摘要
从体育可持续发展的需要、所受的影响因素及大众传媒对体育的影响等方面出发,探讨媒体在当前体育商业化、政治化、"假体育"等背景下推进体育可持续发展应该走的道路。
This thesis, based on the need for sustainable development of sports, the factors working on sports and the mass media's influence upon it, discusses the way to enhance the sustainable development of sports in the context of the commercialization and politicalization of sports together with 'sham sports'.
出处
《南京体育学院学报（社会科学版）》
2004年第2期14-17,共4页
Journal of Nanjing Institute of Physical Education
关键词
大众传媒
体育
可持续发展
mass media,sports,sustainable development
