1 In Lichuan,Central China's Hubei Province,a family's dedication to preserving cultural heritage has become a beacon(灯塔)of inspiration.The Sun family,comprised of father Sun Hui and son Sun Ru,has been the ...1 In Lichuan,Central China's Hubei Province,a family's dedication to preserving cultural heritage has become a beacon(灯塔)of inspiration.The Sun family,comprised of father Sun Hui and son Sun Ru,has been the backbone of the national cultural relics census in Lichuan since the 1970s,embodying the nation's spirit of protecting cultural treasures.展开更多
THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figu...THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.展开更多
The rise of creative industries in this century has aroused strong interest in the concept“cultural capital”in academia.Cultural capital can be understood as various forms of cultural resources that achieve signific...The rise of creative industries in this century has aroused strong interest in the concept“cultural capital”in academia.Cultural capital can be understood as various forms of cultural resources that achieve significant appreciation in existing economic,political,and cultural structures through active and rapid reproduction,thereby influencing changes in existing economic,political,and cultural structures,including production relations with capitalist characteristics.The capitalization of culture negates the original ecological value of culture,denies human needs for culture,undermines the true value of cultural exchange and creation,and can easily lead to the formation of cultural hegemony.However,the process of cultural capitalization and the changes in cultural values within it indicate that the capitalization of culture is to some extent an inevitable historical development.The new cultural capital has demonstrated tremendous power in promoting the development of contemporary creative industries and producing cultural masterpieces.Of course,this first requires it to refuse to become a tool for economic capital and digital technology.展开更多
Cultural artifacts exhibitions are among the most profound and appealing forms of cultural exchange.These exhibitions serve as an important bridge for fostering friendly relations between countries and bringing people...Cultural artifacts exhibitions are among the most profound and appealing forms of cultural exchange.These exhibitions serve as an important bridge for fostering friendly relations between countries and bringing people closer together.展开更多
The official unveiling of China Cultural Center in Bern signifies a new era of cultural exchange between China and Switzerland.The Center will serve as a vital platform for dialogue between Chinese and Swiss cultures.
Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white...Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white walls and gray-tiled roof.Designed by famous singaporean architect Liu Thai Ker,the building blends traditional Chinese cultural elements with moder architectual concepts."From an aesthetic perspective,I believe it is essential to give the structure a moderm edge,Liu said in an interview with Xinhua."Therefore,the design should reflect a contempoary spirit while retaining the essence of Chinese culture."展开更多
The 2025 Beijing International Week of Intangible Cultural Heritage gathered domestic and foreign cultural inheritors to promote mutual exchanges and stimulate the tourism market.
This comparative study examines cultural empathy strategies employed by two major international broadcasters-BBC(British Broadcasting Corporation)and CGTN(China Global Television Network)-in their efforts to balance l...This comparative study examines cultural empathy strategies employed by two major international broadcasters-BBC(British Broadcasting Corporation)and CGTN(China Global Television Network)-in their efforts to balance local emotional resonance with universal values in global communication.Through a mixed-methods approach combining content analysis of 2,400 news reports,interviews with 32 media professionals,and audience reception studies across 15 countries,this research investigates how international media organizations navigate the complex terrain of cross-cultural communication in an increasingly interconnected world.The findings reveal significant differences in empathy strategies:BBC employs a“universalist-localized”approach emphasizing shared human experiences while maintaining Western liberal values,achieving 67.3%cross-cultural resonance scores,while CGTN adopts a“particularist-global”strategy highlighting cultural diversity within a framework of mutual understanding,achieving 61.8%resonance scores.Both organizations face challenges in balancing authentic cultural representation with audience accessibility,managing 73.4%and 68.9%cultural authenticity ratings respectively.The study identifies five key empathy strategies:narrative localization,cultural bridging,emotional universalization,value harmonization,and contextual adaptation.Results indicate that successful cultural empathy requires sophisticated understanding of target audiences’cultural schemas while maintaining editorial authenticity.The research contributes to international communication theory by proposing a Cultural Empathy Framework(CEF)that explains how media organizations can effectively navigate the tension between local emotions and universal values in global broadcasting contexts.展开更多
Being able to convey the nuances of each culture constitutes the true meaning of cultural exchanges.INTERPRETER,talk show performer,presenter,and art dealer.Li Song,born in the 1980s in Shanghai,wears many hats.Whethe...Being able to convey the nuances of each culture constitutes the true meaning of cultural exchanges.INTERPRETER,talk show performer,presenter,and art dealer.Li Song,born in the 1980s in Shanghai,wears many hats.Whether on the stage,television set,or at a Sino-French activity,most likely,this dynamic man will be there.展开更多
Vast wilderness meets the horizon;snowy land ascends into douds.The Qinghai-Xizang Plateau,renowned as the"Roof of the World,"cradles numerous historical and cultural treasures in its cold,oxygen-thin wildness.
