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The Architecture of Openness
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作者 LIU LIANG LIAO SHUOZHONG 《ChinAfrica》 2025年第12期30-32,共3页
The CIIE demonstrates China’s commitment to opening up and cooperation The eighth China International Import Expo(CIIE),held in Shanghai from 5 to 10 November,once again underscored China’s commitment to deepening i... The CIIE demonstrates China’s commitment to opening up and cooperation The eighth China International Import Expo(CIIE),held in Shanghai from 5 to 10 November,once again underscored China’s commitment to deepening institutional opening up. 展开更多
关键词 institutional opening up ciie opening up openness china deepening institutional opening up ARCHITECTURE
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ANCHORING RCEP IN OPENNESS China’s unilateral market opening is accelerating high-level implementation of RCEP
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作者 China Institute for Reform and Development(CIRD)research team Chi Fulin +3 位作者 Yang Rui Kuang Xianming Wang Yuehong Jin Ye 《China Report ASEAN》 2025年第5期60-61,共2页
The Regional Comprehensive Economic Partnership(RCEP)is a significant achievement in terms of Asia’s exploration and efforts toward regional economic integration.It integrates regional economic and trade cooperation ... The Regional Comprehensive Economic Partnership(RCEP)is a significant achievement in terms of Asia’s exploration and efforts toward regional economic integration.It integrates regional economic and trade cooperation mechanisms,demonstrates the determination and capabilities of Asian countries to promote open cooperation. 展开更多
关键词 unilateral market opening high level implementation openness economic trade cooperation mechanismsdemonstrates regional comprehensive economic partnership rcep regional economic partnership RCEP ANCHORING
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基于TIA Openness技术自动生成博途项目的软件设计
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作者 顾林林 孙晓艳 《自动化应用》 2025年第20期198-201,共4页
随着工业自动化技术的不断发展,西门子PLC在工业现场级控制系统中的应用越来越广泛。随着生产规模的扩大和程序复杂度的增加,传统的控制程序开发面临着巨大的工作量和挑战。自动生成控制程序技术逐渐成为提高开发效率和减少人为错误的... 随着工业自动化技术的不断发展,西门子PLC在工业现场级控制系统中的应用越来越广泛。随着生产规模的扩大和程序复杂度的增加,传统的控制程序开发面临着巨大的工作量和挑战。自动生成控制程序技术逐渐成为提高开发效率和减少人为错误的关键手段。提出了一种基于C#编程语言的自动化解决方案,结合WPF桌面应用程序与西门子博途TIA Openness接口,实现了博途环境中自动创建项目和硬件组态的功能。通过自动化配置与编程能够显著减少手动配置的工作量,提高了项目开发的效率和精确度。该方案为工业自动化控制系统的高效开发提供了一种可扩展的解决路径,具有重要的实践意义和广阔的应用前景。 展开更多
关键词 西门子PLC TIA openness技术 博途
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Exploring the influence of trade openness,energy consumption,natural resource rents,and human capital in achieving carbon neutrality
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作者 Olani Bekele SAKILU CHEN Haibo 《Regional Sustainability》 2025年第4期78-95,共18页
Addressing the pressing challenges of climate change and global warming requires a strong commitment to reducing carbon dioxide(CO_(2))emissions and achieving carbon neutrality.Efficient energy use and international t... Addressing the pressing challenges of climate change and global warming requires a strong commitment to reducing carbon dioxide(CO_(2))emissions and achieving carbon neutrality.Efficient energy use and international trade play crucial roles in promoting sustainable development and enhancing environmental quality.This study investigated the relationships of CO_(2) emissions with trade openness(export and import),energy consumption(renewable energy consumption and fossil fuel consumption),natural resource rents,and human capital across 20 developing countries(Brazil,Iran,Russia,China,Malaysia,Saudi Arabia,Colombia,Mexico,South Africa,Costa Rica,Morocco,Tunisia,Egypt,Pakistan,Türkiye,India,Peru,Viet Nam,Indonesia,and Philippines)from 1990 to 2022 using the augmented mean group(AMG)and common correlated effects mean group(CCEMG)methods.The findings revealed that export,renewable energy consumption,and human capital significantly reduce CO_(2) emissions,while import,fossil fuel consumption,and natural resource rents increase CO_(2) emissions,although the effect of natural resource rents is statistically insignificant.Causality tests indicated the bidirectional relationship of CO_(2) emissions with export,import,renewable energy consumption,and fossil fuel consumption,and the unidirectional causality from human capital to CO_(2) emissions.CO_(2) emissions drive the greenhouse effect,thereby raising global temperature and accelerating climate change.As reducing CO_(2) emissions becomes an urgent global priority,this study provides actionable insights by identifying key variables that mitigate emissions and enhance sustainability.By bridging research and policy,this study offers targeted recommendations to accelerate progress toward a low-carbon future. 展开更多
