运用“市场结构–市场行为–市场绩效”(SCP)产业组织范式,从市场结构、市场行为、市场绩效三个方面对中国造纸产业进行分析研究。结果表明:中国造纸产业市场集中度低,属于竞争型,在资金、环保、技术方面具有较高的进入壁垒。造纸产业...运用“市场结构–市场行为–市场绩效”(SCP)产业组织范式,从市场结构、市场行为、市场绩效三个方面对中国造纸产业进行分析研究。结果表明:中国造纸产业市场集中度低,属于竞争型,在资金、环保、技术方面具有较高的进入壁垒。造纸产业通过企业兼并重组和林纸一体化战略优化产业结构。造纸企业一方面采取优化原料结构、调整能源结构等措施应对市场风险,另一方面通过技术进步提高经济效益。建议造纸产业加快产业结构调整,实施数字化转型,从而优化业务流程,减少碳排放和提升管理效率。Using Structure-Conduct-Performance (SCP) paradigm, this study analyzes and researches the Chinese paper industry from three aspects: market structure, market behavior, and market performance. The results indicate that the market concentration of China’s paper industry is low and belongs to the competitive type, with high barriers to entry in terms of capital, environmental protection, and technology. The paper industry optimizes its industrial structure through corporate mergers and acquisitions and forest paper integration strategies. On the one hand, papermaking enterprises adopt measures such as optimizing raw material structure and adjusting energy structure to cope with market risks, and on the other hand, improve economic efficiency through technological progress. It is suggested that the paper industry accelerate industrial restructuring, implement digital transformation, optimize business processes, reduce carbon emissions, and improve management efficiency.展开更多
随着国际交流的日益频繁,跨境电商作为一个新兴行业,正日益受到广泛关注,在跨境交易的众多商品品类中,化妆品产业占据了较为重要的一部分。本文基于SCP范式,分析中国化妆品跨境电商产业的市场结构、企业行为和市场绩效。发现市场竞争激...随着国际交流的日益频繁,跨境电商作为一个新兴行业,正日益受到广泛关注,在跨境交易的众多商品品类中,化妆品产业占据了较为重要的一部分。本文基于SCP范式,分析中国化妆品跨境电商产业的市场结构、企业行为和市场绩效。发现市场竞争激烈,市场集中度较高但逐渐降低,产品差异化显著。企业需通过定价、营销和创新策略提升竞争力。产业整体利润率受多方面因素影响,市场份额和客户满意度是重要评估指标。研究为产业发展提供了决策支持。With the increasing frequency of international exchanges, cross-border e-commerce, as an emerging industry, is receiving increasing attention. Among the many commodity categories of cross-border transactions, the cosmetics industry occupies a more important part. Based on the SCP paradigm, this paper analyzes the market structure, corporate behavior and market performance of China’s cosmetics cross-border e-commerce industry. It is found that the market competition is fierce, the market concentration is high but gradually decreases, and the product differentiation is significant. Enterprises need to enhance their competitiveness through pricing, marketing and innovation strategies. The overall profit margin of the industry is affected by many factors, and market share and customer satisfaction are important evaluation indicators. The research provides decision support for industrial development.展开更多
宜宾市白酒产业作为四川省白酒行业的关键支柱,长期以来占据着举足轻重的地位。然而,随着数字经济的蓬勃发展,白酒行业整体步入深度调整阶段,宜宾市白酒产业面临市场竞争加剧、企业发展不平衡、资金短缺和品牌建设不足等挑战。本文运用...宜宾市白酒产业作为四川省白酒行业的关键支柱,长期以来占据着举足轻重的地位。然而,随着数字经济的蓬勃发展,白酒行业整体步入深度调整阶段,宜宾市白酒产业面临市场竞争加剧、企业发展不平衡、资金短缺和品牌建设不足等挑战。本文运用SCP分析框架,探讨数字技术如何推动宜宾白酒产业与其他产业深度融合,如通过电商平台拓展市场、利用大数据优化生产流程、借助人工智能提升品质控制。同时,本文还研究了数字经济背景下宜宾白酒产业的创新发展路径和政策建议,旨在为产业转型升级提供理论支持和实践指导。As the key pillar of Baijiu industry in Sichuan Province, Baijiu industry in Yibin City has occupied a pivotal position for a long time. However, with the vigorous development of the digital economy, the Baijiu industry as a whole has entered a stage of deep adjustment. The Baijiu industry in Yibin City is facing challenges such as intensified market competition, unbalanced enterprise development, lack of funds and insufficient brand construction. This paper uses the SCP analysis framework to explore how digital technology can promote the deep integration of Yibin Baijiu industry with other industries, such as expanding the market through e-commerce platforms, optimizing production processes with big data, and improving quality control with artificial intelligence. At the same time, this paper also studied the innovative development path and policy recommendations of Baijiu industry in Yibin under the background of digital economy, aiming to provide theoretical support and practical guidance for industrial transformation and upgrading.展开更多