On April 3rd,the"Dunhuang Cultural Week—When Dunhuang Meets Ulaanbaatar"Cultural Exhibition opened in Ulaanbaatar.Purevdorj,Vice-Chairman of the State Great Khural of Mongolia,and Shen Minjuan,Chinese Ambas...On April 3rd,the"Dunhuang Cultural Week—When Dunhuang Meets Ulaanbaatar"Cultural Exhibition opened in Ulaanbaatar.Purevdorj,Vice-Chairman of the State Great Khural of Mongolia,and Shen Minjuan,Chinese Ambassador to Mongolia,attended the opening ceremony and delivered speeches.People from all walks of life in China and Mongolia attended the event.展开更多
Veng Soknea,a Cambodian teacher dressed in Hanfu(traditional Han Chinese costume),was all smiles.A group of female students surrounded her,admiring the beauty and solemnity of Hanfu,their eyes full of surprise and cur...Veng Soknea,a Cambodian teacher dressed in Hanfu(traditional Han Chinese costume),was all smiles.A group of female students surrounded her,admiring the beauty and solemnity of Hanfu,their eyes full of surprise and curiosity.Encouraged by their teacher,they also put on Hanfu to experience the unique charm of traditional Chinese costume.展开更多
The existence of museums is humanity’s stubborn struggle against oblivion.When cultural relics are presented before our eyes,ancient civilizations gain a sense of reality,and people in history become present.
Background Recovery colleges (RCs) support personal recovery through education, skill development and social support for people with mental health problems, carers and staff. Guided by co-production and adult learning...Background Recovery colleges (RCs) support personal recovery through education, skill development and social support for people with mental health problems, carers and staff. Guided by co-production and adult learning principles, RCs represent a recent mental health innovation. Since the first RC opened in England in 2009, RCs have expanded to 28 countries and territories. However, most RC research has been conducted in Western countries with similar cultural characteristics, limiting understanding of how RCs can be culturally adapted. The 12-item Recovery Colleges Characterisation and Testing (RECOLLECT) Fidelity Measure (RFM) evaluates the operational fidelity of RCs based on 12 components, but cultural influences on these components remain underexplored.Aims To assess associations between Hofstede’s cultural dimensions and RFM items to identify cultural influences on fidelity components.Methods A cross-sectional survey of RC managers was conducted across all 221 RCs. Mixed-effects regression models examined associations between Hofstede’s country-level cultural dimensions and item-level RFM scores, adjusted for healthcare expenditure and income inequality. Four cultural dimensions, obtained from Hofstede, were analysed: individualism (prioritising personal needs), indulgence (enjoyment-oriented), uncertainty avoidance (preference for predictability) and long-term orientation (future-focused).Results The RFM was completed by 169 (76%) RC managers. Seven RFM items showed associations with cultural dimensions. Equality was linked to short-term orientation, while learning was associated with individualism and uncertainty avoidance. Both individualism and indulgence influenced co-production and community focus. Commitment to recovery was shaped by all four cultural dimensions, with the strongest associations seen for individualism and indulgence. Individualism enhanced explicit focus on strengths-based practice, while uncertainty avoidance influenced course distinctiveness.Conclusions This study demonstrates how culture shapes RC fidelity components, providing actionable insights for cultural adaptation. Incorporating under-represented dimensions, such as collectivism and restraint, could improve the RFM’s global applicability, facilitating implementation. Future research should explore cultural nuances, engage diverse stakeholders and refine fidelity measures to enhance RC inclusivity and effectiveness worldwide.展开更多
On March 5,the 2025 Cultural Exchange Activity for the Spouses of Diplomats in China themed“A Women’s Gathering.Stitching a Beautiful World”was held at EVE Castle in Beijing.This event was co-organized by the Spous...On March 5,the 2025 Cultural Exchange Activity for the Spouses of Diplomats in China themed“A Women’s Gathering.Stitching a Beautiful World”was held at EVE Castle in Beijing.This event was co-organized by the Spouses of Diplomats’Club and the Mexican Embassy in China.The wives of Ambassadors from many countries around the world have gathered in Beijing to celebrate International Women’s Day.展开更多
In Maizhokunggar County of Lhasa City,the Xizang Autonomous Region,a precious intangible cultural heritage is preserved-the traditional craft of Zaxoi drum making,which carries profound historical and cultural signifi...In Maizhokunggar County of Lhasa City,the Xizang Autonomous Region,a precious intangible cultural heritage is preserved-the traditional craft of Zaxoi drum making,which carries profound historical and cultural significance.After hundreds of years,its unique value continues to shine through the passage of time.For more than 40 years,Kongcho Dondrup,an inheritor of this craftsmanship,has poured his heart into preserving and promoting this ancient art.展开更多
