This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, indust...This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.展开更多
Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence ...Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence in the brand name translation. This paper first briefly goes over equivalent-effect principles and the features of brand and brand names. Then it analyses the characteristics of English and Chinese brand names and discusses five approaches to the translation of brand names--literal translation;transliteration; mixed translation; flexible translation and zero translation.展开更多
The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would he...The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.展开更多
基金ACKNOWLEDGMENT This paper was sponsor by National Natural Science Foundation of China （Youth Project ）： ＂Chinese regional industry brand diffusion path and structural industry policy research＂, project number （71003029） and Guangdong Provincial Science and Technology Department of science and technology project （social development project ）：＂ Guangdong＂ double transfer＂ strategy under the optimization of industrial structure and regional financial support services＂, project number （2010B080701029）
文摘This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.
文摘Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence in the brand name translation. This paper first briefly goes over equivalent-effect principles and the features of brand and brand names. Then it analyses the characteristics of English and Chinese brand names and discusses five approaches to the translation of brand names--literal translation;transliteration; mixed translation; flexible translation and zero translation.
文摘The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.
