the object of analysis, from the ecological level of Shaoshan red tourism souvenirs, the production process and manufacturing process, theme selector, quality and functional design, market operation, recycling of resources and ecological consumption behavior etc. It analyzes the existing problems of the ecological development of Shaoshan red tourism souvenirs, on this basis, it puts forward measures and suggestions of promoting the ecological development of Shaoshan red tourism souvenirs.
文摘Chinese Tourism Participates in the Kanazawa Travel Expo in Japan,From June 28 to June 29,China National Tourist Office in Osaka participated in the 2025 Kanazawa Travel Expo held in Kanazawa City,Ishikawa Prefecture,Japan.Throughout the event,China National Tourist Office booth attracted a steady stream of visitors.Souvenirs such as giant panda fans and auspicious snake-themed merchandise drew considerable attention.The expo highlighted the unique charm of Shanghai,covering various aspects including history and culture,urban landmarks,culinary experiences,and received unanimous praise from the audience on the spot.