This study examines how demographic factors shape engagement with virtual cultural communities and awareness of emerging economic models.Using survey data from 202 participants,descriptive statistics,independent sampl...This study examines how demographic factors shape engagement with virtual cultural communities and awareness of emerging economic models.Using survey data from 202 participants,descriptive statistics,independent samples t-tests,and One-way Analysis of Variance(ANOVA)with Least Significant Difference(LSD)post-hoc analyses revealed significant influences of age,education,and occupation.No significant gender differences were found.Individuals aged 26-45 demonstrated higher virtual community participation(F=3.439,p=0.01)and emerging model awareness(F=2.834,p=0.026)than younger cohorts(18-25 years and below).Respondents with postgraduate education exhibited superior understanding of emerging economic models(F=3.296,p=0.022)and their nexus with cultural values(F=6.196,p<0.001)compared to those with lower educational attainment.Significant occupational variations existed in virtual participation(F=4.001,p=0.008)and economic model awareness(F=5.611,p=0.001),with enterprise employees and civil servants scoring higher than students and freelancers.These findings underscore the critical roles of life stage,educational investment,and professional context in shaping digital cultural behaviors and economic cognition,offering valuable insights for platform design,educational strategies,and policy development in the digital cultural economy.展开更多
On June 13,the Second Academic Symposium on Irish Literature(Yeats's Poetry)was held at the Consulate General of Ireland in Shanghai.The theme of the symposium was“The Poetic Bridge in Cross-Cultural Context:An E...On June 13,the Second Academic Symposium on Irish Literature(Yeats's Poetry)was held at the Consulate General of Ireland in Shanghai.The theme of the symposium was“The Poetic Bridge in Cross-Cultural Context:An Exploration of Literary Aesthetics in Yeats's Poetry”.The symposium attracted scholars,poets and cultural enthusiasts from both China and abroad.Attendees discussed the important role of the poetry of William Butler Yeats(1865-1939)in cultural exchanges,and explored the Irish bard's poetry from a cross-cultural perspective.The goal was to facilitate cultural understanding between the Chinese and Irish peoples.This year's symposium was sponsored by the Shanghai Public Relations Association and the Consulate General of Ireland in Shanghai.展开更多
“Baijiu is not merely a drink,but also a cultural symbol of 5,000 years of Chinese history and a common source of pride for overseas Chinese communities,”said Yun Weilong,president of the Singapore Chinese Baijiu As...“Baijiu is not merely a drink,but also a cultural symbol of 5,000 years of Chinese history and a common source of pride for overseas Chinese communities,”said Yun Weilong,president of the Singapore Chinese Baijiu Association.Over 20 years ago,imported Western liquors were popular in Singapore,leaving little market space for baijiu,a traditional Chinese spirit distilled from sorghum or maize,even in Chinese restaurants.Public awareness of baijiu remained low.In 2004,Yun Weilong first introduced Moutai,a famous brand of baijiu,to Singapore.Since then,he has been promoting baijiu culture in the country.展开更多
In the context of rapid population aging and ongoing digital transformation,cultural and entertainment services have become an essential component of quality-of-life enhancement for elderly populations.Generative arti...In the context of rapid population aging and ongoing digital transformation,cultural and entertainment services have become an essential component of quality-of-life enhancement for elderly populations.Generative artifcial intelligence(AI),with its capacity for multimodal content creation and adaptive personalization,offers new possibilities for addressing the diversifed cultural needs of older adults.This study explores the application of generative AI in elderly cultural and entertainment content from the perspectives of content generation,creative assistance,immersive experience design,and service delivery.Drawing on a practice-oriented and user-centered methodological framework,the research integrates qualitative needs assessment,AI-assisted content production,and iterative evaluation based on elderly user feedback.The fndings suggest that generative AI can effectively support the transition from standardized cultural provision toward adaptive,interactive,and culturally sensitive service models.By situating technological innovation within a human-centered and culturally grounded research context,this study provides practical insights for the development of intelligent cultural services in aging societies.展开更多
文摘1 In Lichuan,Central China's Hubei Province,a family's dedication to preserving cultural heritage has become a beacon(灯塔)of inspiration.The Sun family,comprised of father Sun Hui and son Sun Ru,has been the backbone of the national cultural relics census in Lichuan since the 1970s,embodying the nation's spirit of protecting cultural treasures.
