摘要
体育赛事纪念品作为传播体育精神与文化的重要载体,其包装设计在强化文化特色和提升市场价值方面起着关键作用。聚焦体育赛事纪念品包装设计的创新路径,致力于将赛事文化元素、视觉叙事语言与可持续理念有机融合,以深度挖掘纪念品的文化价值与市场价值。通过系统探索体育赛事纪念品的价值提升策略,旨在强化消费者的情感认同,提升产品市场竞争力,实现纪念品的差异化定位与价值增值。
As an important carrier for the communication of sports spirit and culture,the packaging design of sports event souvenirs plays a key role in strengthening cultural characteristics and enhancing market value.Focusing on the innovation paths for sports event souvenir packaging design,this paper is committed to organically integrating the cultural elements of sports events,visual narrative language and sustainable concept,so as to deeply explore the cultural value and market value of souvenirs.Through the systematic exploration of the value enhancement strategy of sports event souvenirs,it aims to strengthen the emotional identity of consumers,enhance the market competitiveness of products,and realize the differential positioning and value appreciation of souvenirs.
作者
周跃
ZHOU Yue(Yunnan College of Finance and Economics,Kunming 650000,Yunnan,China)
出处
《上海包装》
2025年第4期101-103,共3页
Shanghai Packaging
关键词
包装设计
体育赛事
纪念品
包装文化
packaging design
sports event
souvenir
packaging culture
