This study adopts a“cross-cultural”perspective,focusing on the construction and communication strategies of Quanzhou’s city image.With the core framework of the“city-subject-media”multidimensional relationship,th...This study adopts a“cross-cultural”perspective,focusing on the construction and communication strategies of Quanzhou’s city image.With the core framework of the“city-subject-media”multidimensional relationship,the research systematically analyzes the communication characteristics of Quanzhou’s city image in a cross-cultural context,the cross-cultural communication modes of communication subjects,and the construction of cross-cultural image cognitive schemas.At the same time,starting from the dimension of cultural identity,the study comprehensively sorts out the existing connotations of Quanzhou’s city image,deeply examines its current status of cross-cultural communication,and accurately identifies the related issues existing in the communication process.On this basis,combined with the“cross-cultural”concept,the study explores the communication mechanism of a sustainable and dynamic city image and investigates its communication strategies,aiming to provide theoretical support and practical reference for the cross-cultural communication of Quanzhou’s city image.展开更多
This study examines the digital transformation of traditional Chinese medicine(TCM)education within the context of global standardization,along with the challenges and opportunities of its cross-cultural dissemination...This study examines the digital transformation of traditional Chinese medicine(TCM)education within the context of global standardization,along with the challenges and opportunities of its cross-cultural dissemination.With the rapid advancement of technologies such as artificial intelligence,virtual reality,and blockchain,TCM education is experiencing a significant disruption and innovation of its traditional models.The research develops a“Standard-Technology-Culture”tri-spiral model to analyze how TCM education can achieve a seamless integration of standardization,technological innovation,and cultural preservation during its globalization process.The study finds that standardization provides the foundation for TCM education’s global expansion,while technological innovation drives the transformation of educational methodologies.Simultaneously,cultural preservation ensures the distinctiveness of TCM education.However,the tension between standardization and the unique characteristics of TCM,as well as the balance between technological empowerment and cultural transmission,remain critical challenges in the ongoing transformation.Based on these findings,the study proposes strategies such as the“digital apprenticeship”model and blockchain-based certification systems to advance the globalization and digital transformation of TCM education,providing theoretical support for the creation of a global health community.展开更多
This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural...This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural communication and English external propaganda translation.Secondly,it comprehensively explores and analyzes the current status of English external propaganda translation practice from the perspective of cross-cultural communication.Combining relevant cases,it briefly introduces the achievements of English external propaganda translation practice,and systematically analyzes the challenges faced by China’s English external propaganda translation practice from the perspective of cross-cultural communication.Finally,based on the above exploration,it introduces the strategic choices for English external propaganda translation from the perspectives of cultural adaptation and cultural compensation.It is hoped that through this research,we can improve the effectiveness of cross-cultural communication in English external propaganda translation and provide some assistance in building a three-dimensional,authentic,and comprehensive government image.展开更多
This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristi...This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.展开更多
Now the world has entered into an era of cross-cultural communication. Cultures influence and infiltrate one another. Willing or not, people must first encounter culture shock when they migrate from a familiar cultura...Now the world has entered into an era of cross-cultural communication. Cultures influence and infiltrate one another. Willing or not, people must first encounter culture shock when they migrate from a familiar cultural background to a strange one. This thesis analyzes what causes culture shock and puts forward some suggestions to deal with it. Those who are about to go into a new culture environment may have some mental preparation.展开更多
Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communicat...Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.展开更多
The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between p...The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between people and enjoy different feelings different foods brings,enhance cultural exchange,complement and integration.展开更多
From country to country, social taboos, politics, religious traditions and values differ. Cross-cultural communication refers to communication between people of different cultures. This paper is about what will be dis...From country to country, social taboos, politics, religious traditions and values differ. Cross-cultural communication refers to communication between people of different cultures. This paper is about what will be discussed in the Cross-Cultural Communication course and how we can ＂teach＂ the target culture which involves so many topics to students who usually do not have close contact with native speakers of English and have little opportunity to discover how these speakers think, feel and act in their own way.展开更多
With the development of globalization,international exchanges in politics,economy and culture have become increasingly frequent.Accordingly,it is quite necessary and imperious for us to understand other cultures and i...With the development of globalization,international exchanges in politics,economy and culture have become increasingly frequent.Accordingly,it is quite necessary and imperious for us to understand other cultures and improve cross-cultural communicative competence.This essay aims to probe into the forms and characteristics of cross-cultural communication from the perspective of multiculturalism,and explore the strategies on how to achieve proper and effective cross-cultural communication.展开更多
Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas&#...Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas'(1983) classification of pragmatic failure,this article firstly analyzes the types of pragmatic failure in Sinowestern cross-cultural communication and their underlying factors.Then,the article tries to explore the strategies for avoiding such pragmatic failures and improving Chinese EFL(English as a Foreign Language) learners' communication competence from the perspective of English instruction.In Sino-western cross-cultural communication,there are mainly two types of pragmatic failure:pragmalinguistic failure and socio-pragmatic failure.Cultural difference and negative transfer of the mother language are the major factors for pragmatic failure.In English teaching,teachers should arouse students' cross-cultural awareness,effectively combine cultural instruction with language teaching,carry out extra-curricular cross-cultural communication activities,and develop students' good habit of leaning English.展开更多
Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explo...Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.展开更多
With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important p...With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important part in resolving these contradictions and conflicts.Cultural empathy is an important factor of cross-cultural communication ability,and is the key factor to the smooth and successful cross-cultural communication.Cultural empathy needs to follow the moderate principle—neither"missing"nor"excessive".This article discusses the connotation of cultural empathy from the basic connotation of cross-cultural communication,i.e.following the principle of moderation will be helpful in multicultural communication across cultural differences through multi-channel cultivation and,with agreement to disagree,to achieve effective cross-cultural communication.展开更多
In cross-cultural communication(CC),due to the different cultural backgrounds and values,there are great differences between Chinese and Western thinking patterns,which often lead to cultural conflicts.Cultural differ...In cross-cultural communication(CC),due to the different cultural backgrounds and values,there are great differences between Chinese and Western thinking patterns,which often lead to cultural conflicts.Cultural differences cover a wide range,and this paper analyzes the great influence of cultural differences on CC from the perspectives of thinking patterns and value orientation in daily life in China and the West,and intends to find out the reasons behind and come up with solutions.展开更多
There is limited information about intercultural communication during the process of accounting internationalization,and Chinese accounting still has a long way to go because of the disparity in accounting principles,...There is limited information about intercultural communication during the process of accounting internationalization,and Chinese accounting still has a long way to go because of the disparity in accounting principles,business culture and so on.This paper talks about the necessity of accounting internationalization and the importance of intercultural communication skill,aiming at reminding people that a good command of intercultural communication skill is a must.Some suggestions are given in hope of contributing to cross-cultural communication during the process of Chinese accounting internationalization.展开更多
China English,as an international variant of English, is gradually known and recognized by scholars around the world. Its emergence has its own objectivity and rationality. China English plays a very important role in...China English,as an international variant of English, is gradually known and recognized by scholars around the world. Its emergence has its own objectivity and rationality. China English plays a very important role in cross-cultural communication and its functions can not be ignored in cross-cultural communication.展开更多
This paper clarified the importance of improving cross-cultural communicative competence in listening teaching from the perspective of the relationship between cross-cultural communicative competence and listening tea...This paper clarified the importance of improving cross-cultural communicative competence in listening teaching from the perspective of the relationship between cross-cultural communicative competence and listening teaching. For the hearing obstacles caused by cultural differences,the author presented that cross-cultural awareness should be permeated in the classroom to improve students' English listening skills.展开更多
The translation of place-names plays a significant part in both translation and the process of communication.The translation of place-names is a cross-cultural communication,especially in the translation of the place-...The translation of place-names plays a significant part in both translation and the process of communication.The translation of place-names is a cross-cultural communication,especially in the translation of the place-names with allusion-oriented meaning.The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners.This paper is based on some cases that have been searched,illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization.It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names,as well as the scope es,of various translation methods,such as literal translation,free translation,combination of both of them,and proposes the guiding principles of this kind of translation which should be"literal translation-headed,proper free translation,and appropriate interpretation".The other principles are"following the pronunciation of the owners of proper names,adopting the established popular translated names,and using the standard pronunciation of the Chinese character"etc.Based on it,this paper discusses the translation of the place-names,such as"Zhenyuan'展开更多
基金2024 Quanzhou Social Science Planning Project Topic(Key Category).Project title:Research on Cross-Cultural Communication of Quanzhou’s City Image.Project number:2024C14.
