期刊文献+
共找到1,055篇文章
< 1 2 53 >
每页显示 20 50 100
Farmer behavior and perceptions to alternative scenarios in a highly intensive agricultural region,south central China
1
作者 LI Hong-qing ZHENG Fei ZHAO Yao-yang 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2017年第8期1852-1864,共13页
Intensive agriculture has caused unintended environmental consequences, such as water quality degradation. It is necessary for policymakers to make proper planning of sustainable agricultural development. Using a Pres... Intensive agriculture has caused unintended environmental consequences, such as water quality degradation. It is necessary for policymakers to make proper planning of sustainable agricultural development. Using a Pressure-State-Response (PSR) framework, we conducted surveys focused on farmer behavior toward agriculture and environmental protection in 2009 and 2011. The surveys indicated that farmer behavior was complex and contradictory, and caused some environmental effects. Therefore, we used normative landscape scenario method to develop two scenarios. Both scenarios emphasized on stable economic growth along with water quality improvement and presented good effects. A feedback survey was organized in 2013 to interpret farmers' perceptions of the alternative scenarios. The results indicate Scenario I is likely to be accepted by farmers; however, the beautiful rural landscape in Scenario.II represents what farmers want, and Scenario I or II can be achieved by changing farm behavior in the future. By logistic regression model analysis, increasing agriculture benefits and new technology popularization were key factors affecting farmer behavior. Relevant policy implications on farmers were proposed. This paper showed how important to understand farmer behavior and perceptions to agricultural development, and a description of the alternative scenarios and policy implications are meaningful for policymakers to manage nature resources. 展开更多
关键词 farmer behavior alternative scenarios PSR framework water quality
在线阅读 下载PDF
Analysis on Consumption Behavior of Zhejiang Province's Farmers from the Perspective of Their Income Increase 被引量:2
2
作者 Hailin YU 《Asian Agricultural Research》 2013年第4期101-104,108,共5页
With rapid development of industrialization in Zhejiang Province, surplus rural labor forces move to the secondary and tertiary industries. Farmers of Zhejiang Province are no exception. They turn to industrial worker... With rapid development of industrialization in Zhejiang Province, surplus rural labor forces move to the secondary and tertiary industries. Farmers of Zhejiang Province are no exception. They turn to industrial workers and their income source has great changes. Wage income becomes their major source of income. Accordingly, farmers' consumption behavior has great changes. Apart from satisfying basic production and living demands, farmers start to pursue living quality and their life style tends to urbanization. Nevertheless, under the influence of rural physical environment, policies and systems, the existing consumption environment fails to follow farmers' urban lifestyle any more. In line with how to optimize rural consumption environment, improve farmers' consuming capacity, continue to expand farmers' consumption and promote urbanization development of rural areas, this paper presents pertinent countermeasures and recommendations. 展开更多
关键词 farmers’ INCOME farmers’ CONSUMPTION behavior chan
在线阅读 下载PDF
