摘要
广告是传播学在生活领域中被广泛应用的一种形式 ,商品经济的发展是广告产生与发展的根本动因。
Advertisement is a form which is used most widely in dissemination in human being's living field and the development of commodity economy is responsible for its occurrence and changing. A successful advertisement should have good creation and better social effect.
出处
《中州大学学报》
2004年第2期40-44,共5页
Journal of Zhongzhou University
