“This trip to China has been an absolute steal,”exclaimed Keiko,a Japanese tourist purchasing cosmetics through Shanghai International Finance Center’s immediate tax refund service.Her experience mirrors a broader ...“This trip to China has been an absolute steal,”exclaimed Keiko,a Japanese tourist purchasing cosmetics through Shanghai International Finance Center’s immediate tax refund service.Her experience mirrors a broader trend:Visitors from overseas are flocking to China’s retail scene,lured by its growing shopping convenience.On April 26,six government agencies,including the Ministry of Commerce,jointly issued the refined departure tax refund policy,slashing the minimum refund threshold from 500 yuan(US$69)to 200 yuan(US$28),doubling the cash refund limit from 10,000 yuan(US$1,376)to 20,000 yuan(US$2,752),and encouraging shopping districts,tourist attractions and hotels to increase the number of tax refund stores.展开更多
The Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan for National Economic and Social Development call for inspiring the cultural creativity of our entir...The Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan for National Economic and Social Development call for inspiring the cultural creativity of our entire nation,further integrating culture and technology,empowering cultural development with digital and intelligent technologies,and shifting to an IT-based development model,while working to foster new forms of cultural business,and extending the reach and appeal of Chinese civilization.展开更多
Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applicatio...Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.展开更多
External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of ...External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of tattoos and models（11 women and 17 men） from Photoshopped images. Results （n = 152 usable of 177 collected） indicate that aswhole models and tattoos are not affected in aesthetic appeal, but individually some models and tattoos wereaffected. Tattoos were rated as better quality art when the model can be seen; thus, contextualization allows forgreater appreciation of the tattoo. Results support extant research that indicates women＇s attractiveness is notaffected by tattoos, which also providing a new approach for tattooed individuals.展开更多
Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation fa...Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation faced by some Chinese college students in the course of their moral life so as to cultivate moral feelings and construct moral values,reshape the ethics of behavior,give full play to the main channel of ideological and political theory courses in colleges and universities,inherit the outstanding Chinese traditional culture as the focal point,and probe into the value demands of college students' harmonious moral life.展开更多
Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the...Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the audience.Sound is of great importance and significance and proper use of sound can achieve wonderful effect to strengthen its appeal.Wide use of rhetorical devices makes great contributions to strengthening the appeal of the speech.As a political address,it provides ideal source material for us to study its diction.展开更多
Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical ap...Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical appeals to the teaching of English composition.展开更多
Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilo...Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilot Program （three-year secondary vocational education and four-year undergraduate education） has been under experiment since 2014. It has attracted more and more academically good junior middle school graduates to secondary vocational schools with the national and local favorable policies and laws. Except the three-year’s hand-on practice, what appeals most to the junior middle school graduates is the academic transfer under the Program, a breakthrough in history of vocation education in China. However, only initiating a new program is not enough. Shanghai government should map out a long-term plan to set up promotion to increase the public awareness to change the long prevailing outdated ideology in order to add more to its appeal of the Program. There is still much work to be done before expanding the scope of the Program.展开更多
One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, frett...One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, fretted each night about experimental progress, and finally achieved amazing western blot films, brain slices and cellular images or discovered novel rat behavior, the next thing to do is to announce to the world that you＇ve found SOMETHING! However, how can you ensure your voice does not drown and vanish in the current flood of global information？ An effective and permanent way is to publish your article in a reputable, peer-reviewed journal. Although the procedure for preparing a scientific manuscript can be complicated, there are a few tips we would like to share with you before you start writing.展开更多
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir...As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.展开更多
In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wea...In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wealthy life but still wants to commit suicide.Using the iceberg principle,Hemingway purposely omits the plot,characterization of the story,and uses symbolism and repetition to describe people’s different attitudes facing the spiritual emptiness after the war,breaking the readers’expectations,and inspiring them to explore the meaning of individual life.Therefore,based on Wolfgang Iser and Zhu Liyuan’s appealing structure theory,this paper will analyze the appealing structure in“A Clean,Well-lighted Place”at three levels:meaning construction,rhetorical techniques,and thoughts and themes.It is hoped that readers can find a new way to interpret the short story,better understand the author’s creative ideas and dig deeper into the connotation of the work.展开更多
At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide sugge...At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.展开更多
As younger consumers increasingly favor experiences over products,“curator”-led cafes and boutiques have emerged across China.Yet with growing pushback against overpriced,underwhelming offerings,is this fad already ...As younger consumers increasingly favor experiences over products,“curator”-led cafes and boutiques have emerged across China.Yet with growing pushback against overpriced,underwhelming offerings,is this fad already losing its appeal?展开更多
文摘“This trip to China has been an absolute steal,”exclaimed Keiko,a Japanese tourist purchasing cosmetics through Shanghai International Finance Center’s immediate tax refund service.Her experience mirrors a broader trend:Visitors from overseas are flocking to China’s retail scene,lured by its growing shopping convenience.On April 26,six government agencies,including the Ministry of Commerce,jointly issued the refined departure tax refund policy,slashing the minimum refund threshold from 500 yuan(US$69)to 200 yuan(US$28),doubling the cash refund limit from 10,000 yuan(US$1,376)to 20,000 yuan(US$2,752),and encouraging shopping districts,tourist attractions and hotels to increase the number of tax refund stores.