An Empirical Study of Farmers' Perception and Behavior on Farmland Abandonment in Yunnan Province 被引量:1
3
作者 Liyong YANG 《Asian Agricultural Research》 2017年第5期63-65,共3页
In this study,using the PRA method,we conduct a questionnaire survey on 525 farmers in 10 typical villages in Yunnan Province,and study the farmers' farmland abandonment behavior as well as their perception. Studi... In this study,using the PRA method,we conduct a questionnaire survey on 525 farmers in 10 typical villages in Yunnan Province,and study the farmers' farmland abandonment behavior as well as their perception. Studies have shown that there are some common problems for the villages in the inner suburbs and the villages in the outer suburbs such as small scale of rural land,dispersed plots and land fragmentation,and the scale and fragmentation problems are more prominent in the villages in the inner suburbs while the dispersed plot problems are more obvious in the villages in the outer suburbs; the levels of farmland abandonment vary in different sample villages,the farmland abandonment is more prevalent in the villages in the outer suburbs,the abandonment behavior involves more farmers,and farmers tend to abandon small plots of farmland; the proportion of the abandoned farmland perceived by the farmers in the villages in the inner and outer suburbs( especially in the inner suburbs) is significantly lower than the actual proportion,and farmers' perception greatly deviates from the actual reality; some farmers have wrong perception of farmland abandonment behavior,and even if there are farmers with correct perception,they also abandon farmland. 展开更多
关键词 Farmland abandonment farmerS PERCEPTION behavior PRA
在线阅读 下载PDF
Analysis on Farmers’ Straw Marketization Behavior and Its Influence Factors: A Case Study of Hubei Province
4
作者 Zhanzhan ZHANG 《Asian Agricultural Research》 2017年第6期48-52,共5页
Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw mar... Crop straw has huge resource potential. It has an important significance for realizing waste recycling and improving eco-environment to prefect straw marketization system and sufficiently stimulate farmers’ straw marketization behavior. Based on 427 copies of investigation data on farmers,influence mechanism framework of farmers’ straw marketization behavior is constructed,and key factors of farmers’ straw marketization behavior are analyzed. Results show that farmers joining in straw marketization account for 42. 1%; in influence factors of farmers’ straw marketization behavior,cultivated land area,market price level,logistics satisfaction and air quality perception have significantly positive impacts on farmers’ straw marketization behavior,while education degree,agricultural income proportion and traffic convenience have significantly negative impacts on farmers’ straw marketization behavior. Therefore,it needs strengthening propaganda intensity,carrying out reasonable subsidies and support,encouraging and breeding new type of organization,and establishing and improving the price mechanism of straw marketization to perfect straw marketization construction. 展开更多
关键词 STRAW farmers’ marketization behavior Logistic model Influence factors Hubei Province
在线阅读 下载PDF
Regional Difference Analysis of Farmers' Land Use Behavior
5
作者 Limin HUANG Chengwu LIU Guangping DING 《Asian Agricultural Research》 2013年第10期43-46,50,共5页
