摘要
本文旨在探讨新质生产力要素(劳动者素质提升、劳动资料智能化、劳动对象拓展)对时尚品牌价值创新的影响机制及其协同作用路径。本文通过文献综述与理论分析,构建新质生产力要素与时尚品牌价值创新的整合框架,结合案例实证揭示要素间的动态作用机制。研究发现,新质生产力三要素通过协同优化赋能品牌价值创新。新质生产力要素通过动态匹配与协同效应重构时尚产业链逻辑,为时尚品牌提供从技术应用到资源整合的全链路解决方案,推动时尚品牌实现系统性价值跃升与可持续发展。
This paper aims to explore how new quality productive forces(enhanced labor quality,intelligent means of labor,and more diverse labor objects)impact fashion brand value innovation and relevent synergistic pathways.Through literature review and theoretical analysis,this paper constructed an integrated framework of new quality productive forces and fashion brand value innovation,with case studies revealing the dynamic interaction mechanisms among these factors.It was found that the three elements of new quality productive forces synergistically optimize and empower brand value innovation.New quality productive forces reshape the logic of the fashion industry chain through dynamic matching and synergistic effects,providing fashion brands with an end-to-end solution from technological application to resource integration,thereby driving systematic value enhancement and sustainable development of fashion brands.
作者
李喆
贾艺兵
张璐
Li Zhe;Jia Yibing;Zhang Lu(Beijing Institute of Fashion Technology,Beijing 100029;Henan University of Engineering,Zhengzhou,Henan 451191)
出处
《中国商论》
2025年第16期66-69,共4页
China Journal of Commerce
基金
2025年北京服装学院研究生教学质量提升一般项目“交叉学科背景下研究生课程思政教学能力动态评价体系构建研究”(NHFZ20250369)
北京市高等教育学会2023立项课题面上项目“高水平特色大学产业学院‘双协同’育人机制构建研究”(MS2023210)
2024年度河南省社科联调研课题立项“媒介融合背景下中原文化传播策略研究”(SKL-2024-1492)
2024年度郑州市社科调研课题立项“郑州城市形象提升的多模态构建研究”(ZSLX20241243)。
关键词
新质生产力要素
时尚品牌
价值创新
协同效应
可持续发展
new quality productive forces
fashion brand
value innovation
synergistic effect
sustainable development