文摘THE 2025 Beijing Culture Forum was held on September 23 and 24,with“Inheritance,Creativity,Mutual Learning”as its theme.Some 800 domestic and international vips were in attendance,including prominent cultural figures,experts,business leaders,and other dignitaries from 58 countries and regions.They explored how digital innovation can boost cultural creativity,enhance public cultural services,and promote civilizational exchanges.
文摘The rise of creative industries in this century has aroused strong interest in the concept“cultural capital”in academia.Cultural capital can be understood as various forms of cultural resources that achieve significant appreciation in existing economic,political,and cultural structures through active and rapid reproduction,thereby influencing changes in existing economic,political,and cultural structures,including production relations with capitalist characteristics.The capitalization of culture negates the original ecological value of culture,denies human needs for culture,undermines the true value of cultural exchange and creation,and can easily lead to the formation of cultural hegemony.However,the process of cultural capitalization and the changes in cultural values within it indicate that the capitalization of culture is to some extent an inevitable historical development.The new cultural capital has demonstrated tremendous power in promoting the development of contemporary creative industries and producing cultural masterpieces.Of course,this first requires it to refuse to become a tool for economic capital and digital technology.
文摘Cultural artifacts exhibitions are among the most profound and appealing forms of cultural exchange.These exhibitions serve as an important bridge for fostering friendly relations between countries and bringing people closer together.
文摘The official unveiling of China Cultural Center in Bern signifies a new era of cultural exchange between China and Switzerland.The Center will serve as a vital platform for dialogue between Chinese and Swiss cultures.
文摘Located at 217 Queen sthreet in the heart of Singapore,the China Cultural Centre features gray-white walls with subtle cream accents,evoking the timeless charm of taditional Chinese architecture with its classic white walls and gray-tiled roof.Designed by famous singaporean architect Liu Thai Ker,the building blends traditional Chinese cultural elements with moder architectual concepts."From an aesthetic perspective,I believe it is essential to give the structure a moderm edge,Liu said in an interview with Xinhua."Therefore,the design should reflect a contempoary spirit while retaining the essence of Chinese culture."
文摘The 2025 Beijing International Week of Intangible Cultural Heritage gathered domestic and foreign cultural inheritors to promote mutual exchanges and stimulate the tourism market.
文摘This comparative study examines cultural empathy strategies employed by two major international broadcasters-BBC(British Broadcasting Corporation)and CGTN(China Global Television Network)-in their efforts to balance local emotional resonance with universal values in global communication.Through a mixed-methods approach combining content analysis of 2,400 news reports,interviews with 32 media professionals,and audience reception studies across 15 countries,this research investigates how international media organizations navigate the complex terrain of cross-cultural communication in an increasingly interconnected world.The findings reveal significant differences in empathy strategies:BBC employs a“universalist-localized”approach emphasizing shared human experiences while maintaining Western liberal values,achieving 67.3%cross-cultural resonance scores,while CGTN adopts a“particularist-global”strategy highlighting cultural diversity within a framework of mutual understanding,achieving 61.8%resonance scores.Both organizations face challenges in balancing authentic cultural representation with audience accessibility,managing 73.4%and 68.9%cultural authenticity ratings respectively.The study identifies five key empathy strategies:narrative localization,cultural bridging,emotional universalization,value harmonization,and contextual adaptation.Results indicate that successful cultural empathy requires sophisticated understanding of target audiences’cultural schemas while maintaining editorial authenticity.The research contributes to international communication theory by proposing a Cultural Empathy Framework(CEF)that explains how media organizations can effectively navigate the tension between local emotions and universal values in global broadcasting contexts.
