摘要
隐形冠军企业在成立初期凭借精准的市场定位和高度专业化在某一细分市场中占有绝对的优势地位。但随着行业竞争的加剧,市场透明度的提高,产品生命周期的缩短,隐形冠军生存发展空间受到压制。依据"安索夫矩阵"的多元化思想,隐形冠军凭借自身核心能力,选择市场前景广阔的行业,执行行业跨度小的相关多元化战略,才能实现成功突围。
Hidden champion companies hold dominant status in a narrow market by their accurate market position and high specialization in initial stage. But with intensified competition, the market transparency is enhanced and product life cycles get shortened. The space for hidden champions to subsist and develop is suppressed. According to the strategy of diversification in ＂Ansoff matrix＂, if the hidden champions want to make a successful breakthrough, they should depend on their own core capability, choose the industry with big potential and wide prospect and execute related diversity strategy between close industries.
出处
《未来与发展》
2012年第1期86-90,共5页
Future and Development
基金
国家自然科学基金青年项目支持
项目名称:治理效率
替代效应与终极控制型公司治理最优化研究
项目号:70802031/G0202