Based on the survey data and statistical information on farmers,we conduct comparative analysis of land use behavior of farmers in the Jianghan Plain and the hilly areas of Xianning City in Hubei Province.We find that... Based on the survey data and statistical information on farmers,we conduct comparative analysis of land use behavior of farmers in the Jianghan Plain and the hilly areas of Xianning City in Hubei Province.We find that the utilization rate of agricultural land and level of agricultural labor output in the plain areas are higher than in the hilly areas;at the same time,the degree of mechanization of agricultural land utilization and farmers'land use scale are larger in the plain areas.But the crop type in the plain areas is single,and the decline rate of the growing area of food crops is higher in recent twenty years;meanwhile,the material input costs and opportunity cost of labor for the agricultural land utilization in the plain areas are greater than in the hilly areas. 展开更多
关键词 farmers’ LAND use behavior PLAIN areas HILLY areas
在线阅读 下载PDF
Research on Influence Factors of Pig Farmers' Ecological Farming Behavior: Based on the TPB and SEM
6
作者 Chengying HAN Zhenhong QI +1 位作者 Dongmin ZHANG Xinrui LI 《Asian Agricultural Research》 2016年第2期19-27,共9页
China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In ... China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In this process,farmers' behavior will play a key role. On the basis of summarizing development connotation and characteristics of ecological agriculture,using survey data of 323 pig farmers in 6 provinces,based on the Theory of Planned Behavior( TPB) it introduced individual characteristics and external environment constraint variables,and made an empirical analysis on factors influencing intention and behavior of pig farmers' ecological farming using the Structural Equation Model( SEM). Results indicate:( i) ecological farming intention of pig farmers has the largest direct effect on their ecological farming behavior;( ii)ecological farming cognition of pig farmers has significant positive effect on their ecological farming behavior;( iii) external environment has the largest indirect effect on their ecological farming behavior,followed by the overall effect,and external environment has significant positive effect on ecological farming attitude and cognition of pig farmers;( iv) individual characteristics( educational level and income level) of pig farmers influence ecological farming behavior of pig farmers through their ecological farming attitude and intention,but the degree of influence is limited. 展开更多
关键词 Ecological FARMING behavior Influence factors PIG farmerS Theory of PLANNED behavior(TPB) Structural Equation Model(SEM)
在线阅读 下载PDF
Analysis of Factors Influencing Farmer and Herdsman's Operating Behavior in Crop Production--A Case Study of the Typical Tibetan Counties(Cities)
7
作者 LI Wen-cai QIU Jian-jun QIU Feng 《Asian Agricultural Research》 2012年第4期71-76,共6页
We select 204 panel data samples from fixed observation spots in China's rural areas(Nagqu County,Duilongdeqing County and Xigaze City in Tibet),and conduct systematic analysis of factors influencing farmer and he... We select 204 panel data samples from fixed observation spots in China's rural areas(Nagqu County,Duilongdeqing County and Xigaze City in Tibet),and conduct systematic analysis of factors influencing farmer and herdsman's operating behavior in crop production,using regression estimation method of the linear model,mixed OLS model and the random effects model.The