关键词 Trade openness CO_(2)emissions Renewable energy consumption Climate change Augmented mean group(AMG) Common correlated effects mean group(CCEMG)
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Impact of geopolitical risk,GDP,inflation,interest rate,and trade openness on foreign direct investment:Evidence from five Southeast Asian countries
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作者 Md.Shaddam HOSSAIN Liton Chandra VOUMIK +2 位作者 Tahsin Tabassum AHMED Mehnaz Binta ALAM Zabin TASMIM 《Regional Sustainability》 2024年第4期44-56,共13页
Historically,geopolitical risk(GPR)has posed significant challenges to international economic,social,and political frameworks.This study investigated how internal GPR in the selected five Southeast Asian countries(Ind... Historically,geopolitical risk(GPR)has posed significant challenges to international economic,social,and political frameworks.This study investigated how internal GPR in the selected five Southeast Asian countries(Indonesia,South Korea,Malaysia,the Philippines,and Thailand)influences foreign direct investment(FDI)during 1996-2019.The stationarity of the data was assessed using the Augmented Dickey-Fuller(ADF)unit root test,which shows that the data became stationary after the first difference.The Kao,Pedroni,and Westerlund cointegration tests were employed to examine long-term cointegration among the selected variables(FDI,GPR index(GPRI),gross domestic product(GDP),inflation,interest rate,and trade openness(TOP)).The results indicated that these variables have a long-term cointegration.Consequently,regression analysis using the Pooled Ordinary Least Squares(OLS)regression,fixed effect,random effect,Arellano-Bond dynamic panel-data estimation,and system generalized moment method(GMM)revealed that GPRI and TOP negatively impacted FDI in the selected five Southeast Asian countries.At the same time,GDP,inflation,and interest rate positively influenced FDI in these countries.Because FDI is crucial to shaping a country’s macroeconomic structure,this study recommends that governments and central banks of the selected five Southeast Asian countries should implement policies and strategies to encourage foreign investments. 展开更多
关键词 Foreign direct investment Geopolitical risk Gross domestic product(GDP) INFLATION Interest rate Trade openness Southeast Asian countries
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基于Openness可视化参数的二维地貌显示 被引量:2
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作者 张洁 梁明剑 邵延秀 《国土资源遥感》 CSCD 北大核心 2015年第3期172-176,共5页
Openness是一种二维地貌的可视化参数,不受光源设置和邻近地形遮蔽的影响,更强调地形的凹凸,使得直观的立体感更强。该参数不仅可以从多种来源的DEM数据计算获取,也可以用于不同精细程度的地貌分析。闽江入海口地区具有丰富的构造地貌类... Openness是一种二维地貌的可视化参数,不受光源设置和邻近地形遮蔽的影响,更强调地形的凹凸,使得直观的立体感更强。该参数不仅可以从多种来源的DEM数据计算获取,也可以用于不同精细程度的地貌分析。闽江入海口地区具有丰富的构造地貌类型,基于SRTM(90 m)高程数据计算该地区的Openness参数,探讨该参数在地形地貌方面的初步应用。通过闽江入海口地区构造地貌的分析结果表明,Openness参数方法比传统的地形晕渲等常用二维可视化方法编制的图件效果更好,更强调地形的凹凸感,能够更详细地反映实际地形地貌的细节。 展开更多
关键词 openness参数 地形地貌 闽江入海口
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Construction of an evaluation system for information openness of local governments 被引量:1
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作者 Fang WANG Qun GU 《Chinese Journal of Library and Information Science》 2011年第1期28-49,共22页
Evaluating government openness is important in monitoring government performance and promoting government transparency. Therefore, it is necessary to develop an evaluation system for information openness of local gove... Evaluating government openness is important in monitoring government performance and promoting government transparency. Therefore, it is necessary to develop an evaluation system for information openness of local governments. In order to select evaluation indicators, we conducted a content analysis on current evaluation systems constructed by researchers and local governments and the materials of a case study on a local government. This evaluation system is composed of 5 first-tier indicators, 30 secondtier indicators and 69 third-tier indicators. Then Delphi Method and Analytic Hierarchy Process(AHP) Method are adopted to determine the weight of each indicator. At last, the practicability of the system is tested by an evaluation of the local government of Tianjin Binhai New Area, which has been undergoing administrative reform and attempting to reinvent itself in the past 5 years. 展开更多
关键词 Freedom of information Information openness Government openness Evaluation indicator system Content analysis
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A terrain openness index for the extraction of karst Fenglin and Fengcong landform units from DEMs 被引量:4
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作者 MENG Xin XIONG Li-yang +2 位作者 YANG Xian-wu YANG Bi-sheng TANG Guo-an 《Journal of Mountain Science》 SCIE CSCD 2018年第4期752-764,共13页