文摘Being able to convey the nuances of each culture constitutes the true meaning of cultural exchanges.INTERPRETER,talk show performer,presenter,and art dealer.Li Song,born in the 1980s in Shanghai,wears many hats.Whether on the stage,television set,or at a Sino-French activity,most likely,this dynamic man will be there.
文摘Vast wilderness meets the horizon;snowy land ascends into douds.The Qinghai-Xizang Plateau,renowned as the"Roof of the World,"cradles numerous historical and cultural treasures in its cold,oxygen-thin wildness.
文摘On April 3rd,the"Dunhuang Cultural Week—When Dunhuang Meets Ulaanbaatar"Cultural Exhibition opened in Ulaanbaatar.Purevdorj,Vice-Chairman of the State Great Khural of Mongolia,and Shen Minjuan,Chinese Ambassador to Mongolia,attended the opening ceremony and delivered speeches.People from all walks of life in China and Mongolia attended the event.
文摘Veng Soknea,a Cambodian teacher dressed in Hanfu(traditional Han Chinese costume),was all smiles.A group of female students surrounded her,admiring the beauty and solemnity of Hanfu,their eyes full of surprise and curiosity.Encouraged by their teacher,they also put on Hanfu to experience the unique charm of traditional Chinese costume.
文摘The existence of museums is humanity’s stubborn struggle against oblivion.When cultural relics are presented before our eyes,ancient civilizations gain a sense of reality,and people in history become present.
基金This study is part of the RECOLLECT 2 programme,a five-year(2020-2025)project funded by the National Institute for Health and Care Research,which investigates the effectiveness and cost-effectiveness of recovery colleges.
文摘Background Recovery colleges (RCs) support personal recovery through education, skill development and social support for people with mental health problems, carers and staff. Guided by co-production and adult learning principles, RCs represent a recent mental health innovation. Since the first RC opened in England in 2009, RCs have expanded to 28 countries and territories. However, most RC research has been conducted in Western countries with similar cultural characteristics, limiting understanding of how RCs can be culturally adapted. The 12-item Recovery Colleges Characterisation and Testing (RECOLLECT) Fidelity Measure (RFM) evaluates the operational fidelity of RCs based on 12 components, but cultural influences on these components remain underexplored.Aims To assess associations between Hofstede’s cultural dimensions and RFM items to identify cultural influences on fidelity components.Methods A cross-sectional survey of RC managers was conducted across all 221 RCs. Mixed-effects regression models examined associations between Hofstede’s country-level cultural dimensions and item-level RFM scores, adjusted for healthcare expenditure and income inequality. Four cultural dimensions, obtained from Hofstede, were analysed: individualism (prioritising personal needs), indulgence (enjoyment-oriented), uncertainty avoidance (preference for predictability) and long-term orientation (future-focused).Results The RFM was completed by 169 (76%) RC managers. Seven RFM items showed associations with cultural dimensions. Equality was linked to short-term orientation, while learning was associated with individualism and uncertainty avoidance. Both individualism and indulgence influenced co-production and community focus. Commitment to recovery was shaped by all four cultural dimensions, with the strongest associations seen for individualism and indulgence. Individualism enhanced explicit focus on strengths-based practice, while uncertainty avoidance influenced course distinctiveness.Conclusions This study demonstrates how culture shapes RC fidelity components, providing actionable insights for cultural adaptation. Incorporating under-represented dimensions, such as collectivism and restraint, could improve the RFM’s global applicability, facilitating implementation. Future research should explore cultural nuances, engage diverse stakeholders and refine fidelity measures to enhance RC inclusivity and effectiveness worldwide.
文摘On March 5,the 2025 Cultural Exchange Activity for the Spouses of Diplomats in China themed“A Women’s Gathering.Stitching a Beautiful World”was held at EVE Castle in Beijing.This event was co-organized by the Spouses of Diplomats’Club and the Mexican Embassy in China.The wives of Ambassadors from many countries around the world have gathered in Beijing to celebrate International Women’s Day.