research shows that "the number of migrant workers","the amount of household labor forces","original value of fixed assets for production purpose at the end of year","whether having agricultural machinery or not" and other household endowment factors,have a positive impact on total planting area of households,and theoretically,the endowment effect of internal factors predicted is valid;the product of "average food price" and "whether selling or not" has conspicuous impact,and the empirical results confirm that in external factors,the substitution effect of price is greater than the income effect. 展开更多
关键词 farmers and herdsmen Operating behavior Influencing factors TIBET
在线阅读 下载PDF
基于MAS的梯田非粮化农户行为决策机制与模拟
8
作者 后莉 裴婷婷 +2 位作者 陈英 谢保鹏 席瑞云 《农业资源与环境学报》 北大核心 2026年第1期104-117,共14页
为探究农户梯田非粮化行为运行逻辑,本研究选取3个典型研究区:果粮复合型(区1)、粮作撂荒混合型(区2)、苹果主导型(区3),基于多智能体系统(MAS),结合实地调研和多情景模拟,探究了甘肃陇中陇东地区农户在梯田利用决策中的行为机制。结果... 为探究农户梯田非粮化行为运行逻辑,本研究选取3个典型研究区:果粮复合型(区1)、粮作撂荒混合型(区2)、苹果主导型(区3),基于多智能体系统(MAS),结合实地调研和多情景模拟,探究了甘肃陇中陇东地区农户在梯田利用决策中的行为机制。结果表明:农户梯田利用行为决策的内在机制是以追求经济效益最大化为主要目标,由家庭资源禀赋产生更强的限制和指导作用,外部自然、社会、政策环境提供额外激励或约束的过程,其中,三个研究区内外部环境变量组合权重比值分别为:0.486∶0.514、0.575∶0.425和0.538∶0.462。陇中陇东地区农户梯田利用决策行为呈现以非粮利用为主导、粮食生产为辅的趋势,三个研究区非粮化利用最终决策值分别为0.852、0.842、0.942。研究区农户对各梯田利用方式感知度、反馈值、决策值及主要环境变量具有空间异质性。多情景模拟中,粮食生产激励政策对提高农户粮食作物决策值具有显著正向影响,非粮化市场饱和能有效抑制经济作物型非粮化,吸引劳动力回流可有效缓解撂荒现象。最后,提出针对性的农业非粮化格局优化策略,为促进农村可持续发展提供参考。 展开更多
关键词 梯田非粮化 农户 行为决策 多智能体系统(MAS) 陇中陇东地区
在线阅读 下载PDF
土地流转及规模经济与农户绿色生产行为
9
作者 张莹莹 彭志远 《西南林业大学学报(社会科学)》 2026年第1期56-62,共7页
基于中国乡村振兴综合调查中的土地转入数据构建“土地流转—规模经济—绿色生产行为”的理论框架,运用有序Probit模型揭示土地流转对农户绿色生产行为的作用机制,采用CMP方法解决内生性问题,探究土地流转与农业绿色发展的内在关系。结... 基于中国乡村振兴综合调查中的土地转入数据构建“土地流转—规模经济—绿色生产行为”的理论框架,运用有序Probit模型揭示土地流转对农户绿色生产行为的作用机制,采用CMP方法解决内生性问题,探究土地流转与农业绿色发展的内在关系。结果表明:土地流转能够促进农户绿色生产行为,即有偿转入土地、转入期限确定的土地和签订书面协议能够促进农户采纳绿色生产行为;规模经济在土地流转促进农户绿色生产行为的影响中起着机制作用;土地流转在不同劳动力质量、代际差异的农户绿色生产行为作用中存在差异,即土地流转更能促进劳动力质量较低和年龄较低的农户进行绿色生产。研究结果对于实施乡村振兴生态战略具有重要意义。 展开更多
关键词 土地流转 规模经济 农户 绿色生产行为 有序PROBIT模型
在线阅读 下载PDF
Do large-scale farmers use more pesticides? Empirical evidence from rice farmers in five Chinese provinces 被引量:4
10
作者 QIN Shi-le LU Xin-ye 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2020年第2期590-599,共10页
It is of great theoretical and practical significance to understand the rules of the differences in pesticide use behaviors between large-scale and small-scale farmers,so as to regulate the behavior of farmers differe... It is of great theoretical and practical significance to understand the rules of the differences in pesticide use behaviors between large-scale and small-scale farmers,so as to regulate the behavior of farmers differently and improve the quality and safety of rice.The overall pesticide use behavior of large-scale farmers was characterized by large doses and high application frequency,while that of small-scale farmers was characterized by small doses and low application frequency.The econometric test showed that(i)the proportion of staple food ration has a significant negative impact on the single dose exceeding the standard and pesticide application frequency of small-scale farmers,and the increase of the proportion of staple food ration will reduce the demand among small-scale farmers for pesticides;(ii)yield effect has a greater impact on the frequency of pesticide application by large-scale farmers,and the large yield effect will increase the frequency of pesticide application among large-scale farmers.Therefore,in pesticide use behaviors,large-scale farmers should reduce pesticide quantity and increase efficiency,while small-scale farmers improve the level of plant protection. 展开更多
