This work aimed to explore the switch tendency of bicycle use between cyclists and non-cyclists.The attitude based market segmentation approach was proposed to achieve the research objective.The filed investigations w...This work aimed to explore the switch tendency of bicycle use between cyclists and non-cyclists.The attitude based market segmentation approach was proposed to achieve the research objective.The filed investigations were conducted in Nanjing,China,to obtain travelers' actions and attitudes towards bicycle uses.The structural equation modeling(SEM) was used to identify the attitudinal factors indicating variables and to explore the interrelationships among them.The SEMs were developed separately for the cyclist group and the non-cyclist group.All respondents were clustered into eight distinct segments by six selected attitudinal factors.The mode switch tendency and attitude in each segment is different from others,indicating that different segments have particular policies or strategies to encourage cycling.Policy implications that best serve the potential bicycle users were discussed to reduce the number of cyclists who have high tendency to use other modes,and increase the possibility of using bicycle in the non-cyclists group with the moderate and high switch tendency.展开更多
Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the mi...Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the middle class by competing in the mid-price segment, offering quality better than that of the competition at a somewhat higher price. It is this path that can lead to market share leadership： a strategy that can be both profitable and sustainable. The U.S. men＇s shaving cream market consists of two major product-market segments： gel and foam. We test the hypothesis that the best-selling brand is very likely to be a member of the mid-price segment with a price tag that is higher than that of the nearest competition. This study is based on annual U.S. sales data for 2008 and 2007 from discount retail stores, food stores, and drug stores. We performed two separate analyses for 2008 and 2007, using cluster analysis as the main analytic tool. The results were remarkably consistent between the two years. In the gel segment--by far the most important--the price-quality segmentation analysis supported our hypothesis. An interesting finding is that, for both the gel and foam segments, we found the rank order correlation of brand unit price between 2007 and 2008 as highly significant. This means that in this market management considers the price of a brand as a strategic rather than a tactical variable. Although, technically the results for the foam segment were negative, this does not necessarily contradict our hypothesis. Finally, we discovered six strategic groups in the industry and have tried to articulate what their competitive strategy is.展开更多
The discussion about smart grid （SG） implementation is mostly focused on pilot projects. These projects are necessary for mapping of particular technical devices of advanced metering management （AMM） which is need...The discussion about smart grid （SG） implementation is mostly focused on pilot projects. These projects are necessary for mapping of particular technical devices of advanced metering management （AMM） which is needed for successful SG and whole functional SG system operation. According to our opinion, for the next step of SG implementation, the participation of effective market design would be quite necessary. In other words, pilot project which is operated regardless to the market conditions and special SG tariff is incomplete and could be irrelevant for further evaluation of feasibility. With regard to above mentioned facts, the detailed cost-benefit-analysis （CBA） is needed to establish the correct methodology for evaluation of SG implementation effectiveness. Related aspects are mentioned and discussed in this paper, in which the particular cost and benefits as well as feedback that occurs as the reaction on implementation are summarized and quantified.展开更多
The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and l...The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.展开更多
基金Projects(51208256,51178157)supported by the National Natural Science Foundation of ChinaProject(2012-K5-13)supported by the Ministry of Housing and Urban-Rural Development of China
文摘This work aimed to explore the switch tendency of bicycle use between cyclists and non-cyclists.The attitude based market segmentation approach was proposed to achieve the research objective.The filed investigations were conducted in Nanjing,China,to obtain travelers' actions and attitudes towards bicycle uses.The structural equation modeling(SEM) was used to identify the attitudinal factors indicating variables and to explore the interrelationships among them.The SEMs were developed separately for the cyclist group and the non-cyclist group.All respondents were clustered into eight distinct segments by six selected attitudinal factors.The mode switch tendency and attitude in each segment is different from others,indicating that different segments have particular policies or strategies to encourage cycling.Policy implications that best serve the potential bicycle users were discussed to reduce the number of cyclists who have high tendency to use other modes,and increase the possibility of using bicycle in the non-cyclists group with the moderate and high switch tendency.
文摘Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the middle class by competing in the mid-price segment, offering quality better than that of the competition at a somewhat higher price. It is this path that can lead to market share leadership： a strategy that can be both profitable and sustainable. The U.S. men＇s shaving cream market consists of two major product-market segments： gel and foam. We test the hypothesis that the best-selling brand is very likely to be a member of the mid-price segment with a price tag that is higher than that of the nearest competition. This study is based on annual U.S. sales data for 2008 and 2007 from discount retail stores, food stores, and drug stores. We performed two separate analyses for 2008 and 2007, using cluster analysis as the main analytic tool. The results were remarkably consistent between the two years. In the gel segment--by far the most important--the price-quality segmentation analysis supported our hypothesis. An interesting finding is that, for both the gel and foam segments, we found the rank order correlation of brand unit price between 2007 and 2008 as highly significant. This means that in this market management considers the price of a brand as a strategic rather than a tactical variable. Although, technically the results for the foam segment were negative, this does not necessarily contradict our hypothesis. Finally, we discovered six strategic groups in the industry and have tried to articulate what their competitive strategy is.
基金supported in part by the Department of Economics,Management and Humanities,Czech Technical University in Prague under Grant No. GS 10/269/OHK5/3T/13
文摘The discussion about smart grid （SG） implementation is mostly focused on pilot projects. These projects are necessary for mapping of particular technical devices of advanced metering management （AMM） which is needed for successful SG and whole functional SG system operation. According to our opinion, for the next step of SG implementation, the participation of effective market design would be quite necessary. In other words, pilot project which is operated regardless to the market conditions and special SG tariff is incomplete and could be irrelevant for further evaluation of feasibility. With regard to above mentioned facts, the detailed cost-benefit-analysis （CBA） is needed to establish the correct methodology for evaluation of SG implementation effectiveness. Related aspects are mentioned and discussed in this paper, in which the particular cost and benefits as well as feedback that occurs as the reaction on implementation are summarized and quantified.
文摘The role of marketing in the transit industry has undergone numerous changes in past morecomplicated. The paper identifies application of market segmentation, including its definition,characteristics, functions and limitations. Its applications in transit system are extensively reviewed,including travel demand analysis, transport policy, transport planning and management, travel pattern and behavior, transit marketing and mode choices, etc.