文摘This study adopts a“cross-cultural”perspective,focusing on the construction and communication strategies of Quanzhou’s city image.With the core framework of the“city-subject-media”multidimensional relationship,the research systematically analyzes the communication characteristics of Quanzhou’s city image in a cross-cultural context,the cross-cultural communication modes of communication subjects,and the construction of cross-cultural image cognitive schemas.At the same time,starting from the dimension of cultural identity,the study comprehensively sorts out the existing connotations of Quanzhou’s city image,deeply examines its current status of cross-cultural communication,and accurately identifies the related issues existing in the communication process.On this basis,combined with the“cross-cultural”concept,the study explores the communication mechanism of a sustainable and dynamic city image and investigates its communication strategies,aiming to provide theoretical support and practical reference for the cross-cultural communication of Quanzhou’s city image.
文摘This study examines the digital transformation of traditional Chinese medicine(TCM)education within the context of global standardization,along with the challenges and opportunities of its cross-cultural dissemination.With the rapid advancement of technologies such as artificial intelligence,virtual reality,and blockchain,TCM education is experiencing a significant disruption and innovation of its traditional models.The research develops a“Standard-Technology-Culture”tri-spiral model to analyze how TCM education can achieve a seamless integration of standardization,technological innovation,and cultural preservation during its globalization process.The study finds that standardization provides the foundation for TCM education’s global expansion,while technological innovation drives the transformation of educational methodologies.Simultaneously,cultural preservation ensures the distinctiveness of TCM education.However,the tension between standardization and the unique characteristics of TCM,as well as the balance between technological empowerment and cultural transmission,remain critical challenges in the ongoing transformation.Based on these findings,the study proposes strategies such as the“digital apprenticeship”model and blockchain-based certification systems to advance the globalization and digital transformation of TCM education,providing theoretical support for the creation of a global health community.
文摘This article focuses on the practice of English external propaganda translation from the perspective of cross-cultural communication.Firstly,it briefly summarizes the connotations and characteristics of cross-cultural communication and English external propaganda translation.Secondly,it comprehensively explores and analyzes the current status of English external propaganda translation practice from the perspective of cross-cultural communication.Combining relevant cases,it briefly introduces the achievements of English external propaganda translation practice,and systematically analyzes the challenges faced by China’s English external propaganda translation practice from the perspective of cross-cultural communication.Finally,based on the above exploration,it introduces the strategic choices for English external propaganda translation from the perspectives of cultural adaptation and cultural compensation.It is hoped that through this research,we can improve the effectiveness of cross-cultural communication in English external propaganda translation and provide some assistance in building a three-dimensional,authentic,and comprehensive government image.
基金Zhejiang Federation of Humanities and Social Sciences Circles“Investigating the Effect of ChatGPT on L2 Education”(24NDQN206YBM)。
文摘This paper selects the widely used New Practical Chinese Readers,a comprehensive teaching material for Chinese as a foreign language,analyzing its content selection,presentation format,and organizational characteristics.By reviewing the inclusion of Chinese opera cultural elements in this material,the study identifies existing issues and provides recommendations for improvement.Introducing opera culture into Chinese language teaching materials can align with global cultural exchanges,helping more people learn about traditional Chinese culture and enhancing China’s international influence.
文摘Now the world has entered into an era of cross-cultural communication. Cultures influence and infiltrate one another. Willing or not, people must first encounter culture shock when they migrate from a familiar cultural background to a strange one. This thesis analyzes what causes culture shock and puts forward some suggestions to deal with it. Those who are about to go into a new culture environment may have some mental preparation.
文摘Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.
文摘The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between people and enjoy different feelings different foods brings,enhance cultural exchange,complement and integration.
文摘From country to country, social taboos, politics, religious traditions and values differ. Cross-cultural communication refers to communication between people of different cultures. This paper is about what will be discussed in the Cross-Cultural Communication course and how we can ＂teach＂ the target culture which involves so many topics to students who usually do not have close contact with native speakers of English and have little opportunity to discover how these speakers think, feel and act in their own way.