关键词 pesticide use behavior rice farmers scale management
在线阅读 下载PDF
Analysis of Factors Influencing Farmers' Identification of Entrepreneurial Opportunity 被引量:3
11
作者 Jing GAO Fang YANG 《Asian Agricultural Research》 2013年第6期112-117,121,共7页
Based on the survey data of entrepreneurship concerning farmers in China,this article uses the multivariate adjustment regression analysis method,to analyze the factors influencing farmers' identification of entre... Based on the survey data of entrepreneurship concerning farmers in China,this article uses the multivariate adjustment regression analysis method,to analyze the factors influencing farmers' identification of entrepreneurial opportunity and the mechanism. The results show that demographic characteristics are still an important factor influencing farmers' identification of entrepreneurial opportunity,but the extent of its influence is weaker than entrepreneurs' trait. The new trait theory is verified in farmers' entrepreneurship opportunity behavior; entrepreneurship environment is becoming an important factor influencing entrepreneurial opportunity identification,whose regulation effect on entrepreneurs' social network and previous experience is stronger than the regulation effect on entrepreneurs' psychological trait. 展开更多
关键词 farmers’ ENTREPRENEURSHIP OPPORTUNITY behavior Inf
在线阅读 下载PDF
Analysis of Household Management Behavior in the Reclamation and Agricultural Area under Different Land Systems
12
作者 Bocheng ZHANG Jiadi YIN Zhenbo LAI 《Agricultural Science & Technology》 CAS 2016年第4期989-994,1001,共7页
In the paper, three farms of Jiansanjiang Farming Bureau and five villages in of Dayushu Town in Fujin county randomly were taken as data sources for the investigation of household behavior of reclamation and agricult... In the paper, three farms of Jiansanjiang Farming Bureau and five villages in of Dayushu Town in Fujin county randomly were taken as data sources for the investigation of household behavior of reclamation and agricultural area under different land systems, and it can be concluded that the main content included production scale, arable land use structure, household behavior and economic benefits. By comparison and analysis, the advantages and disadvantages of reclamation and agricultural area can be found, which could provide references for agricultural land reform for achieving a more suitable socio-economic of efficient use and sustained and healthy development of agriculture. 展开更多
关键词 Agricultural region Reclamation region farmers behavior Land system
在线阅读 下载PDF
Analysis of Factors Influencing Farmers' Participation in Forest Farmers Cooperatives Based on Empirical Research of Zhejiang Province
13
作者 Wenyi HUANG Lanying LI +2 位作者 Hongwei TONG Fei WANG Xueqin CHEN 《Asian Agricultural Research》 2013年第2期61-64,共4页
Based on field research data of farmers in Zhejiang Province, the authors analyzed factors influencing farmers' participation in forest farmers cooperatives (hereafter referred to as FFCs) by the binary logistic r... Based on field research data of farmers in Zhejiang Province, the authors analyzed factors influencing farmers' participation in forest farmers cooperatives (hereafter referred to as FFCs) by the binary logistic regression model. Results show that understanding of farmers about cooperatives has a great influence on their behavior of participation in FFCs. Besides, educational level of householders and existing member scale of cooperatives also have significant influence on farmers' behavior of participation in cooperatives. Therefore, it is required to strengthen propaganda of cooperatives, deepen their understanding of cooperatives; cultivate new high quality farmers to provide talents for development of cooperatives; establish incentive mechanism to encourage farmers to participate in cooperatives. 展开更多