The Fenglin and Fengcong landform units are considered to be an important representation for defining the degree of development of Karst landforms. However, these terrain features have been proven difficult to delinea... The Fenglin and Fengcong landform units are considered to be an important representation for defining the degree of development of Karst landforms. However, these terrain features have been proven difficult to delineate and extract automatically because of their complex morphology. In this paper, a new method for identifying the Fenglin and Fengcong landform units is proposed. This method consists of two steps:(1) terrain openness calculation and(2) toe line extraction. The proposed method is applied and validated in the Karst case area of Guilin by using ASTER GDEM with one arc-second resolution. The openness of both the positive and negative terrain and a threshold were used to extract toe lines for segmenting depressions and pinnacles in Fenglin and Fengcong landforms. A comparison between the extracted Fenglin and Fengcong landform units and their real units from high resolution images wascarried out to evaluate the capability of the proposed method. Results show the proposed method can effectively extract the Fenglin and Fengcong landform units, and has an overall accuracy of 93.28%. The proposed method is simple and easy to implement and is expected to play an important role in the automatic extraction of similar landform units in the Karst area. 展开更多
关键词 DEM Karst landform Fenglin and Fengcong landform Terrain openness Landform units
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Cross-Lagged Relationship between Physical Activity Time,Openness and Depression Symptoms among Adolescents:Evidence from China 被引量:5
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作者 Xiaojie Cao Qinyu Zhang Xinqiao Liu 《International Journal of Mental Health Promotion》 2023年第9期1009-1018,共10页
The relationship between physical activity time,openness and depression symptoms among adolescents is a cutting-edge research direction in the field,yet it remains unclear.This study is based on a sample of 7924 stude... The relationship between physical activity time,openness and depression symptoms among adolescents is a cutting-edge research direction in the field,yet it remains unclear.This study is based on a sample of 7924 students from a nationally representative China Education Panel Survey database and examines the bidirectional relationships between physical activity time,openness and depression symptoms among Chinese adolescents.Descriptive analysis showed that during the 7th and 8th grades,the average physical activity time decreased to less than one hour per day,accompanied by a decreasing trend in openness and a slight worsening in depression symptoms.Correlation analysis showed a significant negative correlation between physical activity time and depression symptoms,a significant positive correlation between physical activity time and openness,and a significant negative correlation between depression symptoms and openness.The results from cross-lagged models indicated a bidirectional relationship between physical activity time and openness,with physical activity time significantly positively predicting openness in the following year and openness significantly positively predicting physical activity time in the following year.In addition,depression symptoms had a unidirectional negative predictive effect on openness.The conclusions provide empirical evidence for education administration and schools to promote the physical and mental health development of adolescents worldwide. 展开更多
关键词 Physical activity time DEPRESSION openness adolescents
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Quantification of the openness of urban external space through urban section 被引量:2
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作者 Ziyu Tong Huawu Yang +2 位作者 Chen Liu Tingting Xu Sha Xu 《Geo-Spatial Information Science》 SCIE CSCD 2020年第4期316-326,共11页
For the urban built environment,the shape characteristics of the external space are of decisive significance.However,what is commonly referred to as open space is more of a definition of social attributes.Therefore,in... For the urban built environment,the shape characteristics of the external space are of decisive significance.However,what is commonly referred to as open space is more of a definition of social attributes.Therefore,in the research on urban environments,especially in urban micro-climate,the study of a microclimate’s correlation with open space easily produces deviations.The identification of the openness of an external space based on a direct quantitative description is an important prerequisite for the cognitive urban form.In this study,based on the height-to-width ratio(HWR)of different directional sections of external space,areas with high openness in an urban space are extracted by the threshold value.In the case analysis of different areas in Nanjing,China,the results showed that the method is effective and convenient.The results of the analysis can also be used more widely in the urban design and research. 展开更多
