Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastr...Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making.展开更多
本文是《教育研究新方法期刊》(Journal of New Approaches in Educational Research)“教育技术研究‘非常规’路径:创新概念和方法”专题的“编者按”,但又有别于一般的“编者按”。本期专题重点推介从批判性、复杂性和社会科学角度...本文是《教育研究新方法期刊》(Journal of New Approaches in Educational Research)“教育技术研究‘非常规’路径:创新概念和方法”专题的“编者按”,但又有别于一般的“编者按”。本期专题重点推介从批判性、复杂性和社会科学角度研究教育技术的新方向。本文作为一个“引言”主要阐述与教育和技术的研究相关的两个主要方面:第一个方面是近年来教育技术研究的新焦点,即教育技术的强势新参与者、教育技术应用规模和范围的扩大,以及新的技术性能和我们必须掌握与之相适应的专门知识;第二个方面是与批判性研究处于变化中的教育技术领域相适应的各种创新概念、理论和方法,把研究重点从教育技术的效果扩展到教育技术赖以出现并影响实践、教育机构与系统的动态和社会物质关系以及这些关系的集成。文章强调必须更加重视采用复杂性、关系性和细致入微的方法开展批判性教育技术研究,把教育技术看作是与社会融为一体的与人类实践密不可分且盘根错节于社会、经济、文化、政治和技术环境中的。文章最后呼吁研究者集成新方法和新理论对教育技术开展批判性研究。展开更多
文摘Against the backdrop of deepening globalization and digital integration,emerging international markets,characterized by large populations,rapidly growing educational demands,and progressively upgraded digital infrastructure,have become pivotal hubs for educational technology(EdTech)enterprises to expand their global presence.However,the unique characteristics of these markets,including cultural diversity,divergent consumer behaviors,and uneven digital maturity,pose challenges to traditional digital marketing strategies.This results in EdTech products facing issues such as inefficient user acquisition,insufficient brand awareness,and suboptimal conversion rates.To address these challenges,this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets.This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets.Through analyzing the pain points in the application of current strategies,this paper proposes a systematic optimization path from four dimensions:localized content construction,multi-channel coordination and integration,user life cycle operation,and data-driven decision making.
文摘本文是《教育研究新方法期刊》(Journal of New Approaches in Educational Research)“教育技术研究‘非常规’路径:创新概念和方法”专题的“编者按”,但又有别于一般的“编者按”。本期专题重点推介从批判性、复杂性和社会科学角度研究教育技术的新方向。本文作为一个“引言”主要阐述与教育和技术的研究相关的两个主要方面:第一个方面是近年来教育技术研究的新焦点,即教育技术的强势新参与者、教育技术应用规模和范围的扩大,以及新的技术性能和我们必须掌握与之相适应的专门知识;第二个方面是与批判性研究处于变化中的教育技术领域相适应的各种创新概念、理论和方法,把研究重点从教育技术的效果扩展到教育技术赖以出现并影响实践、教育机构与系统的动态和社会物质关系以及这些关系的集成。文章强调必须更加重视采用复杂性、关系性和细致入微的方法开展批判性教育技术研究,把教育技术看作是与社会融为一体的与人类实践密不可分且盘根错节于社会、经济、文化、政治和技术环境中的。文章最后呼吁研究者集成新方法和新理论对教育技术开展批判性研究。