关键词 FOREST farmerS FOREST farmerS cooperatives Partici
在线阅读 下载PDF
Research on Factors Influencing Fertilizer Application of Farmer Households in Anhui Province
14
作者 Zhiwei WANG 《Asian Agricultural Research》 2014年第6期94-97,108,共5页
Known as the " food of grain",chemical fertilizer plays a very important role in increasing the output of agricultural products. In the meantime,its negative externalities such as soil and water environment ... Known as the " food of grain",chemical fertilizer plays a very important role in increasing the output of agricultural products. In the meantime,its negative externalities such as soil and water environment pollutions as well as the quality and safety hazards caused to agricultural products have been revealed gradually. Taking 126 farmer households in 5 counties( districts) of Anhui Province as samples,the fertilizer application behaviors of farmer households are analyzed. Research shows that farmers applying fertilizer are generally older in age with relatively lower degree of education,inveterate farming habits and small area of cultivation. Besides,the farmer households wish to receive training and guidance on techniques of fertilization,but very few of them have attended the trainings on agricultural technology. Moreover,the individual characteristics and family factors of farmer households have a significant impact on their fertilizer application behaviors. And the degrees of impact are also different for the fertilizer applying behaviors in different stages. Therefore,improving the educational level of farmer households,strengthening the training and promotion of agricultural techniques and accelerating land transfer among farmer households will play a fundamental role in regularizing the fertilizer application behaviors of farmer households and improving the quality and safety of agricultural products. 展开更多
关键词 AGRICULTURAL PRODUCTS QUALITY and safety Fertilize
在线阅读 下载PDF
数字素养对农户绿色行为的影响 被引量:2
15
作者 马捷 宋一鸣 《广西师范大学学报(哲学社会科学版)》 2025年第3期114-127,共14页
乡村振兴是国家重要战略,农村人居环境整治作为其中的组成部分近年来得到广泛关注。伴随着信息通信技术的快速发展和入网门槛的大幅度降低,数字素养成为促进农户生产生活水平提升的重要素养。选取数字素养为核心解释变量,研究其与农户... 乡村振兴是国家重要战略,农村人居环境整治作为其中的组成部分近年来得到广泛关注。伴随着信息通信技术的快速发展和入网门槛的大幅度降低,数字素养成为促进农户生产生活水平提升的重要素养。选取数字素养为核心解释变量,研究其与农户绿色行为之间的关系,并基于CLES2020数据,采用二元Probit模型进行实证分析,结果发现:(1)不同程度下农户的数字素养对其绿色行为影响不同;程度加深对用户绿色行为影响的程度递增。(2)当数字素养较高时,数字素养对农户从事绿色行为有显著正向影响。(3)心理认知在数字素养与农户绿色行为中起到了中介作用;当将心理认知作为中介变量时,数字素养仍然对农户绿色行为有显著正向影响。相关结论对我国农村人居环境整治具有启示作用。 展开更多
关键词 数字素养 农户绿色行为 二元probit模型 乡村振兴
在线阅读 下载PDF
Study on Formation Mechanism of Farmer Production Consumption Ecologization——Empirical Analysis Based on TPB Model
16
作者 Jian HU Zhenhong QI +1 位作者 Weihong HUANG Lanya WU 《Asian Agricultural Research》 2017年第3期4-9,13,共7页
