Taking ethnic minority culture as the starting point,this paper explores the possibility of artistic expression of elements in different regions,and explores how regional brands can combine regional culture to create ...Taking ethnic minority culture as the starting point,this paper explores the possibility of artistic expression of elements in different regions,and explores how regional brands can combine regional culture to create market effects and public preferences.Through field research,literature research,and market case comparison,the aesthetic symbols of different cultural and artistic forms of the Dong ethnic group are refined and expressed,and their application in the development of local brand design is explored.Artistic expression elements such as patterns,colors,and materials are extracted from the architectural culture,ethnic art,and daily food customs of the Dong ethnic group,and used in the design of regional wine products,deeply connecting regional culture and regional brands.In the design,we should pay attention to national characteristics and brand effects,and carry out the design from a multi-dimensional design perspective,which will help to enhance brand competitiveness and achieve a win-win situation under the long-term goal of promoting national self-confidence and inheriting the essence of national culture.展开更多
Chinese liquor Moutai is the “National alcoholic drink” in China and plays a very important role of social activities in Chinese people’s life. In pursuit of high profits, some illegal counterfeit Moutai liquors ha...Chinese liquor Moutai is the “National alcoholic drink” in China and plays a very important role of social activities in Chinese people’s life. In pursuit of high profits, some illegal counterfeit Moutai liquors have begun to appear in the market. Therefore, it is an urgent need for new techniques to discriminate the genuine and counterfeit Moutai liquor. In this work, the conventional Ultraviolet-Visible (UV-Vis) spectroscopy and two-dimensional correlation UV-Vis spectroscopy are applied to obtain the UV-Vis characteristic of Moutai liquor and counterfeit one, respectively. The experimental results reveal that the conventional UV-Vis spectra of the genuine and counterfeit Moutai liquor are similar. However, the two-dimensional correlation UV-Vis spectra of them are different and this method would be applied to differentiate the counterfeit Moutai liquor from the genuine Moutai liquor. Compared with conventional methods, this novel method has the advantages of easy operation, simple instrumentation and direct recognition, which make it a potential tool in the fields of food safety.展开更多
Focusing on the two themes of"internal control"and"risk management",this paper makes an in-depth analysis of the current situation of risk management and internal control of Moutai Group.It analyze...Focusing on the two themes of"internal control"and"risk management",this paper makes an in-depth analysis of the current situation of risk management and internal control of Moutai Group.It analyzes the current situation of risk management and internal control of Moutai Group.It is found that the risk management of Moutai Group is not perfect,the information exchange is not smooth,and the internal control assessment is not perfect.Finally,it puts forward some corresponding countermeasures,including establishing an effective information communication mechanism,perfecting the risk assessment system,and strengthening the construction of the professional talent team.展开更多
Dividend policy is one of the three main policies of financial management.A reasonable dividend policy is not only beneficial to a company’s development,but also the capital market’s growth and perfection.In order t...Dividend policy is one of the three main policies of financial management.A reasonable dividend policy is not only beneficial to a company’s development,but also the capital market’s growth and perfection.In order to develop a reasonable dividend policy,it is necessary to first analyze its influencing factors.Taking Kweichow Moutai as an example,this paper analyzes the characteristics and influencing factors of its dividend policy and provides reference for listed companies to develop reasonable dividend policies.展开更多
Guizhou Moutai is a famous national liquor in China to entertain distinguished vips.Under special climate and environment,brewers produce a kind of liquor with sorghum and wheat fermented with all of their wisdom an...Guizhou Moutai is a famous national liquor in China to entertain distinguished vips.Under special climate and environment,brewers produce a kind of liquor with sorghum and wheat fermented with all of their wisdom and technique.It contains'over 200 microbes afer processed in nine production procedures and has a special flavour,smell and taste with its fragrance lasting for a long time.展开更多
文摘Taking ethnic minority culture as the starting point,this paper explores the possibility of artistic expression of elements in different regions,and explores how regional brands can combine regional culture to create market effects and public preferences.Through field research,literature research,and market case comparison,the aesthetic symbols of different cultural and artistic forms of the Dong ethnic group are refined and expressed,and their application in the development of local brand design is explored.Artistic expression elements such as patterns,colors,and materials are extracted from the architectural culture,ethnic art,and daily food customs of the Dong ethnic group,and used in the design of regional wine products,deeply connecting regional culture and regional brands.In the design,we should pay attention to national characteristics and brand effects,and carry out the design from a multi-dimensional design perspective,which will help to enhance brand competitiveness and achieve a win-win situation under the long-term goal of promoting national self-confidence and inheriting the essence of national culture.
文摘Chinese liquor Moutai is the “National alcoholic drink” in China and plays a very important role of social activities in Chinese people’s life. In pursuit of high profits, some illegal counterfeit Moutai liquors have begun to appear in the market. Therefore, it is an urgent need for new techniques to discriminate the genuine and counterfeit Moutai liquor. In this work, the conventional Ultraviolet-Visible (UV-Vis) spectroscopy and two-dimensional correlation UV-Vis spectroscopy are applied to obtain the UV-Vis characteristic of Moutai liquor and counterfeit one, respectively. The experimental results reveal that the conventional UV-Vis spectra of the genuine and counterfeit Moutai liquor are similar. However, the two-dimensional correlation UV-Vis spectra of them are different and this method would be applied to differentiate the counterfeit Moutai liquor from the genuine Moutai liquor. Compared with conventional methods, this novel method has the advantages of easy operation, simple instrumentation and direct recognition, which make it a potential tool in the fields of food safety.
文摘Focusing on the two themes of"internal control"and"risk management",this paper makes an in-depth analysis of the current situation of risk management and internal control of Moutai Group.It analyzes the current situation of risk management and internal control of Moutai Group.It is found that the risk management of Moutai Group is not perfect,the information exchange is not smooth,and the internal control assessment is not perfect.Finally,it puts forward some corresponding countermeasures,including establishing an effective information communication mechanism,perfecting the risk assessment system,and strengthening the construction of the professional talent team.
文摘Dividend policy is one of the three main policies of financial management.A reasonable dividend policy is not only beneficial to a company’s development,but also the capital market’s growth and perfection.In order to develop a reasonable dividend policy,it is necessary to first analyze its influencing factors.Taking Kweichow Moutai as an example,this paper analyzes the characteristics and influencing factors of its dividend policy and provides reference for listed companies to develop reasonable dividend policies.
文摘Guizhou Moutai is a famous national liquor in China to entertain distinguished vips.Under special climate and environment,brewers produce a kind of liquor with sorghum and wheat fermented with all of their wisdom and technique.It contains'over 200 microbes afer processed in nine production procedures and has a special flavour,smell and taste with its fragrance lasting for a long time.