全球化与数字化推动跨境电商成为全球经济增长新动力,中国跨境电商行业备受关注。基于SCP范式,对中国跨境电商行业展开系统性研究,旨在为行业可持续发展提供理论和实践参考。研究发现,市场结构上,有集中度动态变化、多重壁垒及产品差异...全球化与数字化推动跨境电商成为全球经济增长新动力,中国跨境电商行业备受关注。基于SCP范式,对中国跨境电商行业展开系统性研究,旨在为行业可持续发展提供理论和实践参考。研究发现,市场结构上,有集中度动态变化、多重壁垒及产品差异化特征;市场行为表现出低价竞争趋势明显、广告创新形式多样、并购活动活跃以及物流联盟成为趋势等特点;从市场绩效来看,整体呈现利润水平差异显著和增长趋势分化的特点,综合绩效体现为产业生态持续优化和社会效益显著提升。为促进中国跨境电商行业的持续健康发展,企业应注重优化成本管理,积极探寻可持续发展的路径;行业协会应着力加强行业规范和专业化建设;政府相关部门可以在强化监管和促进合作方面发力。Globalization and digitalization have pushed cross-border e-commerce to become a driver of global economic growth. China’s cross-border e-commerce industry has attracted attention. Based on the SCP paradigm, this paper launches a systematic study of China’s cross-border e-commerce industry, aiming to provide theoretical and practical references for the industry’s sustainable development. The study finds that, for market structure, there are dynamic changes in concentration, multiple barriers and product differentiation. Market behaviors show a clear trend of low price competition, various forms of advertising innovation, active merger and acquisition activities, and logistics alliances have become a trend. For market performance, the overall market shows a significant difference in the level of profit and a divergence in the growth trend, and the comprehensive performance is reflected in the continuous optimization of the industrial ecology and the significant improvement of social benefits. The comprehensive performance reflects the continuous optimization of the industrial ecology and the significant enhancement of social benefits. In order to promote the sustainable and healthy development of China’s cross-border e-commerce industry, enterprises should focus on optimizing cost management and actively explore the path of sustainable development. Industry associations should focus on strengthening the industry’s standardization and professionalization. Government departments can make efforts in strengthening supervision and promoting cooperation.展开更多
文摘运用“市场结构–市场行为–市场绩效”(SCP)产业组织范式,从市场结构、市场行为、市场绩效三个方面对中国造纸产业进行分析研究。结果表明:中国造纸产业市场集中度低,属于竞争型,在资金、环保、技术方面具有较高的进入壁垒。造纸产业通过企业兼并重组和林纸一体化战略优化产业结构。造纸企业一方面采取优化原料结构、调整能源结构等措施应对市场风险,另一方面通过技术进步提高经济效益。建议造纸产业加快产业结构调整,实施数字化转型,从而优化业务流程,减少碳排放和提升管理效率。Using Structure-Conduct-Performance (SCP) paradigm, this study analyzes and researches the Chinese paper industry from three aspects: market structure, market behavior, and market performance. The results indicate that the market concentration of China’s paper industry is low and belongs to the competitive type, with high barriers to entry in terms of capital, environmental protection, and technology. The paper industry optimizes its industrial structure through corporate mergers and acquisitions and forest paper integration strategies. On the one hand, papermaking enterprises adopt measures such as optimizing raw material structure and adjusting energy structure to cope with market risks, and on the other hand, improve economic efficiency through technological progress. It is suggested that the paper industry accelerate industrial restructuring, implement digital transformation, optimize business processes, reduce carbon emissions, and improve management efficiency.