文摘In Maizhokunggar County of Lhasa City,the Xizang Autonomous Region,a precious intangible cultural heritage is preserved-the traditional craft of Zaxoi drum making,which carries profound historical and cultural significance.After hundreds of years,its unique value continues to shine through the passage of time.For more than 40 years,Kongcho Dondrup,an inheritor of this craftsmanship,has poured his heart into preserving and promoting this ancient art.
文摘This study examines how demographic factors shape engagement with virtual cultural communities and awareness of emerging economic models.Using survey data from 202 participants,descriptive statistics,independent samples t-tests,and One-way Analysis of Variance(ANOVA)with Least Significant Difference(LSD)post-hoc analyses revealed significant influences of age,education,and occupation.No significant gender differences were found.Individuals aged 26-45 demonstrated higher virtual community participation(F=3.439,p=0.01)and emerging model awareness(F=2.834,p=0.026)than younger cohorts(18-25 years and below).Respondents with postgraduate education exhibited superior understanding of emerging economic models(F=3.296,p=0.022)and their nexus with cultural values(F=6.196,p<0.001)compared to those with lower educational attainment.Significant occupational variations existed in virtual participation(F=4.001,p=0.008)and economic model awareness(F=5.611,p=0.001),with enterprise employees and civil servants scoring higher than students and freelancers.These findings underscore the critical roles of life stage,educational investment,and professional context in shaping digital cultural behaviors and economic cognition,offering valuable insights for platform design,educational strategies,and policy development in the digital cultural economy.
文摘On June 13,the Second Academic Symposium on Irish Literature(Yeats's Poetry)was held at the Consulate General of Ireland in Shanghai.The theme of the symposium was“The Poetic Bridge in Cross-Cultural Context:An Exploration of Literary Aesthetics in Yeats's Poetry”.The symposium attracted scholars,poets and cultural enthusiasts from both China and abroad.Attendees discussed the important role of the poetry of William Butler Yeats(1865-1939)in cultural exchanges,and explored the Irish bard's poetry from a cross-cultural perspective.The goal was to facilitate cultural understanding between the Chinese and Irish peoples.This year's symposium was sponsored by the Shanghai Public Relations Association and the Consulate General of Ireland in Shanghai.
文摘“Baijiu is not merely a drink,but also a cultural symbol of 5,000 years of Chinese history and a common source of pride for overseas Chinese communities,”said Yun Weilong,president of the Singapore Chinese Baijiu Association.Over 20 years ago,imported Western liquors were popular in Singapore,leaving little market space for baijiu,a traditional Chinese spirit distilled from sorghum or maize,even in Chinese restaurants.Public awareness of baijiu remained low.In 2004,Yun Weilong first introduced Moutai,a famous brand of baijiu,to Singapore.Since then,he has been promoting baijiu culture in the country.
基金supported by the 2021 Youth Project of Humanities and Social Sciences of the Ministry of Education,titled“Research on the Accessibility Design of Smart Home Elderly Care Service Information from the Perspective of Service Design”(21YJC760019)the 2024 Sichuan Normal University School-level Project of Talent Cultivation Quality and Teaching Reform,titled“Research on the Collaborative Training Mode of Art Design Application Talents between Schools and Enterprises in the Context of New Liberal Arts”(JWC20240505).
文摘In the context of rapid population aging and ongoing digital transformation,cultural and entertainment services have become an essential component of quality-of-life enhancement for elderly populations.Generative artifcial intelligence(AI),with its capacity for multimodal content creation and adaptive personalization,offers new possibilities for addressing the diversifed cultural needs of older adults.This study explores the application of generative AI in elderly cultural and entertainment content from the perspectives of content generation,creative assistance,immersive experience design,and service delivery.Drawing on a practice-oriented and user-centered methodological framework,the research integrates qualitative needs assessment,AI-assisted content production,and iterative evaluation based on elderly user feedback.The fndings suggest that generative AI can effectively support the transition from standardized cultural provision toward adaptive,interactive,and culturally sensitive service models.By situating technological innovation within a human-centered and culturally grounded research context,this study provides practical insights for the development of intelligent cultural services in aging societies.