关键词 Urban external space urban section openness height-towidth ratio
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The Openness Degree Study of the Jiaoshiba Shale Gas, Sichuan Basin, China–Potential Factor Responsible for Reversed Isotope Series 被引量:3
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作者 ZHAO Heng LIU Wenhui WANG Xiaofeng 《Acta Geologica Sinica(English Edition)》 SCIE CAS CSCD 2018年第6期2457-2459,共3页
Objective Reversed alkane δ;C and δ;H values in many prolific shale plays all over the world have aroused much attention in the study of the formation mechanism of reversed isotope series in alkanes in the past few ... Objective Reversed alkane δ;C and δ;H values in many prolific shale plays all over the world have aroused much attention in the study of the formation mechanism of reversed isotope series in alkanes in the past few years(Zou Caineng et al., 2016). Although many researchers have put forward different hypotheses, the mechanism has not been well understood yet. The openness degree of oil and gas system 展开更多
关键词 Potential Factor Responsible for Reversed Isotope Series The openness Degree Study of the Jiaoshiba Shale Gas China
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Toward a sustainable future:Examining the interconnectedness among Foreign Direct Investment(FDI),urbanization,trade openness,economic growth,and energy usage in Australia 被引量:1
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作者 Liton Chandra VOUMIK Md.Hasanur RAHMAN +3 位作者 Md.Maznur RAHMAN Mohammad RIDWAN Salma AKTER Asif RAIHAN 《Regional Sustainability》 2023年第4期405-415,共11页
The energy demand in Australia is increasing with the industrialization and rapid economic growth.This study analyzed the relationships among the economic growth,Foreign Direct Investment(FDI),trade openness,urbanizat... The energy demand in Australia is increasing with the industrialization and rapid economic growth.This study analyzed the relationships among the economic growth,Foreign Direct Investment(FDI),trade openness,urbanization,and energy usage in Australia based on the data from World Development Indicators(WDI)from 1972 to 2021.The results indicates that there is a cointegration among economic growth,FDI,trade openness,urbanization,and energy usage,which was traced through the autoregressivedistributed lag(ARDL).The Zivot-Andrews unit root test reveals that energy usage,economic growth,FDI,urbanization,and trade openness show significant structural breaks in 1993,1996,1982,2008,and 1994,respectively.The ARDL model shows that economic growth has a positive and significant effect on energy usage in the long-run(0.814)and short-run(0.809).Moreover,the results also show that FDI(0.028)and trade openness(0.043)have positive impacts on energy usage in the long-run.However,urbanization shows a negative and significant influence on energy usage in the long-run(–0.965).Then,the research demonstrates a unidirectional causation between energy usage and trade openness,with energy usage significantly causing trade openness.The current study endorses energy consumption policies and investment strategies for a paradigm shifting from a reliance on fossil fuels as the primary energy source to renewable energy sources.These findings have profound implications for sustainable energy usage. 展开更多
关键词 Renewable energy Foreign Direct Investment(FDI) Trade openness URBANIZATION Climate change Marshallian Demand Function
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SEMI-OPENNESSAND ALMOST-OPENNESS OF INDUCED MAPPINGS 被引量:1
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作者 HuangXianjiu ZengFanping ZhangGengrong 《Applied Mathematics(A Journal of Chinese Universities)》 SCIE CSCD 2005年第1期21-26,共6页
Given a mapping f between continua.Let 2f and C(f) mean the induced mappings between hyperspaces.Relations are studied under the conditions:f is semi-open(almost open,respectively),2f is semi-open(almost open,respecti... Given a mapping f between continua.Let 2f and C(f) mean the induced mappings between hyperspaces.Relations are studied under the conditions:f is semi-open(almost open,respectively),2f is semi-open(almost open,respectively) and C(f) is semi-open(almost open,respectively). 展开更多
关键词 Continuum HYPERSPACE induced mapping semi-openness almost open.