Ecological transformation of production consumption is an effective channel of establishing ecological agriculture mechanism. In this paper,based on TPB( Theory of Planed Behavior),using factor analysis and regression... Ecological transformation of production consumption is an effective channel of establishing ecological agriculture mechanism. In this paper,based on TPB( Theory of Planed Behavior),using factor analysis and regression analysis,empirical test on formation mechanism of farmer production consumption ecologization behavior transformation is conducted. Research results show that behavior attitude,subjective norm and control cognition of farmer production consumption ecologization have significantly positive influences on behavior response of farmer production consumption ecologization. Among them,power of behavior attitude is farmer's economic rationality and ecological rationality; power of subjective norm is system norm,government guidance and social pressure; power of control cognition is policy judgment and ability perception. Finally,for the analyzed conclusions,policy suggestions are proposed from many aspects,which could provide reference effect for guiding farmer production consumption ecologization and establishing rural eco-civilization. 展开更多
关键词 farmer Production consumption TPB model Action mechanism Ecological behavior
在线阅读 下载PDF
蔬菜产业化发展进程中的农户响应行为研究
17
作者 魏玮 马恒运 《河南农业大学学报》 北大核心 2025年第3期541-550,共10页
【目的】探究农户参与产业组织的响应因素,为制定农户参与蔬菜产业化发展提供决策依据。【方法】在分析蔬菜产业组织关系和运行机制的基础上,对河南省蔬菜种植大县的1082份有效问卷进行分析,提出农户参与蔬菜产业化发展行为响应的影响... 【目的】探究农户参与产业组织的响应因素,为制定农户参与蔬菜产业化发展提供决策依据。【方法】在分析蔬菜产业组织关系和运行机制的基础上,对河南省蔬菜种植大县的1082份有效问卷进行分析,提出农户参与蔬菜产业化发展行为响应的影响因素假设,运用双栏模型(double-hurdle model)研究农户参与产业组织的意愿及其与后续行为之间的关系,探讨农户参与蔬菜产业发展行为响应情况。【结果】农户个人特征、经营特征、产品特征、市场环境、政策扶持等方面,对于推动不同类型农户参与蔬菜产业化经营具有重要意义。【结论】河南省蔬菜产业发展处于初级阶段,农户参与蔬菜产业组织受到多因素影响,应当建立产业组织联合经营体系,优化规模化生产联合经营环境,全方位助力农户参与蔬菜产业化进程。 展开更多
关键词 农户参与 蔬菜产业 行为响应 双栏模型
在线阅读 下载PDF
农户数字素养对保护性耕作行为采纳的影响——基于CLES数据分析
18
作者 罗峦 莫登嗣 《中国农机化学报》 北大核心 2025年第8期305-315,共11页
数字素养是人力资本的重要组成部分,对农户生产经营决策影响深远。为此,利用南京农业大学2022年中国土地经济调查(CLES)数据库,运用有序Probit模型与中介模型对数字素养与保护性耕作行为采纳之间的关系和作用机制进行分析。结果表明:第... 数字素养是人力资本的重要组成部分,对农户生产经营决策影响深远。为此,利用南京农业大学2022年中国土地经济调查(CLES)数据库,运用有序Probit模型与中介模型对数字素养与保护性耕作行为采纳之间的关系和作用机制进行分析。结果表明:第一,数字素养正向显著影响农户保护性耕作行为采纳。第二,在理论分析的基础上,引入机制变量后发现,农户数字素养主要通过社会资本、金融素养、土地利用以及农业技术服务获得的路径来推动其保护性耕作行为采纳。第三,数字素养在高教育水平群体与中青年群体中对保护性耕作行为采纳的积极作用更大。由此提出,在未来要加快数字化基础设施的建设与农户数字素养的培育,加强公共信息、土地流转、农业技术服务平台建设,提高农村教育水平与农户数字人力资本等政策建议。 展开更多
关键词 数字素养 保护性耕作 采纳行为 农户 土地规模报酬 农业技术服务
在线阅读 下载PDF
农户短视频营销行为演变研究——多源数据交叉对比视角
19
作者 张龙辉 《延边大学农学学报》 2025年第3期87-91,共5页
多源数据交叉对比视角下,农户短视频营销行为的演变历程呈现出明显的阶段性特征和渐进式发展规律。该研究通过构建“平台运营数据农户行为数据市场效果数据”的三维分析框架,结合2020—2024年实际数据及2025年第1季度数据并采用ARIMA模... 多源数据交叉对比视角下,农户短视频营销行为的演变历程呈现出明显的阶段性特征和渐进式发展规律。该研究通过构建“平台运营数据农户行为数据市场效果数据”的三维分析框架,结合2020—2024年实际数据及2025年第1季度数据并采用ARIMA模型预测,揭示农户短视频营销行为的发展轨迹与演变规律。研究表明:这一过程经历了初始适应期(2020—2021)、快速发展期(2022—2023)和成熟优化期(2024—2025)3个阶段,呈现认知升级、能力提升和模式优化三大规律。内部驱动与外部推动因素形成协同机制,通过平台赋能、主体协同和资源整合构建优化路径,为农村数字经济发展提供理论依据。 展开更多
关键词 农户短视频营销 行为演变 多源数据 交叉对比 数字乡村
在线阅读 下载PDF
中小规模生猪养殖户收益认知对绿色生产行为的影响
20
作者 何泽军 侯博超 +1 位作者 朱盼盼 刘晓永 《河南农业大学学报》 北大核心 2025年第2期347-357,共11页
【目的】探讨中小规模生猪养殖户收益认知对其绿色生产行为的影响,以期丰富小农户行为研究,并为促进生猪养殖绿色发展提供理论依据。【方法】以河南省747个中小规模生猪养殖户的调查数据为基础,借鉴行为经济学中的前景理论,采用Logit模... 【目的】探讨中小规模生猪养殖户收益认知对其绿色生产行为的影响,以期丰富小农户行为研究,并为促进生猪养殖绿色发展提供理论依据。【方法】以河南省747个中小规模生猪养殖户的调查数据为基础,借鉴行为经济学中的前景理论,采用Logit模型,探索并实证检验收益认知对绿色生产行为的影响。【结果】中小规模生猪养殖户绿色生产行为发生受包含经济收益、社会收益、环境收益和成长收益的收益认知因素的内在驱动,受外在压力和自身资源能力的影响;收益认知因素对不同绿色生产行为的影响效应不同,环境收益认知对投料合理化行为的影响效应不显著;外在压力的消费诉求因素对投料合理化及粪污资源化行为影响不显著,资源能力的资源禀赋因素仅对投料合理化行为发生有显著影响。【结论】为促使生猪养殖户实施绿色生产行为,需要进一步加强绿色生产培训与教育,强化收益认知;加强绿色生产政策支持,稳定收益预期;加强监督与监管,强化外部压力传导;加强资源能力建设,强化技术装备保障。 展开更多
关键词 中小规模养殖户 收益认知 绿色生产行为
在线阅读 下载PDF
上一页 1 2 53 下一页 到第
使用帮助 返回顶部