摘要
相对于话语理解 ,语用预设具备合适性和共知性。而其具体使用则有单向性 .主观性和隐蔽性。在广告修辞用语中利用语用预设 ,广告者在价值、态度、信念、知识等方面追求与消费者有相同或相似之处。
Compared with utterance understanding, pragmatic presupposition has the basic features of appropriateness and common acceptance. Pragmatic presupposition is one-way, subjective and implicit in its application. With pragmatic presupposition in English advertisement rhetoric devices, advertisement makers seek the identicalness or similarities with consumers in terms of value, attitude, belief, knowledge, etc.
出处
《四川教育学院学报》
2004年第1期45-46,55,共3页
Journal of Sichuan College of Education