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The Study on Trade Policy and Openness of Mongolia: Influences on Trade Flows Between China-Mongolia-Russia (Past and Future) 被引量:1
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作者 Fu Qiang Sodnomdargia Bayanjargal 《Chinese Business Review》 2016年第5期249-264,共16页
This paper aimed to highlight the effects of conflict in Mongolia on trade policy and openness, by estimating the trade flows with neighbor countries (China and Russia). Fourteen years' (2000-2013) data of Mongol... This paper aimed to highlight the effects of conflict in Mongolia on trade policy and openness, by estimating the trade flows with neighbor countries (China and Russia). Fourteen years' (2000-2013) data of Mongolian imports and exports were collected and gone through principal component analysis (PCA) and empirical analysis for grouping various trades with China and Russia. The empirical analysis identified the determining factors of Mongolian trade flow and openness with China and Russia. Empirical analysis evidenced that Mongolian trade and openness policy raised bilateral trade between China and Russia, leaving a great influence on economic size. Two main questions represented as empirically tested by each sample country. How did Mongolian trade policy and openness influence trade flows between China and Russia and economic growth of Mongolia? Did Mongolian trade policy and the bilateral trade with China and Russia increase on trade openness? Finally, the study focused on the forecasts from 2016 to 2018 to examine Mongolian trade flows with China and Russia using ordinary least squares method and autoregressive-moving-average (ARMA) model. China-Mongolia-Russia trade flows will continue to dominate during the forecasted period. As shown by the structure of export and import, goods with China and Russia influenced the mutual trade amount. Moreover, China and Russia traded to continue with Mongolia for goods in long run. Trade policy and openness, the major contributor in Mongolian economy, are significantly playing roles in trade and economy. 展开更多
关键词 trade policy openness neighbour countries influence
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Capital Account Openness,Exchange Rate Volatility and Economic Growth:International Experiences and Implications 被引量:1
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作者 李丽玲 王曦 《China Economist》 2017年第6期69-85,共17页
Based on the Barro classical growth model, this paper introduces capital account openness and exchange rate volatility to conduct an empirical analysis using the panel data of 182 countries(regions) during 1970-2013 t... Based on the Barro classical growth model, this paper introduces capital account openness and exchange rate volatility to conduct an empirical analysis using the panel data of 182 countries(regions) during 1970-2013 to examine the combined effects of capital account openness and exchange rate risks on economic growth. Our findings are as follows:(1) Without considering exchange rate volatility, capital account openness is subject to a threshold effect, i.e. capital account openness significantly promotes the economic growth of middle-and high-income countries but exerts the opposite effect on low-income countries; and(2) after exchange rate volatility is taken into account, the growth effect of capital account openness is reduced and the greater the exchange rate volatility is, the smaller the marginal effect of capital account openness will be; sample-specific results also proved the existence of the threshold effect. This paper offers the following implications:(1) The effect of capital account openness can be better examined based on risk factors;(2) moderately controlling exchange rate volatility is conducive to acquiring greater benefits from capital account openness; and(3) the threshold effect of capital account openness cannot be overlooked. 展开更多
关键词 capital account openness exchange rate volatility threshold effect economicgrowth
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浅析基于TIA Portal Openness的程序自动生成 被引量:1
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作者 张超 《机电信息》 2020年第35期101-102,共2页
在工控领域,汽车行业中大量使用西门子博途TIA Portal系列PLC作为主控系统,软件编程和现场调试周期较长,尤其总承包项目投入人力较多,软件维护成本较高。因此,实现PLC数据及程序的自动生成功能是一种提高工作效率、减少开发成本和安全... 在工控领域,汽车行业中大量使用西门子博途TIA Portal系列PLC作为主控系统,软件编程和现场调试周期较长,尤其总承包项目投入人力较多,软件维护成本较高。因此,实现PLC数据及程序的自动生成功能是一种提高工作效率、减少开发成本和安全隐患的良好途径。现介绍了基于TIA Portal Openness的程序自动生成开发过程,包括开发内容、开发步骤、平台使用说明等,为项目的快速、高效实施提供了最佳的应用实践平台。 展开更多
关键词 TIA openness 高级语言 自动生成
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Tracing Escaping Structure in the Northern Indo-China Peninsula by Openness and Remote Sensing
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作者 Jie Zhang Qinglai Feng Zhi Zhang 《Journal of Earth Science》 SCIE CAS CSCD 2017年第1期147-160,共14页
The Openness based on DEM emphasizes the terrain convexity and concavity. It facilitates the interpretation of detailed landforms on the Earth's surface. Compared with the layer stacking of ETM+ with less three-dime... The Openness based on DEM emphasizes the terrain convexity and concavity. It facilitates the interpretation of detailed landforms on the Earth's surface. Compared with the layer stacking of ETM+ with less three-dimensionality and visualizability and with indefinite details of linear images in the deep cutting or deep covered region, the Openness is used for accurate interpretation of tectonic geomorphic units and linear structures. In this paper, the ETM+ images(741 RGB) and RRIM based on Openness combined with the field geological investigation are used to trace the escaping structure in SE Asia. The east boundary is Ailaoshan shear zone and the west boundary is Uttaradit-Dien Bien Phu fault, which together form the southwards extruding wedge block. The arc boundary surface of the southern Khorat Plateau is jutted to the north. The NW and NE sides of Khorat Plateau are traversed by Uttaradit-Dien Bien Phu fault and Thakhek-Da Nang fault, respectively, resulting in a blocked escaping structure. The SE margins of Truong Son structure belt and Song Ma structure belt are both arcs jutting to SE. These arc structures clamped by faults or related to the fault on one side indicating the material flow direction obviously, are the most specific manifestation of escaping structures. Moreover, these push units are extruded from south to north successively. 展开更多
关键词 openness Indo-China Peninsula escaping structure remote sensing.