文摘随着国际交流的日益频繁,跨境电商作为一个新兴行业,正日益受到广泛关注,在跨境交易的众多商品品类中,化妆品产业占据了较为重要的一部分。本文基于SCP范式,分析中国化妆品跨境电商产业的市场结构、企业行为和市场绩效。发现市场竞争激烈,市场集中度较高但逐渐降低,产品差异化显著。企业需通过定价、营销和创新策略提升竞争力。产业整体利润率受多方面因素影响,市场份额和客户满意度是重要评估指标。研究为产业发展提供了决策支持。With the increasing frequency of international exchanges, cross-border e-commerce, as an emerging industry, is receiving increasing attention. Among the many commodity categories of cross-border transactions, the cosmetics industry occupies a more important part. Based on the SCP paradigm, this paper analyzes the market structure, corporate behavior and market performance of China’s cosmetics cross-border e-commerce industry. It is found that the market competition is fierce, the market concentration is high but gradually decreases, and the product differentiation is significant. Enterprises need to enhance their competitiveness through pricing, marketing and innovation strategies. The overall profit margin of the industry is affected by many factors, and market share and customer satisfaction are important evaluation indicators. The research provides decision support for industrial development.
文摘宜宾市白酒产业作为四川省白酒行业的关键支柱,长期以来占据着举足轻重的地位。然而,随着数字经济的蓬勃发展,白酒行业整体步入深度调整阶段,宜宾市白酒产业面临市场竞争加剧、企业发展不平衡、资金短缺和品牌建设不足等挑战。本文运用SCP分析框架,探讨数字技术如何推动宜宾白酒产业与其他产业深度融合,如通过电商平台拓展市场、利用大数据优化生产流程、借助人工智能提升品质控制。同时,本文还研究了数字经济背景下宜宾白酒产业的创新发展路径和政策建议,旨在为产业转型升级提供理论支持和实践指导。As the key pillar of Baijiu industry in Sichuan Province, Baijiu industry in Yibin City has occupied a pivotal position for a long time. However, with the vigorous development of the digital economy, the Baijiu industry as a whole has entered a stage of deep adjustment. The Baijiu industry in Yibin City is facing challenges such as intensified market competition, unbalanced enterprise development, lack of funds and insufficient brand construction. This paper uses the SCP analysis framework to explore how digital technology can promote the deep integration of Yibin Baijiu industry with other industries, such as expanding the market through e-commerce platforms, optimizing production processes with big data, and improving quality control with artificial intelligence. At the same time, this paper also studied the innovative development path and policy recommendations of Baijiu industry in Yibin under the background of digital economy, aiming to provide theoretical support and practical guidance for industrial transformation and upgrading.
文摘全球化与数字化推动跨境电商成为全球经济增长新动力,中国跨境电商行业备受关注。基于SCP范式,对中国跨境电商行业展开系统性研究,旨在为行业可持续发展提供理论和实践参考。研究发现,市场结构上,有集中度动态变化、多重壁垒及产品差异化特征;市场行为表现出低价竞争趋势明显、广告创新形式多样、并购活动活跃以及物流联盟成为趋势等特点;从市场绩效来看,整体呈现利润水平差异显著和增长趋势分化的特点,综合绩效体现为产业生态持续优化和社会效益显著提升。为促进中国跨境电商行业的持续健康发展,企业应注重优化成本管理,积极探寻可持续发展的路径;行业协会应着力加强行业规范和专业化建设;政府相关部门可以在强化监管和促进合作方面发力。Globalization and digitalization have pushed cross-border e-commerce to become a driver of global economic growth. China’s cross-border e-commerce industry has attracted attention. Based on the SCP paradigm, this paper launches a systematic study of China’s cross-border e-commerce industry, aiming to provide theoretical and practical references for the industry’s sustainable development. The study finds that, for market structure, there are dynamic changes in concentration, multiple barriers and product differentiation. Market behaviors show a clear trend of low price competition, various forms of advertising innovation, active merger and acquisition activities, and logistics alliances have become a trend. For market performance, the overall market shows a significant difference in the level of profit and a divergence in the growth trend, and the comprehensive performance is reflected in the continuous optimization of the industrial ecology and the significant improvement of social benefits. The comprehensive performance reflects the continuous optimization of the industrial ecology and the significant enhancement of social benefits. In order to promote the sustainable and healthy development of China’s cross-border e-commerce industry, enterprises should focus on optimizing cost management and actively explore the path of sustainable development. Industry associations should focus on strengthening the industry’s standardization and professionalization. Government departments can make efforts in strengthening supervision and promoting cooperation.
