An Soff Matrix是企业长期发展营销战略模型,主要基于产品和市场的关系对企业发展策略进行定位。对体育特色小镇发展以模型嵌入的方式即从产品和市场组合的四个战略路径进行探究,体育特色小镇作为产品以消费者需求为基点、特色为要点、...An Soff Matrix是企业长期发展营销战略模型,主要基于产品和市场的关系对企业发展策略进行定位。对体育特色小镇发展以模型嵌入的方式即从产品和市场组合的四个战略路径进行探究,体育特色小镇作为产品以消费者需求为基点、特色为要点、融合为创新点进行开发。投资者和消费者都是体育特色小镇的市场,以特色资源引领投资者、带动消费者才能避免产业同质化。体育特色小镇初期以主导性多角化打好基础,紧抓产业聚集要点,中期和后期进行环绕式产业链建设。展开更多
This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried ...This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried to enhance efficiency by implementing a wide range of techniques according to goals and available resources. The famous Ansoff matrix is used to analyse these techniques in function of the markets supplied by Roman merchants and the product diversification they applied. This approach explains how Roman entrepreneurs tried to cope with the limitations of a volatile pre-industrial business world： only the combination of a large family of semi-dependent agents and elite capital allowed successful large-scale engagement in the wine trade.展开更多
文摘This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried to enhance efficiency by implementing a wide range of techniques according to goals and available resources. The famous Ansoff matrix is used to analyse these techniques in function of the markets supplied by Roman merchants and the product diversification they applied. This approach explains how Roman entrepreneurs tried to cope with the limitations of a volatile pre-industrial business world： only the combination of a large family of semi-dependent agents and elite capital allowed successful large-scale engagement in the wine trade.
