摘要
塑造可持续发展的城市旅游形象是提升城市地位,促进城市旅游业发展的有效手段。文章首先对城市旅游形象和城市形象概念进行了描述;再从城市形象的地缘、人文和政策三大识别系统出发,对广州的城市旅游形象进行分析,肯定了"花都、商都、岭南文化名城"的城市旅游形象定位的合理性;最后总结了广州市在塑造可持续发展的城市旅游形象过程中所做出的努力。
Modeling the tourism image with sustainable development is the useful method of improving the status of the city and promoting the development of tourist industry of the city. The author describes the concepts of tourism image and city image, then from the point of city identity system, analyzes Guangzhou's tourism image, affirms the rationality of the Guangzhou's existing tourism image. At last, the author summaries the efforts that were made in modeling the tourism image with sustainable development by Guangzhou's government.
出处
《华东经济管理》
2004年第3期159-161,共3页
East China Economic Management