文摘The Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan for National Economic and Social Development call for inspiring the cultural creativity of our entire nation,further integrating culture and technology,empowering cultural development with digital and intelligent technologies,and shifting to an IT-based development model,while working to foster new forms of cultural business,and extending the reach and appeal of Chinese civilization.
基金Sponsored by Educational Reform Project of Jiangxi Normal University(JXSDJG1746)
文摘Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.
文摘External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of tattoos and models（11 women and 17 men） from Photoshopped images. Results （n = 152 usable of 177 collected） indicate that aswhole models and tattoos are not affected in aesthetic appeal, but individually some models and tattoos wereaffected. Tattoos were rated as better quality art when the model can be seen; thus, contextualization allows forgreater appreciation of the tattoo. Results support extant research that indicates women＇s attractiveness is notaffected by tattoos, which also providing a new approach for tattooed individuals.
文摘Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation faced by some Chinese college students in the course of their moral life so as to cultivate moral feelings and construct moral values,reshape the ethics of behavior,give full play to the main channel of ideological and political theory courses in colleges and universities,inherit the outstanding Chinese traditional culture as the focal point,and probe into the value demands of college students' harmonious moral life.
文摘Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the audience.Sound is of great importance and significance and proper use of sound can achieve wonderful effect to strengthen its appeal.Wide use of rhetorical devices makes great contributions to strengthening the appeal of the speech.As a political address,it provides ideal source material for us to study its diction.
文摘Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical appeals to the teaching of English composition.
文摘Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilot Program （three-year secondary vocational education and four-year undergraduate education） has been under experiment since 2014. It has attracted more and more academically good junior middle school graduates to secondary vocational schools with the national and local favorable policies and laws. Except the three-year’s hand-on practice, what appeals most to the junior middle school graduates is the academic transfer under the Program, a breakthrough in history of vocation education in China. However, only initiating a new program is not enough. Shanghai government should map out a long-term plan to set up promotion to increase the public awareness to change the long prevailing outdated ideology in order to add more to its appeal of the Program. There is still much work to be done before expanding the scope of the Program.
文摘One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, fretted each night about experimental progress, and finally achieved amazing western blot films, brain slices and cellular images or discovered novel rat behavior, the next thing to do is to announce to the world that you＇ve found SOMETHING! However, how can you ensure your voice does not drown and vanish in the current flood of global information？ An effective and permanent way is to publish your article in a reputable, peer-reviewed journal. Although the procedure for preparing a scientific manuscript can be complicated, there are a few tips we would like to share with you before you start writing.
文摘As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.
文摘In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wealthy life but still wants to commit suicide.Using the iceberg principle,Hemingway purposely omits the plot,characterization of the story,and uses symbolism and repetition to describe people’s different attitudes facing the spiritual emptiness after the war,breaking the readers’expectations,and inspiring them to explore the meaning of individual life.Therefore,based on Wolfgang Iser and Zhu Liyuan’s appealing structure theory,this paper will analyze the appealing structure in“A Clean,Well-lighted Place”at three levels:meaning construction,rhetorical techniques,and thoughts and themes.It is hoped that readers can find a new way to interpret the short story,better understand the author’s creative ideas and dig deeper into the connotation of the work.
文摘At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.
文摘As younger consumers increasingly favor experiences over products,“curator”-led cafes and boutiques have emerged across China.Yet with growing pushback against overpriced,underwhelming offerings,is this fad already losing its appeal?