文摘With the development of globalization,international exchanges in politics,economy and culture have become increasingly frequent.Accordingly,it is quite necessary and imperious for us to understand other cultures and improve cross-cultural communicative competence.This essay aims to probe into the forms and characteristics of cross-cultural communication from the perspective of multiculturalism,and explore the strategies on how to achieve proper and effective cross-cultural communication.
文摘Due to the social and cultural differences,people from different countries would always encounter pragmatic failure in cross-cultural communication,which may lead to the breakdown of communication.In light of Thomas'(1983) classification of pragmatic failure,this article firstly analyzes the types of pragmatic failure in Sinowestern cross-cultural communication and their underlying factors.Then,the article tries to explore the strategies for avoiding such pragmatic failures and improving Chinese EFL(English as a Foreign Language) learners' communication competence from the perspective of English instruction.In Sino-western cross-cultural communication,there are mainly two types of pragmatic failure:pragmalinguistic failure and socio-pragmatic failure.Cultural difference and negative transfer of the mother language are the major factors for pragmatic failure.In English teaching,teachers should arouse students' cross-cultural awareness,effectively combine cultural instruction with language teaching,carry out extra-curricular cross-cultural communication activities,and develop students' good habit of leaning English.
文摘Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.
基金supported by the projects of“On the Translation of Shaanxi Dialect”(No.2017K003)“A Survey of Shaanxi Dialect’s Translation——A Case of Dialects in Jia Pingwa’s Works”(No.18JK0126)。
文摘With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important part in resolving these contradictions and conflicts.Cultural empathy is an important factor of cross-cultural communication ability,and is the key factor to the smooth and successful cross-cultural communication.Cultural empathy needs to follow the moderate principle—neither"missing"nor"excessive".This article discusses the connotation of cultural empathy from the basic connotation of cross-cultural communication,i.e.following the principle of moderation will be helpful in multicultural communication across cultural differences through multi-channel cultivation and,with agreement to disagree,to achieve effective cross-cultural communication.
基金The research is supported by the foundation of Chengdu University of Technology for Key Teachers(10912-JXGG2020-00539)It is also a researching finding of the Project of Sichuan Foreign Language Literature Research Center“A Research of Sichuan Opera Translation and Overseas Circulation in Cross-cultural Communication”(SCYC2020-03).
文摘In cross-cultural communication(CC),due to the different cultural backgrounds and values,there are great differences between Chinese and Western thinking patterns,which often lead to cultural conflicts.Cultural differences cover a wide range,and this paper analyzes the great influence of cultural differences on CC from the perspectives of thinking patterns and value orientation in daily life in China and the West,and intends to find out the reasons behind and come up with solutions.
文摘There is limited information about intercultural communication during the process of accounting internationalization,and Chinese accounting still has a long way to go because of the disparity in accounting principles,business culture and so on.This paper talks about the necessity of accounting internationalization and the importance of intercultural communication skill,aiming at reminding people that a good command of intercultural communication skill is a must.Some suggestions are given in hope of contributing to cross-cultural communication during the process of Chinese accounting internationalization.
文摘China English,as an international variant of English, is gradually known and recognized by scholars around the world. Its emergence has its own objectivity and rationality. China English plays a very important role in cross-cultural communication and its functions can not be ignored in cross-cultural communication.
文摘This paper clarified the importance of improving cross-cultural communicative competence in listening teaching from the perspective of the relationship between cross-cultural communicative competence and listening teaching. For the hearing obstacles caused by cultural differences,the author presented that cross-cultural awareness should be permeated in the classroom to improve students' English listening skills.
文摘The translation of place-names plays a significant part in both translation and the process of communication.The translation of place-names is a cross-cultural communication,especially in the translation of the place-names with allusion-oriented meaning.The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners.This paper is based on some cases that have been searched,illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization.It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names,as well as the scope es,of various translation methods,such as literal translation,free translation,combination of both of them,and proposes the guiding principles of this kind of translation which should be"literal translation-headed,proper free translation,and appropriate interpretation".The other principles are"following the pronunciation of the owners of proper names,adopting the established popular translated names,and using the standard pronunciation of the Chinese character"etc.Based on it,this paper discusses the translation of the place-names,such as"Zhenyuan'
