摘要
目前我国的传媒市场已初具规模,但在投融资、资本扩张、经营理念等方面仍存在一定的问题;在剖析这些问题的基础上尝试着提出了一些拓宽融资渠道、优化媒介产业结构、增强传媒企业竞争力的途径,以期对传媒经营运作有所稗益。
Chinese media market has been on an initial scale, but there exist some problems in investment and financing, capital expansion, and management ideology. On the basis of analyzing these issues, some proposals are to be raised to expand the capital circulation channels, optimize the media industrial structure and enhance the media competitive competence, which is hopefully to be beneficial to media operation.
出处
《杭州电子工业学院学报》
2004年第2期89-91,共3页
Journal of Hangzhou Institute of Electronic Engineering