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Capacity Openness Boosts Digitization Transformation of Telecom Operators
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作者 Jiannan Guo 《China Communications》 SCIE CSCD 2020年第11期231-238,共8页
With the emergence of digital transformation success stories,more and more enterprises are launching digital solutions to improve business efficiency or achieve optimal revenue growth.The traditional communication mar... With the emergence of digital transformation success stories,more and more enterprises are launching digital solutions to improve business efficiency or achieve optimal revenue growth.The traditional communication market tends to be saturated,and the digital transformation of telecom operators is imminent.This article combining the development trend of telecom operators’product business and the application situation of the pilot summarizes the innovative application categories that telecom operators continue to launch based on their own advantages and in response to the needs of the industry.This article focuses on the transformation of security capabilities in communication services,big data,Internet of Things,artificial intelligence,unified authentication and network information security,and deeply analyzes the business characteristics and application modes from the aspects of resource integration,open platform construction,new connection construction,and innovative business development.This article puts forward suggestions for the security development of telecom operators,and provides basic research content for the subsequent research on the innovative application of telecom operators’capability openness. 展开更多
关键词 capacity openness digital transformation big data artificial intelligence telecom operators
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Financial Development, Trade Openness, and Economic Growth in Zambia
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作者 Chibvalo Zombe Venkatesh Seshamani 《Journal of Modern Accounting and Auditing》 2014年第7期803-815,共13页
This study investigates the causal relationship among financial development, trade openness, and economic growth in Zambia from 1965 to 2011. Two measures of financial development were used: broad money and domestic ... This study investigates the causal relationship among financial development, trade openness, and economic growth in Zambia from 1965 to 2011. Two measures of financial development were used: broad money and domestic credit to the private sector, each as a ratio of gross domestic product (GDP). In this regard, two models were developed for each indicator. The Augmented Dickey-Fuller (ADF) and Phillips-Perron (PP) tests were used to determine stationarity of all the variables. Furthermore, Johansen test was employed to ascertain possible cointegration among variables. The vector error correction model (VECM) was employed to examine the short-run and long-run dynamics among the variables in each model. The results indicate that the relationship among financial development, trade openness, and economic growth is sensitive to the financial development indicator chosen. 展开更多
关键词 financial development trade openness economic growth vector error correction model (VECM)
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Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption
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作者 Ya-Chen Lu Kuan-Nien Chen 《Journal of Cosmetics, Dermatological Sciences and Applications》 2017年第4期349-361,共13页
The study adopted the theory of planned behavior (TPB) as research model to inspect what factors would influence consumers to purchase cosmetics by adding brand image, involvement, consumer knowledge and openness to e... The study adopted the theory of planned behavior (TPB) as research model to inspect what factors would influence consumers to purchase cosmetics by adding brand image, involvement, consumer knowledge and openness to experience to the model. A 7-point Likert scale questionnaire was designed to measure TPB items and totally 400 valid respondents were collected online. The results show that among the above, only “perceived behavioral control” has positive influence on intention of purchasing cosmetics. Neither attitude nor subjective norm has significant influence on purchasing intention. In addition, brand image and involvement have no significant influence on purchasing intention but consumer knowledge and openness to experience were found to have positive influence on purchasing intention. 展开更多
关键词 Theory of Planned BEHAVIOR COSMETICS Brand Image INVOLVEMENT CONSUMER Knowledge openness to Experience CONSUMER BEHAVIOR
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